Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment.

PropertyValue
dbpprop:abstract
  • Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment. When you have internet access from home, but you go to the local coffee/internet cafe to surf the web, that's branded entertainment. For example, people don't go to a coffee shop and sit for 2 hours just to drink coffee, they go to a coffee shop to enjoy the jazz, the people, and the coffee. Branded Entertainment is the "sexy" new approach to connecting with your consumer-- "Two decades ago there was a fear that TV commercials would be less relevant as VCRs became ubiquitous. Today, right now, the issue is the fact, not the fear,".
dbpprop:date
  • September 2008
dbpprop:hasPhotoCollection
dbpprop:reference
dbpprop:wikiPageUsesTemplate
rdfs:comment
  • Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment.
rdfs:label
  • Branded entertainment
owl:sameAs
skos:subject
foaf:page