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Armin Hofmann (HonRDI) (born June 29, 1920) is a Swiss graphic designer. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied - books, exhibitions, stage sets, logotypes, symbols, typography, posters, sig

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  • Armin Hofmann
  • Armin Hofmann
  • アーミン・ホフマン
  • Armin Hofmann
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  • Armin Hofmann (* 29. Juni 1920 Winterthur) ist ein Schweizer Grafiker, Bühnenbildner, Buchgestalter, Bildhauer (Kunst am Bau) und ehemaliger Dozent der Schule für Gestaltung Basel.
  • アーミン・ホフマン(Armin Hofmann, 1920年–)はスイスのグラフィックデザイナー、タイポグラファー。ホフマンはバーゼル造形学校(Schule für Gestaltung Basel)の設立に尽力し、また作品のスタイルは国際タイポグラフィー様式(スイス・スタイル)として知られる。彼は、自身が「色の平均化(trivialization of colour)」と呼んだスタイルに対抗して、無駄のない色とフォント使いを強調したポスターデザインで有名である。彼のポスターは、ニューヨーク近代美術館などの主立ったギャラリーで芸術作品として広く展示された。 彼は影響力のある教育者でもあった。1965年には「Graphic Design Manual」を出版し、業界内で教科書として人気を集めた。
  • Armin Hofmann (HonRDI) (born June 29, 1920) is a Swiss graphic designer. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied - books, exhibitions, stage sets, logotypes, symbols, typography, posters, sig
  • Armin Hofmann é um designer gráfico da Suíça. Junto com Emil Ruder, Hoffman ajudou a fundar a Escola de Basel (Schule für Gestaltung Basel) e ajudou a criar o estilo suiço de tipografia. Foi uma figura central do design gráfico suíço na segunda metade do século XX; o seu trabalho exerceu forte influência na cena do design internacional. Como designer, pedagogo e autor, Hofmann devotou o seu trabalho profissional ao conceito e à prática da integridade artística no design gráfico.
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  • 1920-6-29
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  • Armin Hofmann
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  • Swiss graphic designer
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  • Armin
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  • Hofmann
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  • Armin Hofmann (HonRDI) (born June 29, 1920) is a Swiss graphic designer. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied - books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form - point, line, and shape - while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the "trivialization of colour." His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
  • Armin Hofmann (* 29. Juni 1920 Winterthur) ist ein Schweizer Grafiker, Bühnenbildner, Buchgestalter, Bildhauer (Kunst am Bau) und ehemaliger Dozent der Schule für Gestaltung Basel.
  • アーミン・ホフマン(Armin Hofmann, 1920年–)はスイスのグラフィックデザイナー、タイポグラファー。ホフマンはバーゼル造形学校(Schule für Gestaltung Basel)の設立に尽力し、また作品のスタイルは国際タイポグラフィー様式(スイス・スタイル)として知られる。彼は、自身が「色の平均化(trivialization of colour)」と呼んだスタイルに対抗して、無駄のない色とフォント使いを強調したポスターデザインで有名である。彼のポスターは、ニューヨーク近代美術館などの主立ったギャラリーで芸術作品として広く展示された。 彼は影響力のある教育者でもあった。1965年には「Graphic Design Manual」を出版し、業界内で教科書として人気を集めた。
  • Armin Hofmann é um designer gráfico da Suíça. Junto com Emil Ruder, Hoffman ajudou a fundar a Escola de Basel (Schule für Gestaltung Basel) e ajudou a criar o estilo suiço de tipografia. Foi uma figura central do design gráfico suíço na segunda metade do século XX; o seu trabalho exerceu forte influência na cena do design internacional. Como designer, pedagogo e autor, Hofmann devotou o seu trabalho profissional ao conceito e à prática da integridade artística no design gráfico. Os cartazes de Hofmann, as publicações, letterings, símbolos e grafismos arquitetônicos são a expressão de uma linguagem gráfica muito pessoal e do seu conceito de pureza formal. Hofmann usou uma rede matemática para fornecer uma estrutura unificada e organizada. A ilustração a mão desapareceu sendo substituída pela fotografia de estúdio preto e branco, enquanto que fontes tradicionais foram substituídos por limpo e simples estilos sans-serif (sem serifa). Através de sua inspiração artística e habilidade, Hofmann acentuava os contrastes e tensões entre os elementos para criar declarações ousadas, cheias de surpresa e sutileza, que comunicava bem tanto perto quanto a distância. Seu pôster de 1959 para o balé Giselle, por exemplo, é uma justa posição de um pano macio, com fotografia, tipografia e arestas duras, geométricas e imóveis. Trabalhado de forma cuidadosamente equilibrada, o ponto sobre a letra “I” no titutulo que encaixa na foto. Além disso este novo estilo era perfeitamente adequado para o mercado cada vez mais global do pós-guerra. As corporações necessitando de identificação internacional, e eventos globais como as olimpíadas chamando para um vocabulário universal gráfico que o estilo tipográfico prestados por Hofmann fornecia. Hofmann começou a ensinar os seus princípios tipográficos na Basileia em 1946, e foi considerado o pioneiro desta escola para o que viria a ser o Estilo Suíço.
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