Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios.

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dbo:abstract
  • Vormstrategie (Engels: design strategy) is een discipline binnen de grafische vormgeving die zich richt op het ontdekken, behouden en managen van de beeldtaal van een merk, bedrijf of organisatie met als doel om de identiteit ervan te versterken. Als zodanig kan vormstrategie worden gezien als de visuele tak van merkstrategie. (nl)
  • Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios. (en)
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http://purl.org/linguistics/gold/hypernym
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  • Vormstrategie (Engels: design strategy) is een discipline binnen de grafische vormgeving die zich richt op het ontdekken, behouden en managen van de beeldtaal van een merk, bedrijf of organisatie met als doel om de identiteit ervan te versterken. Als zodanig kan vormstrategie worden gezien als de visuele tak van merkstrategie. (nl)
  • Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios. (en)
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  • Design strategy (en)
  • Vormstrategie (nl)
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