In the technology industry, being buzzword compliant means that a particular product supports features that are currently in vogue. Examples would include: client-server products in the early 1990s, CORBA and COM based programs in the mid-1990s, Java-based programs in the late 1990s, and SOA - service-oriented architecture AJAX or Web 2.0 today.

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  • In the technology industry, being buzzword compliant means that a particular product supports features that are currently in vogue. Examples would include: client-server products in the early 1990s, CORBA and COM based programs in the mid-1990s, Java-based programs in the late 1990s, and SOA - service-oriented architecture AJAX or Web 2.0 today. Buzzword compliance is a modern version of the old practice of being checkbox compliant: making sure that a product gets a check in all the common feature lists in reviews in computer magazines. Today much software is sold as custom development or to venture capitalists, so the marketing is aimed at other technical staff (typically middle management of the technical staff) as opposed to consumers reading reviews. For these reviewers, many of them only semi-literate in technical terms, the use of buzzwords makes a product sound more interesting. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology. Technical staff, and those involved in recruiting and hiring them, also speak of a résumé or CV being "buzzword compliant" when it contains a large number of such terms. This can be a matter of some practical importance to a job-seeker. In many large organizations, those who receive and evaluate applications for employment will not be familiar with the domain of the job, and therefore can only assess buzzword compliance with the job description when deciding which applications the hiring manager will see. (Organizations which are highly buzzword compliant may give the hiring manager a fancier title such as human resource manager.)
  • Buzzword compliance (von engl. buzzword „Schlagwort“ und compliance „Einhaltung“, „Übereinstimmung“) ist ein Begriff für eine kryptische Beschreibung eines Sachverhalts, durch die eine nicht gegebene Bedeutsamkeit oder Komplexität des Sachverhalts vorgetäuscht werden soll. Dazu werden gezielt unverständliche Formulierungen gewählt, die bestimmte, meist schwammige oder nichtssagende Schlagwörter enthalten. Dieses Stilmittel ist besonders häufig im Marketing sowie in der Informationstechnik anzutreffen. Darüber hinaus kann es verwendet werden, um fehlende fachliche Grundlagen oder Bedeutsamkeit der äußernden Person zu kompensieren. Insofern ist eine Zunahme der Verwendung in der Politik und bei sogenannten Führungskräften festzustellen.
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  • In the technology industry, being buzzword compliant means that a particular product supports features that are currently in vogue. Examples would include: client-server products in the early 1990s, CORBA and COM based programs in the mid-1990s, Java-based programs in the late 1990s, and SOA - service-oriented architecture AJAX or Web 2.0 today.
  • Buzzword compliance (von engl. buzzword „Schlagwort“ und compliance „Einhaltung“, „Übereinstimmung“) ist ein Begriff für eine kryptische Beschreibung eines Sachverhalts, durch die eine nicht gegebene Bedeutsamkeit oder Komplexität des Sachverhalts vorgetäuscht werden soll. Dazu werden gezielt unverständliche Formulierungen gewählt, die bestimmte, meist schwammige oder nichtssagende Schlagwörter enthalten.
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  • Buzzword compliant
  • Buzzword compliance
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