East Coast, the trading name of the East Coast Main Line Company, was a British train operating company running the InterCity East Coast franchise on the East Coast Main Line between London, Yorkshire, North East England, and Scotland. East Coast ran long-distance inter-city services from its Central London terminus at London King's Cross on two primary routes; the first to Leeds and the second to Edinburgh via Newcastle with other services reaching into Yorkshire and Northern and Central Scotland. It commenced operations on 14 November 2009 and ceased on 28 February 2015.