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The More You Know is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning. The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989).

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  • The More You Know
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  • The More You Know is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning. The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989).
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  • The More You Know
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  • The More You Know is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning. The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989). A senior executive at NBC, Dr. Rosalyn Weinman, developed the campaign and wrote most of the on-air PSAs after putting an advisory council together. She ran the campaign for ten years.The first 'comet trail' star logo was designed by Steve Bernstein and later produced by Paul Johnson on an animation stand using a slit scan technique at R/Greenberg Associates (now R/GA Digital Studios) in Manhattan. They were later updated using three-dimensional computer graphics. In 2010 and 2011, US President Barack Obama participated in the campaign, encouraging parents to be more involved in their children's education. Several past presidents have also participated, including President Bill Clinton and President George H. W. Bush. "El Poder de Saber" (The Power of Knowledge) is The More You Know's sister campaign on Telemundo. While the other U.S. broadcast networks have similar campaigns, namely CBS Cares and Disney-ABC's Be Inspired, The More You Know is likely the most well known. On February 24, 2016, NBC announced that it would launch a new Saturday morning E/I block named after the campaign, programmed by Litton Entertainment and replacing its in-house NBC Kids block.
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