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Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.

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  • Activación del marketing
  • Marketing activation
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  • La activación del marketing es la ejecución de la mezcla de marketing como parte del proceso de comercialización. La fase de activación generalmente viene después de la fase de planeación durante la cual los gerentes planifican sus actividades de marketing, ésta es seguida por la fase de retroalimentación en la que los resultados se evalúan con un análisis de marketing. Dependiendo del objetivo del negocio, se pueden utilizar dos tipos de activación de marketing como parte de una estrategia de mercadotecnia.
  • Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.
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  • La activación del marketing es la ejecución de la mezcla de marketing como parte del proceso de comercialización. La fase de activación generalmente viene después de la fase de planeación durante la cual los gerentes planifican sus actividades de marketing, ésta es seguida por la fase de retroalimentación en la que los resultados se evalúan con un análisis de marketing. Dependiendo del objetivo del negocio, se pueden utilizar dos tipos de activación de marketing como parte de una estrategia de mercadotecnia. * La activación de la marca, a veces llamado compromiso con la marca que se centra en la construcción de una conexión emocional a largo plazo entre la marca y el cliente. * La activación basada en el marketing de respuesta directa se centra en la generación de transacciones de ventas inmediatas..
  • Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy. * Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer. * Activation based on direct-response marketing will focus on generating immediate sales transactions.
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