Central media were defined in the book The IRG Solution - hierarchical incompetence and how to overcome it and were those media which repeatedly broadcast a single identical message to many recipients such as mass media (newspapers, tv etc) magazines and specialist technical and scientific journals.
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- Central media were defined in the book The IRG Solution - hierarchical incompetence and how to overcome it and were those media which repeatedly broadcast a single identical message to many recipients such as mass media (newspapers, tv etc) magazines and specialist technical and scientific journals. These Central media were contrasted to lateral media where many different, non-identical messages were passed laterally by individuals in a social network or informal network- such as gossip networks, grapevines and so on. The book claimed that central media created unintended and undesirable consequences which would ultimately lead in and off themselves to environmental, food, energy and water crisis and associated social problems due to innate, unavoidable and unreformable attributes and features in the kind of messages they could convey and to whom, which lead inevitably to a distorted view of the world we lived in and the potential options available.
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- Central media were defined in the book The IRG Solution - hierarchical incompetence and how to overcome it and were those media which repeatedly broadcast a single identical message to many recipients such as mass media (newspapers, tv etc) magazines and specialist technical and scientific journals.
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