Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design.

PropertyValue
dbpprop:abstract
  • Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios. Design strategy can play an integral role in helping to resolve the following common problems: Promoting the adoption of a technology Identifying the most important questions that a company's products and services should address Translating insights into actionable solutions Prioritizing the order in which a portfolio of products and services should be launched Connecting design efforts to an organization's business strategy Integrating design as a fundamental aspect of strategic brand intent (Example: Tom Hardy, Design Strategist, developed the core brand-design principle ″Balance of Reason & Feeling″ for Samsung Electronics, together with rational and emotional attributes, to guide design language within a comprehensive brand-design program that inspired differentiation and elevated the company's global image.
rdfs:comment
  • Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design.
rdfs:label
  • Design strategy
owl:sameAs
skos:subject
foaf:page
is dbpedia-owl:Company/industry of
is dbpedia-owl:industry of
is dbpprop:industry of