An Appreciation Index (AI) is a score between 0 and 100 which is used as an indicator of the public's approval for a particular television programme or broadcast service in the United Kingdom. Until 2002, the AI of a programme was calculated by BARB, the organisation that compiles television ratings for the major broadcasters and advertisers in the UK. As of January 2008, the BBC carries out its own AI research.

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  • An Appreciation Index (AI) is a score between 0 and 100 which is used as an indicator of the public's approval for a particular television programme or broadcast service in the United Kingdom. Until 2002, the AI of a programme was calculated by BARB, the organisation that compiles television ratings for the major broadcasters and advertisers in the UK. As of January 2008, the BBC carries out its own AI research. Whereas regular ratings information can be calculated overnight, the AI of a programme can take up to two weeks to calculate, and is therefore not given the same prominence by the television industry in the UK. However, the AI can be useful in assessing the public's attitudes to programmes made for small or specialist audiences, especially in cases where ratings information on its own may be unreliable. If a television programme has performed passably in the ratings, yet achieves a high AI, it can help to determine whether the programme should be recommissioned. The average AI for a drama programme on UK television channels BBC One and ITV1 is 77. A score of 85 or more is considered excellent, while a score of 60 or below is considered poor. Sometimes a programme will not garner an AI, as the response for that programme may have been too small. Nor is the AI a conclusive measure; while it is valuable for comparisons within a particular programme category, comparisons between the AIs of different programme types (e.g. dramas with quiz shows) carry no weight.
  • Appreciation Index (AI) er et tall mellom 0 og 100 som brukes som en indikator på hva publikum synes om et spesifikt TV-program i Storbritannia. Frem til 2002 ble AI regnet ut av BARB, som også regner ut seertall for de største kringkasterne i Storbritannia. Etter 2002 fortsatte BBC å regne ut AI for sine egne programmer.
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  • 2008 (xsd:integer)
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  • An Appreciation Index (AI) is a score between 0 and 100 which is used as an indicator of the public's approval for a particular television programme or broadcast service in the United Kingdom. Until 2002, the AI of a programme was calculated by BARB, the organisation that compiles television ratings for the major broadcasters and advertisers in the UK. As of January 2008, the BBC carries out its own AI research.
  • Appreciation Index (AI) er et tall mellom 0 og 100 som brukes som en indikator på hva publikum synes om et spesifikt TV-program i Storbritannia. Frem til 2002 ble AI regnet ut av BARB, som også regner ut seertall for de største kringkasterne i Storbritannia. Etter 2002 fortsatte BBC å regne ut AI for sine egne programmer.
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  • Appreciation Index
  • Appreciation Index
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