BrandZ is a brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. The database is used to estimate brand valuations, and each year since 2006, has been used to generate a list of the top 100 global brands. According to BrandZ, "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate.

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  • BrandZ is a brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. The database is used to estimate brand valuations, and each year since 2006, has been used to generate a list of the top 100 global brands. According to BrandZ, "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate. " BrandZ collects data annually from consumers, with each person asked to evaluate brands in a competitive context from a category they shop in. This yields opinions from people who know the category and therefore can judge a brand based on the attributes that are important to them. Sectors covered include: consumer packaged goods, retail/e-commerce, long purchase cycle brands, service, and corporate. Using this data, BrandZ attempts to compute numbers which quantify the degree of consumer loyalty to each brand, and the brands' growth potentials.
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  • BrandZ is a brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. The database is used to estimate brand valuations, and each year since 2006, has been used to generate a list of the top 100 global brands. According to BrandZ, "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate.
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  • BrandZ
  • BrandZ
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