@prefix ns0: .
@prefix dbpedia: .
ns0:keyPerson dbpedia:Marketing .
@prefix dbpedia-owl: .
dbpedia-owl:keyPerson dbpedia:Marketing .
@prefix dbpprop: .
dbpprop:keyPeople dbpedia:Marketing .
@prefix rdf: .
@prefix opencyc: .
dbpedia:Marketing rdf:type opencyc:Mx4rHIBS0h_TEdaAAABQ2rksLw ,
opencyc:Mx4rzw1ZKqTuQdiLqrjLEubYWg .
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dbpedia:Marketing owl:sameAs ,
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@prefix ns8: .
dbpedia:Marketing foaf:page ns8:Marketing ;
dbpprop:reference .
@prefix rdfs: .
dbpedia:Marketing rdfs:label "Markedsf\u00F8ring"@no ,
"Marketing"@ro ,
"Marketing"@fr ,
"Marketing"@es ,
"Marketing"@cs ,
"Marketing"@nl ,
"Marketing"@it ,
"Pazarlama"@tr ,
"Marketing"@hu ,
"Marketing"@de ,
"Marketing"@en ,
"\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0"@ja ,
"M\u00E0rqueting"@ca ,
"Markkinointi"@fi ,
"\u041C\u0430\u0440\u043A\u0435\u0442\u0438\u043D\u0433"@ru ,
"\u041C\u0430\u0440\u043A\u0435\u0442\u0438\u043D\u0433"@uk ,
"\u5E02\u573A\u8425\u9500"@zh ,
"Marketing"@pt ,
"Marknadsf\u00F6ring"@sv ,
"Marketing"@pl ;
dbpprop:abstract "El t\u00E9rmino marketing es un anglicismo que tiene diversas definiciones. Seg\u00FAn Philip Kotler (considerado por algunos padre del marketing) es \u00ABel proceso social y administrativo por el cual los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios\u00BB. Sin embargo, hay otras definiciones; como la que afirma que el marketing es el arte o ciencia de satisfacer las necesidades de los clientes y obtener ganancias al mismo tiempo. En espa\u00F1ol, marketing suele traducirse como mercadotecnia o mercadeo. Por otra parte, la palabra ' est\u00E1 reconocida por el DRAE; aunque se admite el uso del anglicismo, la RAE recomienda usar con preferencia la voz espa\u00F1ola mercadotecnia. El marketing involucra estrategias de mercado, de ventas, estudio de mercado, posicionamiento de mercado, etc. Frecuentemente se confunde este t\u00E9rmino con el de publicidad, siendo \u00E9sta \u00FAltima s\u00F3lo una herramienta de la mercadotecnia."@es ,
"Il marketing (termine anglosassone, spesso abbrieviato con mktg e solo erroneamente con mkt, che invece sta per mercato) \u00E8 un ramo della scienza economica che si occupa dello studio descrittivo del mercato e dell'analisi dell'interazione del mercato, degli utilizzatori con l'impresa. Il termine prende origine dall'inglese market, cui viene aggiunta la desinenza del gerundio per indicare la partecipazione attiva, cio\u00E8 l'azione sul mercato stesso. Marketing significa letteralmente \"piazzare sul mercato\" e comprende quindi tutte le azioni aziendali riferibili al mercato destinate al piazzamento di prodotti, considerando come finalit\u00E0 il maggiore profitto e come causalit\u00E0 la possibilit\u00E0 di avere prodotti capaci di realizzare tale operazione."@it ,
"Amerikan Pazarlama Derne\u011Fi'nce 1984 y\u0131l\u0131ndaki toplant\u0131s\u0131nda yap\u0131lan tan\u0131m\u0131 \u015F\u00F6yledir: \"Pazarlama, ki\u015Fisel ve \u00F6rg\u00FCtsel ama\u00E7lara ula\u015Fmay\u0131 sa\u011Flayabilecek m\u00FCbadeleleri ger\u00E7ekle\u015Ftirmek \u00FCzere mallar\u0131n, hizmetlerin ve fikirlerin geli\u015Ftirilmesi, fiyatland\u0131r\u0131lmas\u0131, tutundurulmas\u0131 ve da\u011F\u0131t\u0131lmas\u0131na ili\u015Fkin planlama ve uygulama s\u00FCrecidir. \" Mallar\u0131n \u00FCretim yerlerinden sat\u0131\u015F yerlerine hareketini sa\u011Flayan faaliyetler pazarlama i\u00E7inde d\u00FC\u015F\u00FCn\u00FCl\u00FCr. \u00DCretim ve pazarlama faaliyetlerini birlikte y\u00FCr\u00FCten bir i\u015Fletmede bu faaliyetler \u015F\u00F6yle s\u0131ralan\u0131r; Belirli mallar i\u00E7in potansiyel pazar\u0131 belirlemek. \t \u0130\u015Fletmenin \u00FCretim kapasitesinin verimli bi\u00E7imde kullan\u0131lmas\u0131n\u0131 sa\u011Flayacak talebi yaratmak. Elveri\u015Fli bir da\u011F\u0131t\u0131m sistemi kurup uygulamak. Yukar\u0131daki tan\u0131mlar\u0131n sonucunda ula\u015F\u0131lanlar ise; Pazarlama be\u015Feri faaliyetleri kapsar. \u0130htiya\u00E7lar\u0131n ve isteklerin doyurulmas\u0131na y\u00F6neliktir. De\u011Fi\u015Fim yoluyla bu faaliyet amac\u0131na ula\u015F\u0131r. Pazarlama, toplumun ve bireyin sosyo-psikolojik yap\u0131lar\u0131n\u0131 ilgili bilim dallar\u0131ndan yararlanarak inceleyen ve onlar\u0131n ger\u00E7ek tutum ve davran\u0131\u015Flar\u0131n\u0131 \u00F6\u011Frenmeye \u00E7al\u0131\u015Fan, mal ve hizmetlerin t\u00FCketicilere ula\u015Ft\u0131r\u0131lmas\u0131nda kullan\u0131lan y\u00F6ntemlerden de yararlanarak t\u00FCketicilerin istek ve ihtiya\u00E7lar\u0131na uygun pazarlama uygulamalar\u0131n\u0131n bulunmas\u0131n\u0131 sa\u011Flayan bir faaliyettir. Ayr\u0131ca pazarlama, yerel, b\u00F6lgesel ve ulusal pazarlar\u0131n birbirine ba\u011Flanmas\u0131nda rol oynayan fakt\u00F6rlere ilgi g\u00F6sterir... Pazarlama kavram\u0131n\u0131n temelini de\u011Fi\u015Fim s\u00FCreci (prosesi) te\u015Fkil etmektedir. S\u00F6zl\u00FCk tan\u0131m\u0131 olarak, pazarlama \" iki veya daha fazla taraf aras\u0131nda ger\u00E7ekle\u015Fen bir de\u011Fi\u015Fim/m\u00FCbadele s\u00FCrecidir\" \u015Feklinde tan\u0131mlanmaktad\u0131r. Pazarlama a\u015Fa\u011F\u0131daki \u015Fekilde g\u00F6r\u00FCld\u00FC\u011F\u00FC gibi \u00FCreticilerle t\u00FCketiciler aras\u0131nda yer alan bir ara-y\u00FCzey fonksiyonu olarak de\u011Ferlendirilebilir. Bir ara-y\u00FCzey fonksiyonu olarak pazarlama faaliyetlerinin amac\u0131 t\u00FCketici ihtiya\u00E7 ve isteklerine uygun mal ve hizmetlerin, arzu edilen zaman ve mekanda uygun bir fiyatla t\u00FCketiciye ula\u015Ft\u0131r\u0131lmas\u0131d\u0131r. Ancak, pazarlama ba\u011Flam\u0131nda, de\u011Fi\u015Fim olay\u0131n\u0131n ger\u00E7ekle\u015Febilmesi i\u00E7in belirli \u015Fartlar\u0131n mevcut olmas\u0131 gerekmektedir. Buna g\u00F6re, pazarlama ba\u011Flam\u0131nda bir de\u011Fi\u015Fimden bahsedebilmek i\u00E7in, belirli bir \u00F6deme g\u00FCc\u00FCne sahip ki\u015Filerin, kendi h\u00FCr iradeleri ile bir fayda beklentisi i\u00E7inde (pazarda) di\u011Fer ki\u015Filerle mal veya hizmet m\u00FCbadelesine girmesi gerekmektedir. Bask\u0131 alt\u0131nda ger\u00E7ekle\u015Fen veya taraflardan birinin kar\u015F\u0131 tarafa \u00F6nerebilece\u011Fi bir de\u011Fer ifade eden bir \u015Feye sahip olmamas\u0131 durumunda de\u011Fi\u015Fim s\u00FCrecinden bahsetmek m\u00FCmk\u00FCn olmayacakt\u0131r. Pazarlama Karmas\u0131(Bile\u015Fenleri) Pazarlama faaliyetlerinin