AppNexus is a New York City-based company that provides a platform specializing in real-time online advertising. As of 2013, AppNexus servers process 16 billion ad buys per day; AppNexus handled an estimated $700 million in ad spending in 2012, giving it the biggest reach on the open web after Google.AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns.

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dbpedia-owl:abstract
  • AppNexus is a New York City-based company that provides a platform specializing in real-time online advertising. As of 2013, AppNexus servers process 16 billion ad buys per day; AppNexus handled an estimated $700 million in ad spending in 2012, giving it the biggest reach on the open web after Google.AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix.
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  • Brian O'Kelley
  • Michael Rubenstein
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  • AppNexus is a New York City-based company that provides a platform specializing in real-time online advertising. As of 2013, AppNexus servers process 16 billion ad buys per day; AppNexus handled an estimated $700 million in ad spending in 2012, giving it the biggest reach on the open web after Google.AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns.
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