Cohort analysis is a subset of behavioral analytics that takes the data from a given dataset (e.g. an eCommerce platform, web application, or online game) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to “see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes.” By seeing these patterns of time, a company can adapt and tailor its service to those specific cohorts. While cohort analysis is sometimes associated with a cohort study, they are different and should not be v

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  • Cohort analysis is a subset of behavioral analytics that takes the data from a given dataset (e.g. an eCommerce platform, web application, or online game) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to “see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes.” By seeing these patterns of time, a company can adapt and tailor its service to those specific cohorts. While cohort analysis is sometimes associated with a cohort study, they are different and should not be viewed as one and the same. Cohort analysis has come to describe specifically the analysis of cohorts in regards to big data and business analytics, while a cohort study is a more general umbrella term that describes a type of study in which data is broken down into similar groups. (en)
  • Análise de coorte é um subconjunto de análise comportamental, pautada nos dados oriundos, por exemplo, de plataformas de e-commerce, aplicações web, jogos online e que, ao invés de olhar para todos os usuários individualmente, separa-os em grupos com características em comum, para facilitar a análise e possibilitar inúmeros insights. Tais grupos relacionados, do inglês "cohorts", geralmente compartilham características ou experiências em comum em um determinado espaço de tempo. (pt)
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http://purl.org/linguistics/gold/hypernym
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  • Análise de coorte é um subconjunto de análise comportamental, pautada nos dados oriundos, por exemplo, de plataformas de e-commerce, aplicações web, jogos online e que, ao invés de olhar para todos os usuários individualmente, separa-os em grupos com características em comum, para facilitar a análise e possibilitar inúmeros insights. Tais grupos relacionados, do inglês "cohorts", geralmente compartilham características ou experiências em comum em um determinado espaço de tempo. (pt)
  • Cohort analysis is a subset of behavioral analytics that takes the data from a given dataset (e.g. an eCommerce platform, web application, or online game) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to “see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes.” By seeing these patterns of time, a company can adapt and tailor its service to those specific cohorts. While cohort analysis is sometimes associated with a cohort study, they are different and should not be v (en)
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  • Cohort analysis (en)
  • Análise de coorte (pt)
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