y\u00FCr\u00FCt\u00FClmesi esnas\u0131nda bir pazarlama y\u00F6neticisinin \u00FCzerinde karar vermek zorunda oldu\u011Fu temel de\u011Fi\u015Fkenlere pazarlama bile\u015Fenleri veya pazarlama karmas\u0131 ad\u0131 verilmektedir. Pazarlama karmas\u0131 \u00FCr\u00FCnler i\u00E7in d\u00F6rt tanedir: mamul, fiyat, tutundurma ve da\u011F\u0131t\u0131m. Ancak hizmetlerin pazarlanmas\u0131nda ise bu d\u00F6rt pazarlama bile\u015Feni yetersiz kald\u0131\u011F\u0131ndan \u00FC\u00E7 tane daha ilave edilerek 7\u2019ye \u00E7\u0131kar\u0131larak geni\u015Fletilmi\u015F pazarlama karmas\u0131 (s\u00FCre\u00E7ler,insanlar,fiziksel kan\u0131t) ismi verilmektedir."@tr ,
"\u041C\u0430\u0301\u0440\u043A\u0435\u0301\u0442\u0438\u043D\u0433 \u2014 \u0446\u0435 \u0434\u0456\u044F\u043B\u044C\u043D\u0456\u0441\u0442\u044C, \u0441\u043F\u0440\u044F\u043C\u043E\u0432\u0430\u043D\u0430 \u043D\u0430 \u0441\u0442\u0432\u043E\u0440\u0435\u043D\u043D\u044F \u043F\u043E\u043F\u0438\u0442\u0443 \u0442\u0430 \u0434\u043E\u0441\u044F\u0433\u043D\u0435\u043D\u043D\u044F \u0446\u0456\u043B\u0435\u0439 \u043F\u0456\u0434\u043F\u0440\u0438\u0454\u043C\u0441\u0442\u0432\u0430 \u0447\u0435\u0440\u0435\u0437 \u043C\u0430\u043A\u0441\u0438\u043C\u0430\u043B\u044C\u043D\u0435 \u0437\u0430\u0434\u043E\u0432\u043E\u043B\u0435\u043D\u043D\u044F \u043F\u043E\u0442\u0440\u0435\u0431 \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0456\u0432."@uk ,
"Marknadsf\u00F6ring \u00E4r ett brett begrepp som behandlar de s\u00E4tt ett f\u00F6retag eller en organisation upptr\u00E4der p\u00E5 en marknad. Begreppet behandlar bland annat vilka m\u00E5lgrupper f\u00F6retaget ska rikta sig p\u00E5, hur de ska g\u00F6ra f\u00F6r att rikta sig mot n\u00E4mnda m\u00E5lgrupper, hur de ska positionera sina produkter etc. Inom marknadsf\u00F6ring ing\u00E5r ocks\u00E5 de tekniker f\u00F6retag kan anv\u00E4nda f\u00F6r att reda ut vilken m\u00E5lgrupp de ska rikta en viss produkt till. N\u00E5gra viktiga begrepp inom marknadsf\u00F6ring \u00E4r marknadsmix, de fyra p:na, makromarknad, mikromarknad med flera. En metod som anv\u00E4nds vid marknadsf\u00F6ring \u00E4r omv\u00E4rldsanalys, d\u00E4r en modell ben\u00E4mns som MIO-modellen. De fyra p:na har nu ut\u00F6kats till 5. Man har t\u00E4nkt p\u00E5 att personal p\u00E5 plats \u00E4r lika viktigt som sj\u00E4lva produkten. Marknadsf\u00F6ring studeras inom f\u00F6retagsekonomi. Man kan marknadsf\u00F6ra sig p\u00E5 olika s\u00E4tt men det vanligaste \u00E4r att man annonserar i tidning, tv, utskick av reklamblad. Det allra viktigaste \u00E4r att man t\u00E4nker p\u00E5 att n\u00E5 ut till sin egen kundgrupp. S\u00E5 har man en produkt som riktar sig till ungdomar kanske man inte ska visa reklamen p\u00E5 barntv."@sv ,
