Burger King (often abbreviated as BK) is an American global chain of hamburger fast food restaurants, headquartered in the unincorporated area of Miami-Dade County, Florida. The company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it as Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners prom

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  • Burger King (often abbreviated as BK) is an American global chain of hamburger fast food restaurants, headquartered in the unincorporated area of Miami-Dade County, Florida. The company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it as Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International. The 1970s were the "Golden Age" of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized Burger King's advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner 3G Capital later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting. The Burger King menu has expanded from a basic offering of burgers, French fries, sodas and milkshakes to a larger and more diverse set of products. In 1957, the Whopper was the first major addition to the menu; it has since become Burger King's signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where BK has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capital's restructuring plans of the company. At the end of fiscal year 2015, Burger King reported it had over 15,000 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases. Burger King's Australian franchise Hungry Jack's is the only franchise to operate under a different name, due to a trademark dispute and a series of legal cases between the two. (en)
  • 25بك المحتوى هنا ينقصه الاستشهاد بمصادر. يرجى إيراد مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (فبراير 2016) برجر كنج (بالإنجليزية: Burger King) هو شركة دولية كبيرة سلسلة مطاعم الوجبات السريعة، معظمهم بيع لحوم والبطاطا المقلية، والمشروبات غير الكحوليه والحلويات المختلفة، والشطائر. ويقع مقره في الفردي مقاطعة ميامي - دايد في فلوريدا فقط خارج مدينة ميامي. هانجري جاكس هو المستفيد من برجر كنج، والتي تملك وتدير أكثر من 300 الامتيازات المطاعم في أستراليا. (ar)
  • Burger King, kurz BK, ist eine amerikanische Schnellrestaurantkette mit Sitz in Miami-Dade County, Florida, die als Systemgastronomie ein weltweites Restaurantnetz aufgebaut hat. Die rund 13.000 Restaurants weltweit werden zu rund 90 % von selbständigen Franchisepartnern geführt. Burger King gehört zusammen mit Tim Hortons zu Restaurant Brands International, die ihren Sitz im kanadischen Oakville hat. (de)
  • Burger King, también conocida como BK, es una cadena de establecimientos de comida rápida estadounidense con sede central en Miami (Florida), presente a nivel internacional y especializada principalmente en la elaboración de hamburguesas. Se encuentra en la sexta posición a nivel de negocios, por detrás de McDonalds, KFC, Subway, Pizza Hut y Starbucks (según datos de Forbes, de abril de 2013). En Estados Unidos es la quinta mayor red de comida rápida, tras McDonalds, Subway, Starbucks y Wendy's (datos de agosto de 2012). (es)
  • Burger King CorporationFichier:Burger King.svg Burger King, parfois abrégé en son acronyme BK, est une grande chaîne de restauration rapide qui compte plus de 13 000 lieux de vente dans 88 pays, dont les deux tiers aux États-Unis, et beaucoup au Canada. En Australie, les 300 restaurants Burger King portent le nom de Hungry Jack's. Le siège social de Burger King est situé à 5505 Blue Lagoon Drive, Miami-Dade Co, en Floride, près de Miami, le lieu d'origine du restaurant. Burger King est une filiale de la société canadienne Restaurant Brands International basée à Oakville en Ontario. (fr)
  • Burger King Corporation è un'importante catena internazionale di ristorazione fast food. È presente con oltre 200 ristoranti in Australia sotto il nome Hungry Jack's. (it)
  • バーガーキング(英語:Burger King)は、アメリカ合衆国フロリダ州マイアミ・デイド郡に本社のあるハンバーガーチェーン。 (ja)
  • Burger King (vaak afgekort tot BK) is een internationale keten van fastfoodrestaurants, die voornamelijk hamburgers, friet, verschillende snacks en frisdrank verkopen. Het hoofdkantoor is gevestigd te Miami in de Verenigde Staten. In Nederland zijn er anno 2013 meer dan vijftig Burger King-vestigingen. (nl)
