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About: Alliance marketing     Goto   Sponge   NotDistinct   Permalink

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Alliance marketing is joining two or more organizations on the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can imply to any business as long as it finds an organization that has a mutual goal. Alliance Marketing is similar to Joint Venture Marketing. Except it does not always involve the creation of a new company or brand in the right to sell its product or service.