Barbie Shanghai is the first ever Barbie flagship retail store for Mattel. Located in Shanghai, China, this 35,000 square foot store holds the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.
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- Barbie Shanghai is the first ever Barbie flagship retail store for Mattel. Located in Shanghai, China, this 35,000 square foot store holds the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings.
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- 550 Central Haui Hai Road,
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- We Believe in Girls’ Dreams
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- Barbie Shanghai is the first ever Barbie flagship retail store for Mattel. Located in Shanghai, China, this 35,000 square foot store holds the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.
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