Ari Seth Herstand (born June 1, 1985) is an American musician, songwriter, author, actor, blogger based in Los Angeles, California (previously Minneapolis, Minnesota). He is the CEO and founder of the music business education and artist advocacy company, Ari's Take. He is known on television for his roles in Transparent, Aquarius, Mad Men, 2 Broke Girls, Touch, The Fosters, and Sam & Cat. He is the author of How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Liveright)