Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age. In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real.
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- Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age. In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real. " The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world. In 2010, the company's clients included Banfield, The Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Commerce Bancshares, Cook's Ham, Clayton Homes, CrockPot, Dairy Farmers of America, Farmland Foods, Hostess Brands, Kansas City Chiefs, Mr. Coffee and Nebraska Book Company.
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- 1964-01-01 00:00:00 (xsd:date)
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- Skip Rein, Vice Chairman
- Steve Bernstein, President
- Bob Bernstein, Chairman/CEO
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- Kansas City, Missouri, USA
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- Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age. In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real.
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