In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

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  • In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called Corporate Identity Manuals. Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience. Corporate identity is often viewed as being composed of three parts: Corporate design Corporate communication (advertising, public relations, information, etc. ) Corporate behavior (internal values, norms, etc. ) Corporate identity has become a universal technique for promoting companies and improving corporate culture. Most notable is the COCOMAS committee (ココマス委員会) and company PAOS, both founded by Motoo Nakanishi (中西元男) in Tokyo, Japan in 1968. Nakanishi fused design, management consulting and corporate culture to revolutionize corporate identity in Japan. In the United States, graphic design firms such as Chermayeff & Geismar pioneered the application of modernist principles to corporate identity design.
  • Corporate Identity (CI, auch Unternehmensidentität) ist der abgestimmte Einsatz von Verhalten, Kommunikation und Erscheinungsbild nach innen und außen. Basis dafür ist das Unternehmensleitbild, welches durch die Corporate Identity mit Leben gefüllt wird. Ziel der Corporate Identity ist eine nachhaltige Unternehmensentwicklung. Die CI ist also die Persönlichkeit einer Organisation, die als einheitlicher Akteur handelt und wahrgenommen wird.
  • Corporate identity je firemní styl, který se projevuje ve vnějším vystupování firmy v grafickém designu, například tiskovinách, reklamě a internetu. Tvoří ho grafický designér a jeho využívání definuje grafickým manuálem.
  • La identidad corporativa o identidad visual (IVC) es la manifestación física de la marca. Hace referencia a los aspectos visuales de la identidad de una organización. En general incluye un logotipo y elementos de soporte, generalmente coordinados por un grupo de líneas maestras que se recogen en un documento de tipo Manual Corporativo. Estas líneas maestras establecen cómo debe aplicarse la identidad corporativa; Identificando las paletas de colores. Tipografías. Organización visual de páginas y otros métodos para mantener la continuidad visual. Reconocimiento de marca a través de todas las manifestaciones físicas de la misma. Los soportes en que más habitualmente se refleja la imagen de marca son: Papelería Corporativa: Tarjetas de presentación (visita) Tarjetón Hoja membretada (Con membrete) Hoja de Fax Sobres membretados Carpetas corporativas Invitaciones (Juntas, Exposiciones, Congresos, etc. ) Etiqueta de envío (Cedes, paquetes, papelería, etc. ) Notas de interior (Uso interno, secretarial, etc. ) Formularios de pedido Contra recibos Vales de Caja Papelería Fiscal: Facturas Notas de Venta Sellos Fiscales Vestimenta e Indumentaria Camisas Uniformes
  • La charte graphique est un document de travail qui contient l'ensemble des règles fondamentales d'utilisation des signes graphiques qui constituent l'identité graphique d'une organisation, d'un projet, d'une entreprise. Le terme vient du latin charta qui signifie « papier » et qui en français a pris le sens de « loi, règle fondamentale ».
  • コーポレートアイデンティティ(Corporate Identity 略称：CI)は、企業がもつ特徴や理念を体系的に整理し、簡潔に表したもの。一般顧客からみて企業を識別できるような、その企業に特有のもの。また、これを外部に公開することでその企業の存在を広く認知させるマーケティング手法のこと。類似概念にヴィジュアル・アイディンティティー(VI)があるが、こちらはマークなど見た目に限定された概念である。
  • De huisstijl van een organisatie of bedrijf is een consistente presentatie naar buiten toe, vaak de eerste kennismaking voor klanten en belangrijk voor de uitstraling. Er is een duidelijk onderscheid te maken tussen de ruime en de enge definitie van huisstijl.
  • A Identidade Corporativa ou Identidade Empresarial (em inglês, Corporate Identity) pode ser definida como o conjunto de atributos que torna uma empresa especial, única. Esses atributos são classificados de essenciais e acidentais. Os primeiros são os atributos que se referem ao propósito da empresa, a missão e aos valores; os atributos acidentais contribuem para a descrição da empresa, mas não definem a sua essência.
  • Корпоративный стиль (или фирменный стиль) — набор графических форм и принципов построения, объединённых одной идеей, основная задача которых — выделить компанию среди себе подобных, и создать узнаваемый образ в глазах потребителей.
  • Corporate identity (CI), företagsidentitet, är hur en organisation genom sitt handlade, kommunikation och grafiska bild inåt och utåt ger uttryck för hur företaget är. Corporate identity kan liknas vid en organisations "personlighet" eller karaktär. Olivetti tillhör föregångarna inom corporate identity och redan under 1930-talet började man aktivt skapa en företagsidenitet efter amerikansk förebild vilket återspeglades i produkterna, arkitektur och annonser.
