Bluefly, Inc. is an American electronic commerce company. Headquartered in New York, New York, it was one of the first online retailers to sell fashion in a sophisticated manner. Ken Seiff and a team of six founded Bluefly. com, Inc. in 1998 and built it in less than four months from the time it was conceived. The fashion site launched with 30 brands including Ralph Lauren, Prada and Gucci with discounts of 40-70%.
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- Bluefly, Inc. is an American electronic commerce company. Headquartered in New York, New York, it was one of the first online retailers to sell fashion in a sophisticated manner. Ken Seiff and a team of six founded Bluefly. com, Inc. in 1998 and built it in less than four months from the time it was conceived. The fashion site launched with 30 brands including Ralph Lauren, Prada and Gucci with discounts of 40-70%. Its early partnerships with AOL, MSN, Lycos and Excite helped it to become the largest discount fashion e-commerce website. The Company was the first 'off-price' retailer to advertise in Vogue, including on two back covers. Bluefly Inc, has grown rapidly since its inception. Today, the site features discounts on the most popular contemporary brands, from such designers as Marc Jacobs and Diane von Fürstenberg.
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- 1998-01-01 00:00:00 (xsd:date)
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- Melissa Payner, President, CEO Ken Seiff, Founder
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- Bluefly, Inc. is an American electronic commerce company. Headquartered in New York, New York, it was one of the first online retailers to sell fashion in a sophisticated manner. Ken Seiff and a team of six founded Bluefly. com, Inc. in 1998 and built it in less than four months from the time it was conceived. The fashion site launched with 30 brands including Ralph Lauren, Prada and Gucci with discounts of 40-70%.
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