Buyology – Truth and Lies About Why We Buy is a bestseller authored by Martin Lindstrom who tries to analyze what makes people buy. The author tries to identify the factors that influence buyers' decisions in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Lindstrom, through a study of the human psyche, throws light on the subconscious mind and how that plays a major role in deciding what the buyer will buy.

PropertyValue
dbpedia-owl:Book/country
dbpedia-owl:Book/isbn
  • ISBN 978-0-385-52388-2
dbpedia-owl:Book/mediaType
dbpedia-owl:Book/pages
  • 256 (xsd:integer)
dbpedia-owl:Book/subject
dbpedia-owl:Work/genre
dbpedia-owl:Work/language
dbpedia-owl:Work/publisher
dbpedia-owl:country
dbpedia-owl:genre
dbpedia-owl:isbn
  • ISBN 978-0-385-52388-2
dbpedia-owl:language
dbpedia-owl:mediaType
dbpedia-owl:pages
  • 256 (xsd:integer)
dbpedia-owl:publisher
dbpedia-owl:subject
dbpprop:abstract
  • Buyology – Truth and Lies About Why We Buy is a bestseller authored by Martin Lindstrom who tries to analyze what makes people buy. The author tries to identify the factors that influence buyers' decisions in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Lindstrom, through a study of the human psyche, throws light on the subconscious mind and how that plays a major role in deciding what the buyer will buy. In doing so, Lindstrom breaks a number of existing myths related to advertising and promotion. TIME magazine named 1 May 2009 Lindstrom as one of the world's 100 most influential due to his work on project Buyology.
dbpprop:author
  • Martin Lindstrom
dbpprop:country
dbpprop:genre
dbpprop:imageCaption
  • Book Cover
dbpprop:isbn
  • ISBN 978-0-385-52388-2
dbpprop:language
dbpprop:mediaType
dbpprop:name
  • Buyology – Truth and Lies About Why We Buy
dbpprop:pages
  • 256 (xsd:integer)
dbpprop:publisher
dbpprop:reference
dbpprop:releaseDate
  • 2008-01-01 00:00:00 (xsd:date)
dbpprop:subject
dbpprop:wikiPageUsesTemplate
rdf:type
rdfs:comment
  • Buyology – Truth and Lies About Why We Buy is a bestseller authored by Martin Lindstrom who tries to analyze what makes people buy. The author tries to identify the factors that influence buyers' decisions in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Lindstrom, through a study of the human psyche, throws light on the subconscious mind and how that plays a major role in deciding what the buyer will buy.
rdfs:label
  • Buyology - Truth and Lies About Why We Buy
skos:subject
foaf:homepage
foaf:name
  • Buyology – Truth and Lies About Why We Buy
foaf:page
is dbpprop:redirect of