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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.

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rdf:type
rdfs:label
  • Crossing the Chasm
  • キャズム (書籍)
  • Atravessando o Abismo
rdfs:comment
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.
  • 『キャズム』(原題: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 「深淵を越えて: 主流顧客を対象としたハイテク製品の市場調査と販売」)は、ジェフリー・ムーアのハイテクマーケティングについての著書。1991年発売。ISBN 4798101524。
  • Atravessando o abismo, (em inglês: Crossing the Chasm), é um livro de Marketing de Geoffrey A. Moore que se dedica a temas específicos do marketing de produtos de alta tecnologia. Foi publicado inicialmente em 1991.
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Link from a Wikipage to another Wikipage
foaf:name
  • Crossing the Chasm
dc:publisher
  • Harper Business Essentials
foaf:isPrimaryTopicOf
prov:wasDerivedFrom
has abstract
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.
  • 『キャズム』(原題: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 「深淵を越えて: 主流顧客を対象としたハイテク製品の市場調査と販売」)は、ジェフリー・ムーアのハイテクマーケティングについての著書。1991年発売。ISBN 4798101524。
  • Atravessando o abismo, (em inglês: Crossing the Chasm), é um livro de Marketing de Geoffrey A. Moore que se dedica a temas específicos do marketing de produtos de alta tecnologia. Foi publicado inicialmente em 1991. A tese de Moore assenta na ideia que a taxa da difusão no ciclo de vida da adopção de tecnologias não é contínuo nos mercados de alta tecnologia. Moore argumenta que existe um abismo entre os consumidores que adoptam o produto bem cedo (early adopters) - entusiastas e visionários da tecnologia - e a maioria inicial (os pragmáticos). Isto porque os visionários e os pragmáticos têm expectativas bem diferentes. Moore expõe estas diferenças e sugere técnicas para atravessar o abismo, incluindo escolher um mercado alvo, compreender a noção do "produto total", posicionamento do produto, estratégia de Marketing, escolha do canal de distribuição e preços apropriados.
author
ISBN
  • 0-06-051712-3
number of pages
OCLC
  • 50470628
publisher
english release date
Caption
  • Book Cover
country
  • United States
genre
  • Non-fiction
language
  • English
media type
  • Book
release date
subject
  • Marketing high-tech products
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