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Wiggle Ltd is an online retailer of cycle, run, swim and triathlon products, based in Portsmouth, Great Britain. Wiggle started as a small independent bike shop called Butler Cycles, located in Portsmouth. Mitch Dall, Wiggle's founder took an interest in the shop and bought the property in 1995, under the condition that it would continue to operate as a bike retailer for a period of five years. Butler Cycles moved to Hayling Avenue and changed its name to “Bikes @ Butlers”, to highlight its interest in on-line trading. Between 2002 and 2009, Wiggle continued to experience strong progression.

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  • Wiggle
  • Wiggle Ltd
  • Wiggle
  • Wiggle
  • Wiggle
  • 威骑
  • Wiggle Ltd
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  • Wiggle es una tienda online de Reino Unido que se dedica a la venta de material deportivo. Tiene su sede central en Portsmouth, Gran Bretaña,y opera en 80 territorios, 10 idiomas y 15 monedas diferentes. La empresa fue fundada en 1999 por Mitch Dall y Harvey Jones, y se ha convertido en una de las mayores tiendas ciclistas y de productos de deporte de todo el Reino Unido, además de contar con una parte importante del mercado internacional.
  • Wiggle Ltd. ist ein im Vereinigten Königreich ansässiger Online-Händler für Sportartikel. Der Firmensitz befindet sich in Portsmouth, Großbritannien. Wiggle beliefert 80 Länder weltweit und auf der Webseite kann aus zehn verschiedenen Sprachen und 15 Währungen ausgewählt werden Die Firma wurde im Jahr 1999 von Mitch Dall und Harvey Jones gegründet und hat sich seitdem zu einem der größten Online-Händler für Fahrräder und Sportartikel im Vereinigten Königreich entwickelt. Auch im Ausland kann Wiggle einen nicht unerheblichen Marktanteil verzeichnen.
  • Wiggle Ltd est une société britannique de vente en ligne d’articles de sport. Elle est basée à Portsmouth, en Grande-Bretagne, et commercialise ses produits à destination de 80 pays, dans 10 langues et 15 monnaies différentes. Société fondée en 1999 par Mitch Dall et Harvey Jones, Wiggle est désormais le magasin numéro 1 de la vente en ligne de vélos et d’équipements de sport au Royaume-Uni, et possède des parts de marché extrêmement importantes à l’étranger.
  • Wiggle Ltd é uma loja online inglesa que se dedica ao comércio de equipamento para desporto. A loja encontra-se sediada em Portsmouth, Reino Unido, e opera em 80 territórios, em 10 línguas diferentes e em 15 moedas. A empresa foi fundada em 1999 por Mitch Dall e Harvey Jones e tem vindo a tornar-se numa das principais lojas online dedicadas ao comércio de bicicletas e de equipamento para desporto no Reino Unido, para além de deter uma cota significativa no mercado internacional.
  • 威骑(Wiggle),为英国的一家主要经营体育用品的零售商,总部座落在英国朴茨茅斯市,拥有来自80多个国家及地区的客户,网站翻译有10种不同语言并接受15种货币的支付方式。该公司于1999年由Match Dall与Harvey Jones成立,并在此后成为英国最大的骑行及其它体育运动经销商之一,同时拥有极其可观的海外市场占有份额。
  • Wiggle Ltd — Английская компания, торгующая спортивными товарами. Находится в Портсмуте, Великобритания и осуществляет продажу в более 80 стран мира на 10 языках и принимает оплату в 15 различных валютах. Компания была основана в 1999 Mitch Dall и Harvey Jones и превратилась в одну из крупнейших компаний по торговле велосипедами и спортивными товарами в Великобритании. Играет значительную роль на мировых рынках.
  • Wiggle Ltd is an online retailer of cycle, run, swim and triathlon products, based in Portsmouth, Great Britain. Wiggle started as a small independent bike shop called Butler Cycles, located in Portsmouth. Mitch Dall, Wiggle's founder took an interest in the shop and bought the property in 1995, under the condition that it would continue to operate as a bike retailer for a period of five years. Butler Cycles moved to Hayling Avenue and changed its name to “Bikes @ Butlers”, to highlight its interest in on-line trading. Between 2002 and 2009, Wiggle continued to experience strong progression.
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  • Wiggle Ltd
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  • Wiggle es una tienda online de Reino Unido que se dedica a la venta de material deportivo. Tiene su sede central en Portsmouth, Gran Bretaña,y opera en 80 territorios, 10 idiomas y 15 monedas diferentes. La empresa fue fundada en 1999 por Mitch Dall y Harvey Jones, y se ha convertido en una de las mayores tiendas ciclistas y de productos de deporte de todo el Reino Unido, además de contar con una parte importante del mercado internacional.
  • Wiggle Ltd. ist ein im Vereinigten Königreich ansässiger Online-Händler für Sportartikel. Der Firmensitz befindet sich in Portsmouth, Großbritannien. Wiggle beliefert 80 Länder weltweit und auf der Webseite kann aus zehn verschiedenen Sprachen und 15 Währungen ausgewählt werden Die Firma wurde im Jahr 1999 von Mitch Dall und Harvey Jones gegründet und hat sich seitdem zu einem der größten Online-Händler für Fahrräder und Sportartikel im Vereinigten Königreich entwickelt. Auch im Ausland kann Wiggle einen nicht unerheblichen Marktanteil verzeichnen.
  • Wiggle Ltd est une société britannique de vente en ligne d’articles de sport. Elle est basée à Portsmouth, en Grande-Bretagne, et commercialise ses produits à destination de 80 pays, dans 10 langues et 15 monnaies différentes. Société fondée en 1999 par Mitch Dall et Harvey Jones, Wiggle est désormais le magasin numéro 1 de la vente en ligne de vélos et d’équipements de sport au Royaume-Uni, et possède des parts de marché extrêmement importantes à l’étranger.
  • Wiggle Ltd é uma loja online inglesa que se dedica ao comércio de equipamento para desporto. A loja encontra-se sediada em Portsmouth, Reino Unido, e opera em 80 territórios, em 10 línguas diferentes e em 15 moedas. A empresa foi fundada em 1999 por Mitch Dall e Harvey Jones e tem vindo a tornar-se numa das principais lojas online dedicadas ao comércio de bicicletas e de equipamento para desporto no Reino Unido, para além de deter uma cota significativa no mercado internacional.
  • 威骑(Wiggle),为英国的一家主要经营体育用品的零售商,总部座落在英国朴茨茅斯市,拥有来自80多个国家及地区的客户,网站翻译有10种不同语言并接受15种货币的支付方式。该公司于1999年由Match Dall与Harvey Jones成立,并在此后成为英国最大的骑行及其它体育运动经销商之一,同时拥有极其可观的海外市场占有份额。
  • Wiggle Ltd — Английская компания, торгующая спортивными товарами. Находится в Портсмуте, Великобритания и осуществляет продажу в более 80 стран мира на 10 языках и принимает оплату в 15 различных валютах. Компания была основана в 1999 Mitch Dall и Harvey Jones и превратилась в одну из крупнейших компаний по торговле велосипедами и спортивными товарами в Великобритании. Играет значительную роль на мировых рынках.
  • Wiggle Ltd is an online retailer of cycle, run, swim and triathlon products, based in Portsmouth, Great Britain. Wiggle started as a small independent bike shop called Butler Cycles, located in Portsmouth. Mitch Dall, Wiggle's founder took an interest in the shop and bought the property in 1995, under the condition that it would continue to operate as a bike retailer for a period of five years. Butler Cycles moved to Hayling Avenue and changed its name to “Bikes @ Butlers”, to highlight its interest in on-line trading. Wiggle officially started trading on the 28th May 1999, with an initial investment of £2,000 by Mitch Dall and Harvey Jones. The company demonstrated rapid growth in its early years. In 2002, a premises in Jackson Close, Portsmouth was identified as the base to take the company to the next level. Between 2002 and 2009, Wiggle continued to experience strong progression. In 2009, Dall sold his 26 percent stake in the company to the ISIS-led buyout group (later named Livingbridge). ISIS also owns Fisher Outdoor Leisure, a UK wholesaler of bicycle parts. Humphrey Cobbold became chief executive of the company in 2009, and Andrew Bond, former chief executive of Asda, joined the board. Annual sales revenue had reached £55 million. By 2011, annual revenue was £86 million and ISIS considered taking the company public in an initial public offering, with the company's overall value estimated at £200m, and pre-tax profits having risen from £7.1m to £10.2m in the year to January 2011, following a 123 percent increase in international sales. The expansion of Wiggle continued – a new London office for IT and Wiggle’s own brands was set up in the Borough Market area of London in early 2011 and two new warehouses were acquired. In December 2011, the company was sold to Bridgepoint Capital for £180m. Bridgepoint specialises in investing in middle market businesses, and Wiggle were able to launch 11 new websites for overseas consumers in 2012. In September 2013, Stefan Barden joined Wiggle as CEO, formerly the CEO of Northern Foods, Heinz UK & Ireland and Brakes Uk & Ireland. Since Barden's appointment, Wiggle has continued to expand at a rapid pace, in multiple business areas. In June 2014, the main office premises moved from Harbourgate Business Park, to a modern office facility at Lakeside 1000, also in Portsmouth. In March 2015, the company appointed Brian McBride as Chairman. In the summer of 2015, Wiggle moved its main warehouse premises to 'Citadel' – a super-warehouse in Wolverhampton, with 323,000 square feet of storage. Although Wiggle had open several workshop concessions in Homebase stores, it closed them all in October 2015. Wiggle currently sells over 50,000 SKUs and has more than 700 third-party brands, as well as own-brand labels such as dhb, Lifeline, Verenti and Eastway.
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