Atlantic Wind Connection (AWC) was a proposed electrical transmission backbone by Trans-Elect Development Company that could be constructed off the East Coast of the United States to service off-shore wind farms. Google Energy, the investment firm Good Energies, and Japanese trading firm Marubeni announced that they were investing "tens of millions of dollars" in the initial development stage of what could become a $5 billion project. Financing for the project never lined up, reportedly because the low cost of natural gas made large scale offshore wind uncompetitive.