Acxiom is a global interactive marketing services company that uses consumer data, analytics, information technology, data integration, and consulting solutions to help companies conduct direct marketing programs. Acxiom’s interactive capabilities allow marketers to have direct interaction and response with consumers, and these services include direct-mail, e-mail, mobile advertising, display advertising, social media, and Web-site personalization.
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| dbpedia-owl:Organisation/foundationDate
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- 1969-01-01 00:00:00 (xsd:date)
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| dbpedia-owl:Organisation/foundationPlace
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| dbpedia-owl:Organisation/keyPersonPosition
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- John A. Meyer, CEO and President
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| dbpedia-owl:foundationDate
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- 1969-01-01 00:00:00 (xsd:date)
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| dbpedia-owl:keyPersonPosition
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- John A. Meyer, CEO and President
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| dbpprop:abstract
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- Acxiom is a global interactive marketing services company that uses consumer data, analytics, information technology, data integration, and consulting solutions to help companies conduct direct marketing programs. Acxiom’s interactive capabilities allow marketers to have direct interaction and response with consumers, and these services include direct-mail, e-mail, mobile advertising, display advertising, social media, and Web-site personalization. It has been described as "one of the biggest companies you've never heard of. " In addition to collecting detailed information about people, the company helps marketers anticipate the future needs of consumers, according to the documentary "The Persuaders. " As the world's largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product, PersonicX Acxiom is first and foremost a multi-channel marketing-services company powered by data. Forrester Research, the technology research company, considers Acxiom “a technology powerhouse” with deep industry expertise across a multitude of industries. Acxiom has traditionally been known for helping many of the world's largest financial services companies conduct direct marketing campaigns, but now more than 75 percent of its revenue is derived from non-financial services clients. Today, Acxiom is a $1.38 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales. The corporation has been listed several times by Computerworld and Fortune as one of the 100 best companies to work for in the United States.
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- John A. Meyer, CEO and President
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- Acxiom is a global interactive marketing services company that uses consumer data, analytics, information technology, data integration, and consulting solutions to help companies conduct direct marketing programs. Acxiom’s interactive capabilities allow marketers to have direct interaction and response with consumers, and these services include direct-mail, e-mail, mobile advertising, display advertising, social media, and Web-site personalization.
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