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About: Market requirements document     Goto   Sponge   NotDistinct   Permalink

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A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.It is typically written as a part of product marketing or product management. The document should explain: * What (new) product is being discussed * Who the target customers are * What products are in competition with the proposed one * Why customers are likely to want this product.