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About: Crossing the Chasm     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : umbel-rc:Book_CW, within Data Space : dbpedia.org associated with source document(s)

Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookyago:WikicatMarketingBooksyago:Artifact100021939yago:Book106410904yago:Creation103129123yago:Object100002684yago:PhysicalEntity100001930yago:Product104007894yago:Publication106589574yago:WikicatHarperCollinsBooksyago:Work104599396bookwritten workyago:Whole100003553yago:Wikicat1991Booksumbel-rc:Book_CW New Facet based on Instances of this Class

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets. The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.