  • Burger King, muitas vezes abreviado como BK, é uma rede de restaurantes especializada em fast-food, fundada nos Estados Unidos por James McLamore e David Edgerton, que abriram a primeira unidade em Miami, Flórida. A empresa começou em 1953 com o nome Insta-Burger King, uma cadeia de restaurantes com sede em Jacksonville. Depois que o Insta-Burger King entra em dificuldades financeiras em 1954, seus dois franqueados localizados em Miami, David Edgerton e James McLamore, compram a empresa e rebatizam-a Burger King. Ao longo do próximo meio século, a empresa iria mudar de administração quatro vezes. O seu terceiro conjunto de proprietários foi uma parceria da TPG Capital, Bain Capital e Goldman Sachs Capital Partners tornando público em 2002. Em 2 de setembro de 2010, foi anunciada a venda da totalidade das ações da empresa para o fundo de investimentos brasileiro chamado 3G Capital, que tem sede no Rio de Janeiro, por 3.26 bilhões de dólares. Os novos proprietários prontamente iniciaram uma reestruturação da empresa para reverter sua situação. A 3G, junto com o parceiro Berkshire Hathaway, terminou por fundir-se com a companhia canadense de Tim Hortons sob os auspícios de uma nova sociedade com sede no Canadá, o Restaurant Brands International. No final do ano de 2013, o setor administrativo do Burger King informou que tinha mais de 13 000 restaurantes em 79 países; destes, 66% estão nos Estados Unidos e 99% são franqueados e operados de acordo com seus novos proprietários. O BK privado tem usado historicamente diversas variações de franqueamento para expandir suas operações. A maneira pela qual a empresa licencia seus franqueados varia dependendo da região; algumas franquias são regionais, conhecidos como master-franquias, responsáveis ​​pela venda de franquia sublicenciadas em nome da empresa. O relacionamento do Burger King com suas franquias nem sempre foi harmonioso. Brigas ocasionais têm causado inúmeros problemas e, em vários casos, a relação dos seus licenciados da empresa e degeneraram em processos judiciais. A franquia australiana do Burger King, Hungry Jack, é a única franquia que opera sob um nome diferente devido a uma disputa de direitos autorais e uma série de processos judiciais entre os dois. (pt)
  • Burger King – sieć typu fast food specjalizująca się głównie w burgerach, frytkach, zimnych napojach. Najbardziej znanym produktem jest burger Whopper, który jest już jednym z symboli popkultury. Pierwsza restauracja Burger King została otwarta w 1954 r. w Miami, na Florydzie. W 2010 r. Burger King posiadał ponad 12 tys. barów w 73 państwach. (pl)
  • Burger King Corporation (часто используется аббревиатура BK) — американская компания, владелец глобальной сети ресторанов быстрого питания Burger King, специализирующейся на гамбургерах. Штаб-квартира находится на невключённой территории округа Майами-Дейд, штат Флорида, США. (ru)
  • 汉堡王(Burger King,NYSE:BKC),舊譯堡加敬,是美國起家的知名國際性速食連鎖店。它的海外據點多為私人經營,即特許加盟店。其中,大部分的加盟業者只經營單一店家,少數則自行發展為大型企業。截至財政年度2011年為止,漢堡王已擁有超過12400家連鎖據點,分布於73個國家,其中66%的店家位於美國,而99%為私人經營事業。它在全球總計僱用超過3.7萬名員工,每日約有1140百萬名顧客前往消費。 1952年成立以來,漢堡王透過各種加盟連鎖方式,成功在美國拓展版圖。最初,漢堡王企業在美國採用一種區域特許經營模式,即授予業主在特定地理區域的獨占加盟權。然而,這種經營模式後來出現食物品質不穩、經營程序與形象管理等問題。1970年代,由於其中一家規模最大的特許經營商企圖兼併漢堡王的連鎖業經營權,爆發權力擴張危機。漢堡王於是展開加盟系統重組,捨棄舊有經營模式,改採單一店家的授權模式,對加盟業者設有更多限制。1978年由新任營運總監所領導的改革,改正了加盟模式的缺失,使漢堡王完全掌控加盟店的經營權與決策權。 2010年9月2日漢堡王公司同意被一家巴西投資公司 3G Capital,以每股24美元,即約32億6000萬美元收購。若計及漢堡王的債務,私有化協議價值增至40億美元(約312億港元)。 (zh)
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  • Burger King
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  • 25بك المحتوى هنا ينقصه الاستشهاد بمصادر. يرجى إيراد مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (فبراير 2016) برجر كنج (بالإنجليزية: Burger King) هو شركة دولية كبيرة سلسلة مطاعم الوجبات السريعة، معظمهم بيع لحوم والبطاطا المقلية، والمشروبات غير الكحوليه والحلويات المختلفة، والشطائر. ويقع مقره في الفردي مقاطعة ميامي - دايد في فلوريدا فقط خارج مدينة ميامي. هانجري جاكس هو المستفيد من برجر كنج، والتي تملك وتدير أكثر من 300 الامتيازات المطاعم في أستراليا. (ar)
  • Burger King, kurz BK, ist eine amerikanische Schnellrestaurantkette mit Sitz in Miami-Dade County, Florida, die als Systemgastronomie ein weltweites Restaurantnetz aufgebaut hat. Die rund 13.000 Restaurants weltweit werden zu rund 90 % von selbständigen Franchisepartnern geführt. Burger King gehört zusammen mit Tim Hortons zu Restaurant Brands International, die ihren Sitz im kanadischen Oakville hat. (de)
