Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.

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dbo:abstract
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group. (en)
  • 『キャズム』(原題: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 「深淵を越えて: 主流顧客を対象としたハイテク製品の市場調査と販売」)は、ジェフリー・ムーアのハイテクマーケティングについての著書。1991年発売。ISBN 4798101524。 (ja)
  • Atravessando o abismo, (em inglês: Crossing the Chasm), é um livro de Marketing de Geoffrey A. Moore que se dedica a temas específicos do marketing de produtos de alta tecnologia. Foi publicado inicialmente em 1991. A tese de Moore assenta na ideia que a taxa da difusão no ciclo de vida da adopção de tecnologias não é contínuo nos mercados de alta tecnologia. Moore argumenta que existe um abismo entre os consumidores que adoptam o produto bem cedo (early adopters) - entusiastas e visionários da tecnologia - e a maioria inicial (os pragmáticos). Isto porque os visionários e os pragmáticos têm expectativas bem diferentes. Moore expõe estas diferenças e sugere técnicas para atravessar o abismo, incluindo escolher um mercado alvo, compreender a noção do "produto total", posicionamento do produto, estratégia de Marketing, escolha do canal de distribuição e preços apropriados. (pt)
dbo:author
dbo:isbn
  • 0-06-051712-3
dbo:numberOfPages
  • 227 (xsd:integer)
dbo:oclc
  • 50470628
dbo:publisher
dbo:wikiPageID
  • 243812 (xsd:integer)
dbo:wikiPageRevisionID
  • 720138393 (xsd:integer)
dbp:caption
  • Book Cover
dbp:country
  • United States
dbp:englishReleaseDate
  • 1991 (xsd:integer)
dbp:genre
  • Non-fiction
dbp:language
  • English
dbp:mediaType
  • Book
dbp:releaseDate
  • 1991 (xsd:integer)
dbp:subject
  • Marketing high-tech products
dc:publisher
  • Harper Business Essentials
dct:subject
http://purl.org/linguistics/gold/hypernym
rdf:type
rdfs:comment
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group. (en)
  • 『キャズム』(原題: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 「深淵を越えて: 主流顧客を対象としたハイテク製品の市場調査と販売」)は、ジェフリー・ムーアのハイテクマーケティングについての著書。1991年発売。ISBN 4798101524。 (ja)
  • Atravessando o abismo, (em inglês: Crossing the Chasm), é um livro de Marketing de Geoffrey A. Moore que se dedica a temas específicos do marketing de produtos de alta tecnologia. Foi publicado inicialmente em 1991. (pt)
rdfs:label
  • Crossing the Chasm (en)
  • キャズム (書籍) (ja)
  • Atravessando o Abismo (pt)
owl:sameAs
prov:wasDerivedFrom
foaf:isPrimaryTopicOf
foaf:name
  • Crossing the Chasm (en)
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