"Marketing \u00E9 a parte do processo de produ\u00E7\u00E3o e de troca que est\u00E1 relacionado com o fluxo de bens e servi\u00E7os do produtor ao consumidor. \u00C9 popularmente definida como a distribui\u00E7\u00E3o e venda de mercadorias. Marketing inclui as atividades de todos aqueles que se dedicam \u00E0 transfer\u00EAncia de mercadorias desde o produtor at\u00E9 ao consumidor Marketing tem muitas defini\u00E7\u00F5es t\u00E9cnicas e at\u00E9 tentativas de tradu\u00E7\u00E3o para o portugu\u00EAs como \"Mercadologia\" (RICHERS, 1986) ou \"Merc\u00E2ncia\" (GRACIOSO, 1971). Seguem algumas consideradas mais significativas. Idiomaticamente, no uso di\u00E1rio, significa: \"comercializa\u00E7\u00E3o\", mas tamb\u00E9m realiza\u00E7\u00E3o. Engloba todo o conjunto de atividades de planejamento, concep\u00E7\u00E3o e concretiza\u00E7\u00E3o, que visam a satisfa\u00E7\u00E3o das necessidades dos clientes, presentes e futuras, atrav\u00E9s de produtos/servi\u00E7os existentes ou novos. O Marketing identifica a necessidade e cria a oportunidade. Abaixo algumas defini\u00E7\u00F5es citadas na literatura mundial: Marketing \u00E9 uma fun\u00E7\u00E3o organizacional e um conjunto de processos que envolvem a cria\u00E7\u00E3o, a comunica\u00E7\u00E3o e a entrega de valor para os clientes, bem como a administra\u00E7\u00E3o do relacionamento com eles, de modo que beneficie a organiza\u00E7\u00E3o e seu p\u00FAblico interessado. (AMA - American Marketing Association - Nova defini\u00E7\u00E3o de 2005). Marketing \u00E9 um processo social por meio do qual pessoas e grupos de pessoas obt\u00EAm aquilo de que necessitam e o que desejam com a cria\u00E7\u00E3o, oferta e livre negocia\u00E7\u00E3o de produtos e servi\u00E7os de valor com outros (KOTLER e KELLER, 2006). Marketing \u00E9 a entrega de satisfa\u00E7\u00E3o para o cliente em forma de benef\u00EDcio (KOTLER e ARMSTRONG, 1999). Marketing s\u00E3o as atividades sistem\u00E1ticas de uma organiza\u00E7\u00E3o humana voltadas \u00E0 busca e realiza\u00E7\u00E3o de trocas para com o seu meio ambiente, visando benef\u00EDcios espec\u00EDficos (RICHERS, 1986). Marketing \u00E9 o conjunto de opera\u00E7\u00F5es que envolvem a vida do produto, desde a planifica\u00E7\u00E3o de sua produ\u00E7\u00E3o at\u00E9 o momento em que \u00E9 adquirido pelo consumidor (Dicion\u00E1rio Michaelis). Marketing \u00E9 o conjunto de estrat\u00E9gias e a\u00E7\u00F5es que prov\u00EAem o desenvolvimento, o lan\u00E7amento e a sustenta\u00E7\u00E3o de um produto ou servi\u00E7o no mercado consumidor (Dicion\u00E1rio Novo Aur\u00E9lio). Marketing conjunto de opera\u00E7\u00F5es executadas por uma empresa envolvendo a venda de um produto, desde a planifica\u00E7\u00E3o de sua produ\u00E7\u00E3o at\u00E9 o momento que \u00E9 adquirido pelo consumidor (Dicion\u00E1rio Melhoramentos). Marketing se observada de forma pragm\u00E1tica, a palavra assume sua tradu\u00E7\u00E3o literal: Mercado. Pode-se, ent\u00E3o, afirmar que Marketing \u00E9 o estudo do mercado. \u00C9 uma ferramenta administrativa que possibilita a observa\u00E7\u00E3o de tend\u00EAncias e a cria\u00E7\u00E3o de novas oportunidades de consumo visando a satisfa\u00E7\u00E3o do cliente e respondendo aos objetivos financeiros e mercadol\u00F3gicos das empresas de produ\u00E7\u00E3o ou presta\u00E7\u00E3o de servi\u00E7os (FRAGA, Robson, 2006). Marketing \u00E9 despertar nos consumidores suas necessidades reprimidas e demonstrar como supri-las atrav\u00E9s de produtos e/ou servi\u00E7os. (N\u00D3BREGA, Moacir, 2008). O conceito contempor\u00E2neo de Marketing engloba a constru\u00E7\u00E3o de um satisfat\u00F3rio relacionamento a longo prazo do tipo ganha-ganha no qual indiv\u00EDduos e grupos obt\u00EAm aquilo que desejam e necessitam. O marketing se originou para atender as necessidades de mercado, mas n\u00E3o est\u00E1 limitado aos bens de consumo. \u00C9 tamb\u00E9m amplamente usado para \"vender\" id\u00E9ias e programas sociais. T\u00E9cnicas de marketing s\u00E3o aplicadas em todos os sistemas pol\u00EDticos e em muitos aspectos da vida."@pt ,
