WMBF-TV (channel 32) is a television station licensed to Myrtle Beach, South Carolina, United States, serving as the NBC affiliate for the Grand Strand and Pee Dee regions of South Carolina. Owned by Gray Television, the station maintains studios on Frontage Road East (along US 17) in Myrtle Beach, with a secondary studio and news bureau on West Cheves Street in Florence; its transmitter is located on Flossie Road in Bucksville, South Carolina.