Supima is a non-profit trade association in the United States whose main objective is to promote the use of U.S. grown American Pima cotton around the world and is involved in quality assurance and research programs. Founded in 1954, it derived its name from superior pima. Supima licenses about 600 selected high-quality mills, textile and clothing manufacturers, and brands/retailers to use the SUPIMA® trademark. Members finance the activities of Supima by payments calculated on a "per bale" basis. Its other activities include:
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