Captology is a term coined by B.J. Fogg in 1996 to refer to the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc. ) created for the purpose of changing people's attitudes or behaviors.

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  • Captology is a term coined by B.J. Fogg in 1996 to refer to the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc. ) created for the purpose of changing people's attitudes or behaviors. Fogg derived the term captology from an acronym: Computers As Persuasive Technologies. In 2003 he published the first book on captology, entitled Persuasive Technology: Using Computers to Change What We Think and Do.
  • Der Begriff Persuasive Computing bzw. Rechnerüberzeugung bezeichnet ein Paradigma, bei dem Computertechnologien die Rolle eingeräumt wird, das Beurteilungs- und Entscheidungsverhalten von Menschen bestimmend zu beeinflussen. Einerseits tritt Persuasive Computing unvermeidlich als passiver Nebeneffekt der Nutzung von Computertechnologien auf. Welches Werkzeug ihm verfügbar ist, hat einen Einfluss darauf, was der Mensch produzieren will. Andererseits wird Persuasive Computing aktiv als Überzeugungsmittel eingesetzt. In allgemeiner Betrachtung wirken hierbei Computertechnologien als Überzeugungshilfe, die Meinungs- und Willensbildung eines Menschen und dessen daraus resultierende Handlung zu beeinflussen.
  • La captologia è lo studio dei computer come tecnologie persuasive. Questa recente area d’indagine esplora lo spazio di confine tra persuasione (influenza, motivazione, cambio di comportamento e così via) e tecnologia del computer. Ciò comprende la progettazione, la ricerca e l’analisi dei prodotti informatici interattivi come il Web, il software per computer, apparecchi specializzati, ecc. creati allo scopo di cambiare gli atteggiamenti o i comportamenti delle persone. Il principale esperto su questo argomento è B.J. Fogg, direttore del Laboratorio di Tecnologia Persuasiva di Stanford. Egli ha coniato il termine captologia nel 1996, derivandolo dall’acronimo Computers As Persuasive Technologies . Nel 2003 ha pubblicato il primo libro sul tema, intitolato “Tecnologia persuasiva: l’uso del computer per cambiare ciò che pensiamo e facciamo. ”
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  • Captology is a term coined by B.J. Fogg in 1996 to refer to the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc. ) created for the purpose of changing people's attitudes or behaviors.
  • Der Begriff Persuasive Computing bzw. Rechnerüberzeugung bezeichnet ein Paradigma, bei dem Computertechnologien die Rolle eingeräumt wird, das Beurteilungs- und Entscheidungsverhalten von Menschen bestimmend zu beeinflussen. Einerseits tritt Persuasive Computing unvermeidlich als passiver Nebeneffekt der Nutzung von Computertechnologien auf. Welches Werkzeug ihm verfügbar ist, hat einen Einfluss darauf, was der Mensch produzieren will.
  • La captologia è lo studio dei computer come tecnologie persuasive. Questa recente area d’indagine esplora lo spazio di confine tra persuasione (influenza, motivazione, cambio di comportamento e così via) e tecnologia del computer. Ciò comprende la progettazione, la ricerca e l’analisi dei prodotti informatici interattivi come il Web, il software per computer, apparecchi specializzati, ecc. creati allo scopo di cambiare gli atteggiamenti o i comportamenti delle persone.
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  • Captology
  • Persuasive Computing
  • Captologia
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