Direct Selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, direct to consumers away from a fixed retail location. Sales are typically made through party plan, one to one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.

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dbpprop:abstract
  • Direct Selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, direct to consumers away from a fixed retail location. Sales are typically made through party plan, one to one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs. " Industry representative, the World Federation of Direct Selling Associations (WFDSA), reports that its 59 regional member associations accounted for more than US$114 Billion in retail sales in 2007, through the activities of more than 62 million independent sales representatives. According to the WFDSA, consumers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees. In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low with little or no required inventory or other cash commitments to begin. The United States Direct Selling Association (DSA) reported that in 2000, 55% of adult Americans had at some time purchased goods or services from a direct selling representative and 20% reported that they were currently(6%) or had been in the past(14%) a direct selling representative. Most direct selling associations, including the Bundesverband Direktvertrieb Deutschland, the direct selling association of Germany, and the WFDSA and DSA require their members to abide by a code of conduct towards a fair partnership both with customers and salesmen. Most national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA). Direct Selling is distinct from Direct Marketing because it is about individual sales agents reaching and dealing directly with clients. Direct Marketing is about business organizations seeking a relationship with their customers without going through an agent/consultant or retail outlet. By far the majority of Direct Selling companies use a multi-level compensation plan, where the agent is paid not only for their own sales but also a percentage of the sales of other representatives they introduce into the organization and help train.
  • Beim Direktvertrieb erfolgt der Verkauf von Produkten oder Dienstleistungen direkt vom Unternehmen an den Endverbraucher, ohne irgendwelche Zwischenhändler. Gegensatz ist der Handelsverkauf, bei dem die Leistung entlang einer Handelskette vertrieben wird.
  • Le sens premier des termes vente directe est la vente d’un produit directement du producteur au client, c'est-à-dire sans la présence d’intermédiaires (grossiste, grande surface...). La vente directe a toutefois pris un second sens : celui d’une vente réalisée en dehors des lieux destinés à la commercialisation des produits . Il y a là au contraire la notion d’intermédiaires prenant une commission (un vendeur au minimum).
  • Sprzedaż bezpośrednia - jedna z form sprzedaży detalicznej. Polega ona na dotarciu przez sprzedawcę bezpośrednio do potencjalnego klienta w jego miejscu zamieszkania, miejscu pracy lub w czasie specjalnie zorganizowanego wyjazdu "turystycznego". Wywodzi się ona z handlu prowadzonego poprzez domokrążców - komiwojażerów.
  • 直销（Direct Selling），按世界直销联盟的定义，直销指以面对面且非定点之方式，销售商品和服务，直銷（direct marketing）：是描述沒有中間商的行銷。直銷者繞過傳統批發商或零售通路，直接從顧客接收訂單。 直銷是一個可讓人財務自由給人生意機會的途徑，著名企業家Robert Kiyosaki (富爸爸窮爸爸作者)和 Burke Hedges等企業家建議人們創立直銷生意來得到財務自由。
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rdfs:comment
  • Direct Selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, direct to consumers away from a fixed retail location. Sales are typically made through party plan, one to one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.
  • Beim Direktvertrieb erfolgt der Verkauf von Produkten oder Dienstleistungen direkt vom Unternehmen an den Endverbraucher, ohne irgendwelche Zwischenhändler. Gegensatz ist der Handelsverkauf, bei dem die Leistung entlang einer Handelskette vertrieben wird.
  • Le sens premier des termes vente directe est la vente d’un produit directement du producteur au client, c'est-à-dire sans la présence d’intermédiaires (grossiste, grande surface...). La vente directe a toutefois pris un second sens : celui d’une vente réalisée en dehors des lieux destinés à la commercialisation des produits . Il y a là au contraire la notion d’intermédiaires prenant une commission (un vendeur au minimum).
  • Sprzedaż bezpośrednia - jedna z form sprzedaży detalicznej. Polega ona na dotarciu przez sprzedawcę bezpośrednio do potencjalnego klienta w jego miejscu zamieszkania, miejscu pracy lub w czasie specjalnie zorganizowanego wyjazdu "turystycznego". Wywodzi się ona z handlu prowadzonego poprzez domokrążców - komiwojażerów.
  • 直销（Direct Selling），按世界直销联盟的定义，直销指以面对面且非定点之方式，销售商品和服务，直銷（direct marketing）：是描述沒有中間商的行銷。直銷者繞過傳統批發商或零售通路，直接從顧客接收訂單。 直銷是一個可讓人財務自由給人生意機會的途徑，著名企業家Robert Kiyosaki (富爸爸窮爸爸作者)和 Burke Hedges等企業家建議人們創立直銷生意來得到財務自由。
rdfs:label
  • Direct selling
  • Direktvertrieb
  • Vente directe
  • Sprzedaż bezpośrednia
  • 直销
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