  • Kurumsal kimlik, pazarlamada (marketing), bir kurumun görünen yüzüne verilen isimdir. Kurumun kendini ifade etme şeklidir. Bu ifade belli sınırları çizilmiş ve genellikle değişmez bir ifadedir. Kurumu anımsatacak bir tasarımın ne ölçülerde ve nasıl kullanılması gerektiğini belirten kurumsal kimlik kitabı bu sistemin vazgeçilmez öğesidir. Öyle ki bir kurumsal kimlik tasarımı içinde amblem, logo'dan ofis dizaynına, çalışanların giyim kuşamından araç üstü giydirmeye, antetli kâğıttan, tabelaya, web sitesinden vefat ilanlarına, ambalaj dizaynından faaliyet raporuna kadar her şeyin ne ölçülerde ve nasıl kullanılacağı belirtilmiştir. Kurumsal kimlik kurumun imzasıdır ve bu yönüyle değişime kapalıdır. Belli dönemlerde firma ve tasarımcıların ortak çalışmasıyla değiştirilebilmesine rağmen firma kurumsal kimlik ile oluşturduğu imajı sıklıkla değiştirmek istemez. Kurumsal kimlik çalışmalarında hiç şüphesiz çalışmanın temeli firma logo veya amblemi üzerine kurulmuştur. Logo ve amblem renklerinin her durumda aynı değerde basılması, yazı tiplerinin hiçbir zaman değişmemesi bu çalışmanın temelini oluşturur. Özellikle renk bilgisinin taşınması, değişmemesi için renklerin pantone numaraları belirtilir. Kurumsal kimlik firma için oluşturduğu imajla, tüketicinin aklına kazınır. Bu yönüyle firmanın reklam yatırımlarının başarılı olmasının sağlayan çalışmalardan biridir.
  • 企业识别，即Corporate Identity，简称CI，一般指品牌的物理表现。通常来说，这一概念包含了标志（包括标准字和标准图形）和一系列配套设计。一套企业识别系统（Corporate Identity System；CIS）通常有特定的指引，用以指导和管理相关的设计的使用，如标准色、字体、页面布局等一系列品牌识别设计，以保持品牌形象的视觉连续性与稳定性。 很多公司有一套完整的企业识别系统来规划和设计所有的商品及相关领域。如麦当劳，为人所熟知的“M”标志与红黄相间的搭配被广泛地使用在其产品和广告中。很多公司会花费大笔资金在企业识别系统的建设方面，期望能设计出与众不同的识别，使它能更吸引目标群众。
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  • Business/Marketing_and_Advertising/Branding/Corporate_Identity
  • Corporate Identity
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rdfs:comment
  • In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
  • Corporate Identity (CI, auch Unternehmensidentität) ist der abgestimmte Einsatz von Verhalten, Kommunikation und Erscheinungsbild nach innen und außen. Basis dafür ist das Unternehmensleitbild, welches durch die Corporate Identity mit Leben gefüllt wird. Ziel der Corporate Identity ist eine nachhaltige Unternehmensentwicklung. Die CI ist also die Persönlichkeit einer Organisation, die als einheitlicher Akteur handelt und wahrgenommen wird.
  • Corporate identity je firemní styl, který se projevuje ve vnějším vystupování firmy v grafickém designu, například tiskovinách, reklamě a internetu. Tvoří ho grafický designér a jeho využívání definuje grafickým manuálem.
  • La identidad corporativa o identidad visual (IVC) es la manifestación física de la marca. Hace referencia a los aspectos visuales de la identidad de una organización. En general incluye un logotipo y elementos de soporte, generalmente coordinados por un grupo de líneas maestras que se recogen en un documento de tipo Manual Corporativo. Estas líneas maestras establecen cómo debe aplicarse la identidad corporativa; Identificando las paletas de colores. Tipografías.
  • La charte graphique est un document de travail qui contient l'ensemble des règles fondamentales d'utilisation des signes graphiques qui constituent l'identité graphique d'une organisation, d'un projet, d'une entreprise. Le terme vient du latin charta qui signifie « papier » et qui en français a pris le sens de « loi, règle fondamentale ».
  • De huisstijl van een organisatie of bedrijf is een consistente presentatie naar buiten toe, vaak de eerste kennismaking voor klanten en belangrijk voor de uitstraling. Er is een duidelijk onderscheid te maken tussen de ruime en de enge definitie van huisstijl.
  • A Identidade Corporativa ou Identidade Empresarial (em inglês, Corporate Identity) pode ser definida como o conjunto de atributos que torna uma empresa especial, única. Esses atributos são classificados de essenciais e acidentais. Os primeiros são os atributos que se referem ao propósito da empresa, a missão e aos valores; os atributos acidentais contribuem para a descrição da empresa, mas não definem a sua essência.
  • Корпоративный стиль (или фирменный стиль) — набор графических форм и принципов построения, объединённых одной идеей, основная задача которых — выделить компанию среди себе подобных, и создать узнаваемый образ в глазах потребителей.
  • Corporate identity (CI), företagsidentitet, är hur en organisation genom sitt handlade, kommunikation och grafiska bild inåt och utåt ger uttryck för hur företaget är. Corporate identity kan liknas vid en organisations "personlighet" eller karaktär. Olivetti tillhör föregångarna inom corporate identity och redan under 1930-talet började man aktivt skapa en företagsidenitet efter amerikansk förebild vilket återspeglades i produkterna, arkitektur och annonser.
  • Kurumsal kimlik, pazarlamada (marketing), bir kurumun görünen yüzüne verilen isimdir. Kurumun kendini ifade etme şeklidir. Bu ifade belli sınırları çizilmiş ve genellikle değişmez bir ifadedir. Kurumu anımsatacak bir tasarımın ne ölçülerde ve nasıl kullanılması gerektiğini belirten kurumsal kimlik kitabı bu sistemin vazgeçilmez öğesidir.
rdfs:label
  • Corporate identity
  • Corporate Identity
  • Corporate identity
  • Identidad corporativa
  • Charte graphique
  • コーポレートアイデンティティ
  • Huisstijl
  • Identidade corporativa
  • Корпоративный стиль
  • Corporate identity
  • Kurumsal kimlik
  • 企业识别
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