About: E. Jerome McCarthy

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Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.

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rdfs:label	جيروم ماكارثي (ar) E. Jerome McCarthy (ca) Edmund Jerome McCarthy (cs) E. Jerome McCarthy (es) E. Jerome McCarthy (en) Jerome McCarthy (fr) エドモンド・ジェローム・マッカーシー (ja) Jerome McCarthy (pt)
rdfs:comment	جيروم ماكارثي (بالإنجليزية: E. Jerome McCarthy)‏ E. Jerome McCarthy هو بروفيسور وباحث بجامعة ميتشيجان Michigan State University في علم التسويق وهو أيضاً مستشار معروف على مستوى عالمي في علم التسويق. كان هو المسؤول عن وضع نظرية المزيج التسويقي Marketing Mix أو ما يعرف بـمبدأ الــ 4P's الشهير. وهو أحد مؤلفين أكثر كتب التسويق شهرة ً "Basic Marketing". (ar) Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators. (en) E. Jerome McCarthy (20 de febrero de 1928 - 3 de diciembre de 2015) fue un profesor de contabilidad estadounidense en la Universidad Estatal de Míchigan. Él es el autor del influyente libro básico de comercialización. Un enfoque de gestión (ahora en su 16 ª edición y con otros co-autores). El profesor E. Jerome McCarthy, en 1960, redujo el concepto de Marketing Mix a 4 elementos: producto, precio, plaza y promoción. Recibió su doctorado de la Universidad de Minnesota. (es) Jerome McCarthy, né le 20 février 1928 et décédé le 3 décembre 2015, est un professeur de marketing management américain. Il est l’inventeur, en 1960, des « 4 P » du marketing mix. (fr) エドモンド・ジェローム・マッカーシー（Edmund Jerome McCarthy、1928年 - 2015年）は、アメリカのマーケティング学者である。マーケティング・ミックスの4Pを提唱した学者である。 (ja) E. Jerome McCarthy é um autor norte-americano criador dos "quatro P's": Produto, Preço, Praça e Promoção, que compõem o "Composto de Marketing". O conceito foi depois popularizado por Philip Kotler. McCarthy foi professor de marketing da Universidade Estadual de Michigan. Autor de Marketing Básico - Uma visão gerencial, em dois volumes, já publicado pela Editora Zahar Editores, e de vários livros utilizados até hoje em Universidades e Faculdades de Administração e Marketing. Prestou consultoria em estratégia de marketing a muitas empresas norte-americanas e estrangeiras. (pt) E. Jerome McCarthy (20 de febrer de 1928 - Michigan, 3 de desembre de 2015) va ser un professor i autor de màrqueting nord-americà. Va proposar el concepte de la mescla de màrqueting de 4 Ps al seu llibre de 1960 Màrqueting bàsic: un enfocament gerencial, que ha estat un dels llibres de text més importants dels estudis de màrqueting universitari des de la seva publicació. Segons l'Oxford Dictionary of Marketing, McCarthy va ser una "figura cabdal en el desenvolupament del pensament de màrqueting". També va ser fundador, membre del consell assessor i consultor del Planned Innovation Institute, que es va crear per reforçar la indústria de Michigan. El 1987, McCarthy va rebre el premi Trailblazer de l'American Marketing Association i va ser elegit pels acadèmics del ram un dels "cinc pioners" (ca) Edmund Jerome McCarthy se narodil v roce 1928 v USA a zemřel v prosinci roku 2015. Byl významným americkým teoretikem marketingu. V roce 1960 McCarthy představil teoretický pojem marketingový mix (někdy nazýván také "4P").[1] Marketingový mix uvedl jako 4 kontrolovatelné proměnné, která dává společnost dohromady a uspokojuje tak cílový trh. Jedná se o: * produkt, * cenu, * místo, * propagaci. Jerome McCarthy byl aktivní ve světě obchodního jednání a vědeckých konferencí. (cs)
foaf:name	Edmund Jerome McCarthy (en)
name	Edmund Jerome McCarthy (en)
foaf:depiction
death place	Michigan
birth date	1928-02-20 (xsd:date)
dcterms:subject	Ford Foundation fellowships 1928 births American marketing people American textbook writers Marketing people Marketing theorists Michigan State University faculty Northwestern University alumni University of Minnesota alumni University of Notre Dame faculty 2015 deaths University of Oregon faculty
Wikipage page ID	6445085 (xsd:integer)
Wikipage revision ID	1079627691 (xsd:integer)
Link from a Wikipage to another Wikipage	American Marketing Association Product (business) Bemis Manufacturing Company Ford Foundation fellowships John Quelch United Nations University of Minnesota University of Notre Dame University of Oregon 1928 births Massachusetts Institute of Technology Steelcase Emeritus Marketing American marketing people American textbook writers Marketing people Marketing theorists Michigan State University faculty Northwestern University alumni University of Minnesota alumni University of Notre Dame faculty Lear Siegler 3M ALFA (Mexico) Dow Chemical Company Ford Foundation Northwestern University History of marketing World economy Promotion (marketing) 2015 deaths Harvard Business School Pricing University of Oregon faculty

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