The coat of arms of the BBC was adopted in March 1927 to represent the purpose and values of the corporation. While the coat of arms is now in relative obscurity — it does not appear on BBC programmes for example - this was not always the case. From 1993 to 1999 a computer generated 3-D glass sculpture appeared prominently at the beginning and end of BBC News broadcasts (see picture), as part of a "virtual studio".
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