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Social heuristics are simple decision making strategies that guide people's behavior and decisions in the social environment when time, information, or cognitive resources are scarce. Social environments tend to be characterised by complexity and uncertainty, and in order to simplify the decision making process, people may use heuristics, which are decision making strategies that involve ignoring some information or relying on simple rules of thumb.

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  • Heuristik sosial (in)
  • Social heuristics (en)
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  • Heuristik sosial merupakan strategi pengambilan keputusan yang dapat digunakan individu ketika berhadapan dengan minimnya waktu, informasi, atau sumber daya kognitif. Dalam kompleksitas dan ketidakpastian lingkungan sosial, individu dapat menyederhanakan proses pengambilan keputusan dengan heuristik. Dalam hal ini, heuristik bertindak mengabaikan informasi nonrelevan dan hanya memedulikan aturan praktis. (in)
  • Social heuristics are simple decision making strategies that guide people's behavior and decisions in the social environment when time, information, or cognitive resources are scarce. Social environments tend to be characterised by complexity and uncertainty, and in order to simplify the decision making process, people may use heuristics, which are decision making strategies that involve ignoring some information or relying on simple rules of thumb. (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Daniel_Kahneman_(3283955327)_(cropped).jpg
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  • Social heuristics are simple decision making strategies that guide people's behavior and decisions in the social environment when time, information, or cognitive resources are scarce. Social environments tend to be characterised by complexity and uncertainty, and in order to simplify the decision making process, people may use heuristics, which are decision making strategies that involve ignoring some information or relying on simple rules of thumb. The class of phenomena described by social heuristics overlap with those typically investigated by social psychology and game theory. At the intersection of these fields, social heuristics have been applied to explain cooperation in economic games used in experimental research. In the view of the field's academics, cooperation is typically advantageous in daily life, and therefore people develop a cooperation heuristic that gets applied even to one-shot anonymous interactions (the "social heuristics hypothesis" of human cooperation). (en)
  • Heuristik sosial merupakan strategi pengambilan keputusan yang dapat digunakan individu ketika berhadapan dengan minimnya waktu, informasi, atau sumber daya kognitif. Dalam kompleksitas dan ketidakpastian lingkungan sosial, individu dapat menyederhanakan proses pengambilan keputusan dengan heuristik. Dalam hal ini, heuristik bertindak mengabaikan informasi nonrelevan dan hanya memedulikan aturan praktis. Heuristik sosial mengulas fenomena yang berkaitan dengan psikologi sosial dan teori permainan. Pada persimpangan itu, heuristik sosial telah diaplikasikan dalam penelitian eksperimental guna menjelaskan kerja sama dalam permainan ekonomi. Para akademisi bidang ini berpendapat bahwa karakter kerja sama yang umumnya menguntungkan dalam kehidupan sehari-hari telah memicu orang untuk mengembangkan heuristik kerja sama (disebut: "hipotesis heuristik sosial"). (in)
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