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About: Broadcast Advertising Clearance Centre     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : dbo:Organisation, within Data Space : dbpedia.org associated with source document(s)

Type: organisation New Facet based on Instances of this Class

The Broadcast Advertising Clearance Centre (BACC) was a non-governmental organisation which until the end of 2007 pre-approved most British television advertising. The work of the BACC has been taken over by Clearcast. BACC approval was applied both to scripts and to the final commercials. The BACC applied a list of criteria which included both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy).