Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion, which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos.
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- Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion, which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos. " His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005) . He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008. Having been referred to as the "Sherlock Holmes of Food" and the "Wizard of Why" Wansink and his Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping. A fundamental finding is that our environment—such as the way a food is labeled, presented, stored, or served—biases our eating habits and taste preferences. A large part of eating less and eating better, he argues, involves making small changes to our homes and to the daily "mindless" patterns of our lives. In underscoring this, the first and last sentence of his book, Mindless Eating states, "The best diet is the one you don't know you're on. " The studies from the lab have been credited with the development of the 100 calorie packs and the Small Plate Movement as well as discovering and quantifying a wide range of basic, every day insights: Moving from a 12-inch to a 10-inch dinner plate leads people to serve and eat 22% less. A person will eat an average of 92% of any food they serve themselves. The average person makes an excess of 250 decisions about food each day. Low-fat labels lead people to eat 16-23% more total calories. The Nutritional Gatekeeper of a home influences an estimated 72% of all of the food their family eats. Because of visual illusions, people (even Philly bartenders) pour 28% more into a short wide glasses than tall ones. 50% of the snack food bought in bulk (such as at a warehouse club store) is eaten within six days of purchase.
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- Food behavior and psychology
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- ABC World News Person of the Week(January 4) 2008; ''Fitness'' magazine's "Fit 50" 2008; Ig Nobel Prize, 2007
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- Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion, which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos.
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