"Le marketing (appel\u00E9 aussi par le n\u00E9ologisme mercatique) est une discipline du management qui cherche \u00E0 d\u00E9terminer les offres de biens, de services ou d'id\u00E9es en fonction des attitudes et de la motivation des consommateurs, du public ou de la soci\u00E9t\u00E9 en g\u00E9n\u00E9ral, qui favorisent leur commercialisation (ou leur diffusion pour des activit\u00E9s non lucratives). Il comporte un ensemble de m\u00E9thodes et de moyens dont dispose une organisation pour s'adapter aux publics auxquels elle s'int\u00E9resse, leur offrir des satisfactions si possible r\u00E9p\u00E9titives et durables. Il suscite donc par son aspect cr\u00E9atif des innovations sources de croissance d'activit\u00E9. Apr\u00E8s avoir, en principe, r\u00E9alis\u00E9 des \u00E9tudes de march\u00E9, il est d'usage de segmenter par types de client\u00E8les l'approche marketing, au niveau op\u00E9rationnel dans le cadre de la strat\u00E9gie marketing, et d'appliquer \u00E0 chaque segment la \"r\u00E8gle des 4 P\" (voir marketing-mix, d'autres r\u00E9partitions sont possibles) : Product / produit : ou la mod\u00E9lisation de l'offre, service ou id\u00E9e afin qu'il r\u00E9ponde aux attitudes et motivations d'un ou de publics. Promotion / Publicit\u00E9 : ou les m\u00E9thodes pour rendre publics l'existence, l'int\u00E9r\u00EAt et la disponibilit\u00E9 de l'offre. Price / Prix : ou les conditions d'obtention (leurs niveaux par rapport aux autres offres). Place / distribution : ou les mod\u00E8les, moyens et infrastructures de mise \u00E0 disposition de l'offre."@fr ,
"Markedsf\u00F8ring er bedriftstiltak som tar sikte p\u00E5 \u00E5 skape en opplevd forskjell mellom egne tilbud og konkurrerende bedrifters tilbud, p\u00E5 en m\u00E5te som skaper verdi for kundene. Markedsf\u00F8ring er b\u00E5de en akademisk fagdisiplin innen de \u00F8konomisk-administrative fag, og en linjefunksjon i bedrifter og organisasjoner. Markedsf\u00F8ring handler om \u00E5 forst\u00E5 kundenes behov, for s\u00E5 \u00E5 tilby produkter og tjenester som m\u00F8ter behovene p\u00E5 en m\u00E5te som atskiller seg fra konkurrerende tilbud. I praksis vil markedsf\u00F8rere velge ut en eller flere kundegrupper (m\u00E5lgrupper), posisjonere bedriftens produkter eller tjenester mot m\u00E5lgruppen, og bruke prissetting, kommunikasjon og atferd til \u00E5 skape assosiasjoner som gir bedriften en verdifull plass i kundenes bevissthet. Utvalget av m\u00E5lgrupper (segmentering) avhenger av hvilke grupper produktene eller tjenestene kan passe for, m\u00E5lgruppens st\u00F8rrelse og markedspotensial, graden av eksisterende konkurranse om \u00E5 dekke m\u00E5lgruppens behov, og egen bedrifts evne til \u00E5 tilpasse distribusjon og kommunikasjon til gruppen man satser p\u00E5. American Marketing Association definerer