The affect heuristic is a heuristic in which current affect influences decisions. Simply put, it is a 'rule of thumb' instead of a deliberative decision. It is one of the ways in which human beings show bias in making a decision, which may cause them to take action that is contrary to logic or self-interest.

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  • The affect heuristic is a heuristic in which current affect influences decisions. Simply put, it is a 'rule of thumb' instead of a deliberative decision. It is one of the ways in which human beings show bias in making a decision, which may cause them to take action that is contrary to logic or self-interest.
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  • Psychology
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  • The affect heuristic is a heuristic in which current affect influences decisions. Simply put, it is a 'rule of thumb' instead of a deliberative decision. It is one of the ways in which human beings show bias in making a decision, which may cause them to take action that is contrary to logic or self-interest.
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  • Affect heuristic
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