Double Loop Marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop "mind share” by building a site that offers genuinely-useful information and advice to consumers. This is the first loop of the firm's interaction with customers.
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- Double Loop Marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop "mind share” by building a site that offers genuinely-useful information and advice to consumers. This is the first loop of the firm's interaction with customers. Only after such a site achieves credibility among its community of readers can the company, in the second loop of customer interaction, try to convert that "mind share" into "wallet share. " In other words, first community, then commerce. Double Loop Marketing is an idea of online-marketing consultant, Christian Sarkar. It is related to relationship marketing and Seth Godin's idea of permission marketing.
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- Double Loop Marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop "mind share” by building a site that offers genuinely-useful information and advice to consumers. This is the first loop of the firm's interaction with customers.
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