"Blue rinse brigade" is a somewhat pejorative term used, particularly in the United Kingdom, to describe elderly middle-class ladies usually of a conservative socio-political persuasion.
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- "Blue rinse brigade" is a somewhat pejorative term used, particularly in the United Kingdom, to describe elderly middle-class ladies usually of a conservative socio-political persuasion. This group is usually characterised as forming the backbone of local branches of the Conservative Party, who consequently tend to disapprove of female or non-white candidates for elections which results in the predominance of middle-class white male candidates put forward by the party, to the chagrin of recent party leaders such as Michael Howard and David Cameron The term arises from the blue rinse dye applied by hairdressers to disguise the often yellow tones of greying hair, together with the pejorative sense of "brigade". There is also an allusion to the political symbolism of blue in the United Kingdom.
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- "Blue rinse brigade" is a somewhat pejorative term used, particularly in the United Kingdom, to describe elderly middle-class ladies usually of a conservative socio-political persuasion.
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