A cult of personality, or a cult of the leader, is the result of an effort which is made to create an idealized and heroic image of a leader by a government, often through unquestioning flattery and praise. Historically, it has developed through techniques of mass media, propaganda, fake news, spectacle, the arts, patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis, except that it is established by modern social engineering techniques, usually by the state or the party in one-party states and dominant-party states. A cult of personality often accompanies the leader of a totalitarian or authoritarian countries. It can also be seen in some monarchies, theocracies, and failed democracies.