  • Burger King, también conocida como BK, es una cadena de establecimientos de comida rápida estadounidense con sede central en Miami (Florida), presente a nivel internacional y especializada principalmente en la elaboración de hamburguesas. Se encuentra en la sexta posición a nivel de negocios, por detrás de McDonalds, KFC, Subway, Pizza Hut y Starbucks (según datos de Forbes, de abril de 2013). En Estados Unidos es la quinta mayor red de comida rápida, tras McDonalds, Subway, Starbucks y Wendy's (datos de agosto de 2012). (es)
  • Burger King CorporationFichier:Burger King.svg Burger King, parfois abrégé en son acronyme BK, est une grande chaîne de restauration rapide qui compte plus de 13 000 lieux de vente dans 88 pays, dont les deux tiers aux États-Unis, et beaucoup au Canada. En Australie, les 300 restaurants Burger King portent le nom de Hungry Jack's. Le siège social de Burger King est situé à 5505 Blue Lagoon Drive, Miami-Dade Co, en Floride, près de Miami, le lieu d'origine du restaurant. Burger King est une filiale de la société canadienne Restaurant Brands International basée à Oakville en Ontario. (fr)
  • Burger King Corporation è un'importante catena internazionale di ristorazione fast food. È presente con oltre 200 ristoranti in Australia sotto il nome Hungry Jack's. (it)
  • バーガーキング(英語:Burger King)は、アメリカ合衆国フロリダ州マイアミ・デイド郡に本社のあるハンバーガーチェーン。 (ja)
  • Burger King (vaak afgekort tot BK) is een internationale keten van fastfoodrestaurants, die voornamelijk hamburgers, friet, verschillende snacks en frisdrank verkopen. Het hoofdkantoor is gevestigd te Miami in de Verenigde Staten. In Nederland zijn er anno 2013 meer dan vijftig Burger King-vestigingen. (nl)
  • Burger King – sieć typu fast food specjalizująca się głównie w burgerach, frytkach, zimnych napojach. Najbardziej znanym produktem jest burger Whopper, który jest już jednym z symboli popkultury. Pierwsza restauracja Burger King została otwarta w 1954 r. w Miami, na Florydzie. W 2010 r. Burger King posiadał ponad 12 tys. barów w 73 państwach. (pl)
  • Burger King Corporation (часто используется аббревиатура BK) — американская компания, владелец глобальной сети ресторанов быстрого питания Burger King, специализирующейся на гамбургерах. Штаб-квартира находится на невключённой территории округа Майами-Дейд, штат Флорида, США. (ru)
  • 汉堡王(Burger King,NYSE:BKC),舊譯堡加敬,是美國起家的知名國際性速食連鎖店。它的海外據點多為私人經營,即特許加盟店。其中,大部分的加盟業者只經營單一店家,少數則自行發展為大型企業。截至財政年度2011年為止,漢堡王已擁有超過12400家連鎖據點,分布於73個國家,其中66%的店家位於美國,而99%為私人經營事業。它在全球總計僱用超過3.7萬名員工,每日約有1140百萬名顧客前往消費。 1952年成立以來,漢堡王透過各種加盟連鎖方式,成功在美國拓展版圖。最初,漢堡王企業在美國採用一種區域特許經營模式,即授予業主在特定地理區域的獨占加盟權。然而,這種經營模式後來出現食物品質不穩、經營程序與形象管理等問題。1970年代,由於其中一家規模最大的特許經營商企圖兼併漢堡王的連鎖業經營權,爆發權力擴張危機。漢堡王於是展開加盟系統重組,捨棄舊有經營模式,改採單一店家的授權模式,對加盟業者設有更多限制。1978年由新任營運總監所領導的改革,改正了加盟模式的缺失,使漢堡王完全掌控加盟店的經營權與決策權。 2010年9月2日漢堡王公司同意被一家巴西投資公司 3G Capital,以每股24美元,即約32億6000萬美元收購。若計及漢堡王的債務,私有化協議價值增至40億美元(約312億港元)。 (zh)
  • Burger King (often abbreviated as BK) is an American global chain of hamburger fast food restaurants, headquartered in the unincorporated area of Miami-Dade County, Florida. The company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it as Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners prom (en)
  • Burger King, muitas vezes abreviado como BK, é uma rede de restaurantes especializada em fast-food, fundada nos Estados Unidos por James McLamore e David Edgerton, que abriram a primeira unidade em Miami, Flórida. A empresa começou em 1953 com o nome Insta-Burger King, uma cadeia de restaurantes com sede em Jacksonville. Depois que o Insta-Burger King entra em dificuldades financeiras em 1954, seus dois franqueados localizados em Miami, David Edgerton e James McLamore, compram a empresa e rebatizam-a Burger King. (pt)
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  • Burger King (en)
  • برجر كنج (ar)
  • Burger King (de)
  • Burger King (es)
  • Burger King (fr)
  • Burger King (it)
  • バーガーキング (ja)
  • Burger King (nl)
  • Burger King (pl)
  • Burger King (pt)
  • Burger King (ru)
  • 漢堡王 (zh)
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