International fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans such as Have it your way and It takes two hands to hold a Whopper.
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- International fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans such as Have it your way and It takes two hands to hold a Whopper. Starting in the early 1980s and running through approximately 2002, BK engaged a series of ad agencies that produced many unsuccessful slogans and programs, including its biggest advertising flop Where's Herb?. Beginning in 2003, BK began resuscitating its moribund advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (abbreviated as CP+B). As one of CP+B new advertising strategies, they revived the Burger King character used during BKs 1970s/1980s Burger King Kingdom advertising campaign as a caricatured variation now simply called "the King". The farcical nature of the Burger King centered advertisements inspired an internet meme where the King is photoshopped into unusual situations that are either comical or menacing, many times followed with the phrase Where is your God now?. Additionally, CP+B created a series of viral web-based advertisements to compliment the various television and print promotional campaigns on sites such as MySpace and various BK corporate pages. These viral ad campaigns, coupled with other new campaigns and a series of new product introductions, drew considerable positive and negative attention to BK and helped TPG and its partners realize about $367 million in dividends. Burger King was a pioneer in the advertising practice known as the product tie-in with a successful partnering with George Lucas' Lucasfilm, Ltd. to promote the 1977 movie Star Wars. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. The company's most successful period of tie-ins was the decade from 1990–2000 that saw a highly successful campaign with Disney's animated films, including the Academy Award nominated Beauty & the Beast and Academy Award winning Toy Story, and a partnership in association with the Pokémon franchise in 1999.
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- International fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans such as Have it your way and It takes two hands to hold a Whopper.
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