STV is a Scottish free-to-air television channel owned by STV Group. It is made up of the Central Scotland and Northern Scotland Channel 3 public broadcaster licences, formerly known as Scottish Television (now legally STV Central Ltd) and Grampian Television (now legally STV North Ltd) respectively. The STV brand refers to the on-air name used by Scottish Television for much of its history - notably in the 1970s and early 1980s. This brand remained in conversational use amongst the local public afterwards.