Blue Kangaroo (formerly ChoozOn) is an American company headquartered in Burlingame, California, with additional offices in Bellevue, Washington, and Amman, Jordan. It is most known for its social shopping website and accompanying iOS and Android apps. The mobile apps and website encourage users to personalize their shopping experience by choosing their favorite brands and categories. Users can add products to their profiles and see what other users are sharing. The mobile apps allow users to save and present in-store coupons through their mobile devices, and also alert users to sales while shopping. The company aggregates in-store coupons and online deals through partnerships with merchants and affiliate companies.

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  • Blue Kangaroo (formerly ChoozOn) is an American company headquartered in Burlingame, California, with additional offices in Bellevue, Washington, and Amman, Jordan. It is most known for its social shopping website and accompanying iOS and Android apps. The mobile apps and website encourage users to personalize their shopping experience by choosing their favorite brands and categories. Users can add products to their profiles and see what other users are sharing. The mobile apps allow users to save and present in-store coupons through their mobile devices, and also alert users to sales while shopping. The company aggregates in-store coupons and online deals through partnerships with merchants and affiliate companies. Blue Kangaroo is both a deal aggregator for consumers and a big data company for ad networks and retailers. The company emphasizes a two-part value proposition whereby users receive personalized deals and offers based on their shopping profiles in exchange for permission to follow their online retail engagement anonymously. By collecting permission-based data from users, Blue Kangaroo also holds a stake in the field of big data, with over a billion collected shopping events. Part of the company‚Äôs revenue is generated by selling aggregated anonymous user data to third parties to help advertisers and publishers serve and manage ads, and in order to better understand consumers, audiences, and market trends through predictive modeling and analytics. Users may opt out of the transfer of non-personally identifiable information to third parties by disabling the feature in their account settings. (en)
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  • 2010-01-01 (xsd:date)
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  • North America
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  • U.S.
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http://purl.org/linguistics/gold/hypernym
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  • Blue Kangaroo (formerly ChoozOn) is an American company headquartered in Burlingame, California, with additional offices in Bellevue, Washington, and Amman, Jordan. It is most known for its social shopping website and accompanying iOS and Android apps. The mobile apps and website encourage users to personalize their shopping experience by choosing their favorite brands and categories. Users can add products to their profiles and see what other users are sharing. The mobile apps allow users to save and present in-store coupons through their mobile devices, and also alert users to sales while shopping. The company aggregates in-store coupons and online deals through partnerships with merchants and affiliate companies. (en)
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  • Blue Kangaroo (en)
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  • Blue Kangaroo (en)
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