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About: Pears (soap)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:TradeName106845599, within Data Space : dbpedia.org associated with source document(s)

Type: companyyago:WikicatUnileverBrandsyago:WikicatSoapBrandsyago:Abstraction100002137yago:LanguageUnit106284225yago:Name106333653yago:Part113809207yago:Relation100031921yago:TradeName106845599 New Facet based on Instances of this Class

Pears transparent soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.