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- Adult standards is a North American radio format heard primarily on AM or class A FM stations. Adult standards (also sometimes known as the nostalgia format) is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens. It is primarily on AM because market research reveals that only persons in that age group listen to music on AM in sizable numbers. Adult standards first became a popular format in the late 1970s and early 1980s as a way to reach mature adults who came of age before the rock era but were perhaps too mature for adult contemporary radio or too young for beautiful music. A typical adult standards playlist includes popular music standards by artists such as Frank Sinatra and Tony Bennett, some "easy listening" numbers from Roger Whittaker and others, and softer tunes from the oldies and adult contemporary formats. The format once included big band music, particularly from the 1940s and 1950s, though the oldest songs have been de-emphasized on most stations. Younger artists who record in the big-band era style, such as Harry Connick, Jr. or Diana Krall, may be played as well; some stations will occasionally include former old-time radio series programs such as Fibber McGee & Molly or I Love a Mystery as a change of pace. Some adult standards stations air When Radio Was, a daily old-time radio retrospective currently hosted by Greg Bell. At one time there were several hundred such stations; today, because of changing demographics and the passing of many long-time loyal listeners, there are probably only about 200. Many of those stations that do remain have attempted to update their sound to appeal to younger listeners by moving away from big-band music and other pre-1960 material and into soft adult contemporary territory, playing softer hits from 1960-1980, but some 1980s, 1990s, 2000s, and 2010s music may be included as well.
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