The "Big Ad" is a television advertisement for Carlton Draught pale lager. It was created by George Patterson and Partners of Melbourne, Australia. The agency used viral marketing techniques to promote the advertisement before it was broadcast on television. The ad premiered on Australian television on 7 August 2005.

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  • The "Big Ad" is a television advertisement for Carlton Draught pale lager. It was created by George Patterson and Partners of Melbourne, Australia. The agency used viral marketing techniques to promote the advertisement before it was broadcast on television. The ad premiered on Australian television on 7 August 2005.
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  • August 2009
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  • Carl Orff-Carmina Burana-O Fortuna.ogg
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  • O Fortuna
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  • The "Big Ad" is a television advertisement for Carlton Draught pale lager. It was created by George Patterson and Partners of Melbourne, Australia. The agency used viral marketing techniques to promote the advertisement before it was broadcast on television. The ad premiered on Australian television on 7 August 2005.
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  • Carlton Draught: Big Ad
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