L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering.
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| - L'eggs Ameriketako Estatu Batuetako multinazionalak 1969an sortu zuen panti marka bat da. L'eggsek pantiak saltzeko era berritzaile bat abian jarri zuen. Batetik, pantiak arrautza itxurako plastikozko ontzitan merkaturatzen hasi zen. Bestetik, bere produktuak botiketan eta janari-dendetan jarri zituen salgai. Markaren izena hankak (ingelesez: legs) eta arrautzak (ingelesez: eggs) ingelesezko hitzen arteko hitz-jokoa da. Gainera, logoaren "g" letrek bi txita edo bi arrautza irudikatzen dituzte. (eu)
- L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. (en)
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| - L'eggs Ameriketako Estatu Batuetako multinazionalak 1969an sortu zuen panti marka bat da. L'eggsek pantiak saltzeko era berritzaile bat abian jarri zuen. Batetik, pantiak arrautza itxurako plastikozko ontzitan merkaturatzen hasi zen. Bestetik, bere produktuak botiketan eta janari-dendetan jarri zituen salgai. Markaren izena hankak (ingelesez: legs) eta arrautzak (ingelesez: eggs) ingelesezko hitzen arteko hitz-jokoa da. Gainera, logoaren "g" letrek bi txita edo bi arrautza irudikatzen dituzte. L'eggsek berehalako arrakasta lortu zuen, konkurrentziako hainbat markei nagusituz. Erosleek arrautza itxurako ontziak eta pantiak etxetik gertuko dendetan erosteko aukera izatea atsegin baitzituzten. Laster arrautza itxurako ontziak eskulanak egiteko apaingarri, haurrentzako jostailu edota bildumagai bihurtu ziren. Produktu-lerroaren arrakastak 1970eko eta 1980ko hamarkadetan zehar jarraitu zuen. 1990eko hamarkadan pantien erabilerak behera egin zuen nabarmen, bulegariek hartu zuten heinean. Hortaz, geroz eta emakume gutxiagok janzten zituzten pantiak lanerako. Hamarkada horretan ere, L'eggsek pantiak arrautza itxurako plastikozko ontzitan saltzeari utzi zion. Horren ordez, kartoizko zilindro itxurako ontzitan saltzen hasi zen. (eu)
- L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Customers liked the egg-style packaging and the convenience of buying pantyhose closer to home during their usual errands. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the 1970s and 1980s, with L'eggs standing as the largest pantyhose brand in the US. In the 1990s, office workers increasingly adopted casual dress styles, and many women in the workplace stopped wearing pantyhose. L'eggs downsized in the mid-1990s even as they retained a large share of the reduced marketplace. They also exchanged their plastic egg for a more environmentally friendly cardboard cylinder and dome. (en)
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