markedsf\u00F8ring som en funksjon i organisasjonen, og et sett med prosesser for \u00E5 skape, utvikle, kommunisere og gi kundene verdi, samtidig som de videreutvikler kunderelasjonen til fordel for organisasjonen og dens interessenter. Med stadig mer tilfredsstilte kundebehov, og \u00F8kt vekt p\u00E5 tjenesteyting og kundeservice som del av alle produktvalg, beveger markedsf\u00F8ring seg fra et tradisjonelt fokus p\u00E5 produktene, til et st\u00F8rre fokus p\u00E5 kundene og deres behov. Markedsf\u00F8ring er et tverrdisiplinert fag, som bygger p\u00E5 elementer fra \u00F8konomi, psykologi, sosiologi og kultur- og kommunikasjonsfag. I dag er det mulig \u00E5 studere markedsf\u00F8ring fra videreg\u00E5ende skole til doktorgrad. I Norge er Handelsh\u00F8yskolen BI trolig den skolen som utdanner flest markedsf\u00F8rere, og eneste som tilbyr det fem\u00E5rige studiet sivilmarkedsf\u00F8rer. Doktorgrad i markedsf\u00F8ring kan oppn\u00E5s b\u00E5de ved Norges Handelsh\u00F8yskole og Handelsh\u00F8yskolen BI."@no ,
"\u041C\u0430\u0301\u0440\u043A\u0435\u0301\u0442\u0438\u043D\u0433 (\u043E\u0442 \u0430\u043D\u0433\u043B. marketing\u00A0\u2014 \u043F\u0440\u043E\u0434\u0430\u0436\u0430, \u0442\u043E\u0440\u0433\u043E\u0432\u043B\u044F \u043D\u0430 \u0440\u044B\u043D\u043A\u0435)\u00A0\u2014 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u0435 \u0441\u043E\u0437\u0434\u0430\u043D\u0438\u0435\u043C \u0442\u043E\u0432\u0430\u0440\u043E\u0432 \u0438 \u0443\u0441\u043B\u0443\u0433 \u0438 \u043C\u0435\u0445\u0430\u043D\u0438\u0437\u043C\u0430\u043C\u0438 \u0438\u0445 \u0440\u0435\u0430\u043B\u0438\u0437\u0430\u0446\u0438\u0438 \u043A\u0430\u043A \u0435\u0434\u0438\u043D\u044B\u043C \u043A\u043E\u043C\u043F\u043B\u0435\u043A\u0441\u043D\u044B\u043C \u043F\u0440\u043E\u0446\u0435\u0441\u0441\u043E\u043C."@ru ,
"Marketing je jednou z discipl\u00EDn, kter\u00FDmi se podnik zab\u00FDv\u00E1. \u00DAkolem marketingu je uspokojen\u00ED z\u00E1jmu kupuj\u00EDc\u00EDch (z\u00E1kazn\u00EDk\u016F) a prod\u00E1vaj\u00EDc\u00EDch na trhu (prost\u0159ednictv\u00EDm sm\u011Bny) rentabiln\u00EDm zp\u016Fsobem. N\u00E1zev poch\u00E1z\u00ED z anglick\u00E9ho slova market neboli trh a koncovky -ing, kter\u00E1 v angli\u010Dtin\u011B zpravidla vyjad\u0159uje d\u011Bj, pohyb, akci."@cs ,
"\u5E02\u573A\u8425\u9500\uFF08Marketing\uFF09\u53C8\u79F0\u4E3A \u5E02\u5834\u5B78\u3001\u5E02\u573A\u884C\u9500\u6216\u884C\u92B7\u5B78\u3002\u7B80\u79F0\u201C\u8425\u9500\u201D\uFF1B\u6307\u4E2A\u4EBA\u6216\u7FA4\u4F53\u901A\u8FC7\u521B\u9020\u5E76\u540C\u4ED6\u4EBA\u4EA4\u6362\u4EA7\u54C1\u548C\u4EF7\u503C\uFF0C\u4EE5\u6EE1\u8DB3\u9700\u6C42\u4E0E\u6B32\u671B\u7684\u4E00\u79CD\u793E\u4F1A\u548C\u7BA1\u7406\u8FC7\u7A0B\u3002"@zh ,
"Markkinointi on vaihdantaan perustuva yritystoiminnan n\u00E4k\u00F6kulma. Markkinoinnin tarkoitus on luoda arvoa asiakkaalle ja voittoa yritykselle. Tyypillisesti markkinointi on pitk\u00E4j\u00E4nnitteist\u00E4 ja hidasta toimintaa jonka tulokset n\u00E4kyv\u00E4t vasta pitk\u00E4n ajan kuluttua. Markkinointi tarkoittaa paljon enemm\u00E4n kuin pelk\u00E4st\u00E4\u00E4n mainontaa ja myynti\u00E4. Operatiivinen markkinointi t\u00E4ht\u00E4\u00E4 yleens\u00E4 uusien asiakkaiden hankintaan tai nykyisten asiakkaiden tyytyv\u00E4isyyden parantamiseen ja aktivoimiseen. Suomessa 1960-luvulla markkinoinnin opetuksessa siit\u00E4 k\u00E4ytettiin nimityst\u00E4 liiketaloustiede 2. Tunnetun alan tietokirjailijan Philip Kotlerin m\u00E4\u00E4ritelm\u00E4n mukaan \"markkinointi on sosiaalinen prosessi, jonka kautta yksil\u00F6t ja ryhm\u00E4t tyydytt\u00E4v\u00E4t tarpeitaan ja halujaan vaihtamalla tuotteita ja luomalla arvoa muiden kanssa\"."@fi ,
"Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Operations(or Production). Other services and management activities such as Human Resources, Accounting, Law and Legal aspects can be \"bought in\" or \"contracted out\". Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. The Chartered Institute of Marketing defines marketing as \"The management process responsible for identifying, anticipating and satisfying customer requirements profitably. \" Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."@en ,
"\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\uFF08marketing\uFF09\u3068\u306F\u3001\u4F01\u696D\u3084\u975E\u55B6\u5229\u7D44\u7E54\u304C\u884C\u3046\u3042\u3089\u3086\u308B\u6D3B\u52D5\u306E\u3046\u3061\u3001\u300C\u9867\u5BA2\u304C\u771F\u306B\u6C42\u3081\u308B\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u3092\u4F5C\u308A\u3001\u305D\u306E\u60C5\u5831\u3092\u5C4A\u3051\u3001\u9867\u5BA2\u304C\u305D\u306E\u5546\u54C1\u3092\u52B9\u679C\u7684\u306B\u5F97\u3089\u308C\u308B\u3088\u3046\u306B\u3059\u308B\u6D3B\u52D5\u300D\u306E\u5168\u3066\u3092\u8868\u3059\u6982\u5FF5\u3067\u3042\u308B\u3002 \u4E00\u822C\u7684\u306A\u4F01\u696D\u6D3B\u52D5\u306E\u3046\u3061\u3001\u5546\u54C1\u30FB\u30B5\u30FC\u30D3\u30B9\u305D\u306E\u3082\u306E\u306E\u4F01\u753B\u30FB\u958B\u767A\u30FB\u8A2D\u8A08\u3084\u30D6\u30E9\u30F3\u30C7\u30A3\u30F3\u30B0\u304B\u3089\u3001\u5E02\u5834\u8ABF\u67FB\u30FB\u5206\u6790\u3001\u4FA1\u683C\u8A2D\u5B9A\u3001\u5E83\u544A\u30FB\u5BA3\u4F1D\u30FB\u5E83\u5831\u3001\u8CA9\u58F2\u4FC3\u9032\u3001\u6D41\u901A\u3001\u30DE\u30FC\u30C1\u30E3\u30F3\u30C0\u30A4\u30B8\u30F3\u30B0\u3001\u5E97\u8217\u30FB\u65BD\u8A2D\u306E\u8A2D\u8A08\u30FB\u8A2D\u7F6E\u3001\uFF08\u3044\u308F\u3086\u308B\uFF09\u55B6\u696D\u3001\u96C6\u5BA2\u3001\u63A5\u5BA2\u3001\u9867\u5BA2\u306E\u60C5\u5831\u7BA1\u7406\u7B49\u306B\u81F3\u308B\u5E83\u3044\u7BC4\u56F2\u306B\u304A\u3044\u3066\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u30DF\u30C3\u30AF\u30B9\u306E4P\u30844C\u306E\u6D3B\u52D5\u304C\u884C\u308F\u308C\u3066\u3044\u308B\u3002 \u4F01\u696D\u6D3B\u52D5\u306E\u3046\u3061\u3001\u5BFE\u9867\u5BA2\u8996\u70B9\u3067\u306E\u6D3B\u52D5\u304C\u884C\u308F\u308C\u306A\u3044\u88FD\u9020\u30E9\u30A4\u30F3\u3001\u7814\u7A76\u3001\u7D4C\u7406\u3001\u4EBA\u4E8B\u306A\u3069\u306E\u90E8\u9580\u306F\u3001\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u6D3B\u52D5\u3068\u306F\u3084\u3084\u9060\u3044\u4F4D\u7F6E\u3065\u3051\u306B\u306A\u308B\u3002 \u4E00\u822C\u7684\u306B\u30D3\u30B8\u30CD\u30B9\u306E\u73FE\u5834\u3084\u30DE\u30B9\u30E1\u30C7\u30A3\u30A2\u306B\u304A\u3044\u3066\u306F\u3001\u5E83\u544A\u30FB\u5BA3\u4F1D\u3001\u96C6\u5BA2\u3084\u8CA9\u4FC3\u6D3B\u52D5\u306E\u307F\u3092\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3068\u6349\u3048\u308B\u50BE\u5411\u304C\u5F37\u3044\u304C\u3001\u3053\u308C\u306F\u672C\u6765\u306E\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u610F\u5473\u304B\u3089\u3059\u308C\u3070\u8AA4\u89E3\u3067\u3042\u308B\u3002 \u3053\u306E\u8AA4\u89E3\u306F\u3001\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3068\u3044\u3046\u8A00\u8449\u30FB\u6982\u5FF5\u306E\u666E\u53CA\u904E\u7A0B\u306B\u304A\u3044\u3066\u3001\u4F01\u696D\u306E\u5BA3\u4F1D\u62C5\u5F53\u90E8\u9580\u306A\u3069\u304C\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u90E8\u306A\u3069\u3068\u540D\u4E57\u308B\u3053\u3068\u304C\u591A\u304B\u3063\u305F\u305F\u3081\u3001\u305D\u306E\u90E8\u9580\u306E\u62C5\u5F53\u696D\u52D9\u304C\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u5168\u4F53\u3092\u6307\u3057\u3066\u3044\u308B\u3068\u8AA4\u3063\u3066\u6349\u3048\u3089\u308C\u305F\u3068\u8003\u3048\u3089\u308C\u308B\u3002 \u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u5B9A\u7FA9\u306F\u69D8\u3005\u306B\u5909\u9077\u3057\u3066\u304D\u3066\u3044\u308B\u304C\u3001\u5546\u54C1\u307E\u305F\u306F\u30B5\u30FC\u30D3\u30B9\u3092\u8CFC\u5165\u3059\u308B\u30DD\u30C6\u30F3\u30B7\u30E3\u30EB\u306E\u3042\u308B\u9867\u5BA2\u5019\u88DC\u306B\u5BFE\u3057\u3066\u60C5\u5831\u63D0\u4F9B\uFF08\u60C5\u5831\u53CE\u96C6\uFF09\u306A\u3069\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u30FB\u30B3\u30DF\u30E5\u30CB\u30B1\u30FC\u30B7\u30E7\u30F3\u6D3B\u52D5\u3067\u76F8\u4E92\u5B66\u7FD2\u72B6\u614B\u3092\u5F62\u6210\u3057\u3066\u8CFC\u8CB7\u306B\u81F3\u3089\u3057\u3081\u3001\u3055\u3089\u306A\u308B\u30B3\u30DF\u30E5\u30CB\u30B1\u30FC\u30B7\u30E7\u30F3\u306E\u30B9\u30C6\u30C3\u30D7\u30A2\u30C3\u30D7\u306B\u3066\u56FA\u5B9A\u9867\u5BA2\u5316\u3057\u3066\u9867\u5BA2\u4FA1\u5024\u3092\u9AD8\u3081\u3001\u518D\u8CFC\u5165\u3084\u9867\u5BA2\u9023\u9396\u3092\u4FC3\u9032\u3059\u308B\u3001\u306A\u3069\u306E\u4F01\u696D\u6D3B\u52D5\u306E\u62E1\u5927\u518D\u751F\u7523\uFF08\u3042\u308B\u3044\u306F\u7DAD\u6301\uFF09\u3092\u56F3\u308B\u305F\u3081\u306E\u4E00\u9023\u306E\u884C\u70BA\u3067\u3042\u308A\u3001\u5FC3\u7406\u5B66\u3001\u6570\u5B66\u3001\u793E\u4F1A\u5B66\u3001\u7D4C\u6E08\u5B66\u3001\u305D\u3057\u3066\u6587\u5B66\u30FB\u82B8\u8853\u7B49\u69D8\u3005\u306A\u77E5\u8B58\u306E\u4E0A\u304B\u3089\u6210\u308A\u7ACB\u3064\u9AD8\u5EA6\u306A\u30B9\u30AD\u30EB\u3067\u3042\u308B\u3002"@ja ,
"El terme m\u00E0rqueting \u00E9s un anglicisme que t\u00E9 diverses definicions. Segons Philip Kotler (considerat per alguns pare del m\u00E0rqueting \u00E9s el proc\u00E9s social i administratiu pel qual els grups i individus satisfan les seves necessitats al crear i intercanviar b\u00E9ns i serveis. Tanmateix, hi ha altres definicions; com la que afirma que el m\u00E0rqueting \u00E9s l'art o ci\u00E8ncia de satisfer les necessitats dels clients i obtenir guanys al mateix temps. El m\u00E0rqueting, en definitiva, \u00E9s un proc\u00E9s de planificaci\u00F3 del producte, preu, distribuci\u00F3 i promoci\u00F3 de b\u00E9ns, serveis o idees, i l'execuci\u00F3 i control d'aquesta planificaci\u00F3 perqu\u00E8 l'intercanvi sigui satisfactori tant per al consumidor com per l'empresa o organitzaci\u00F3. Cerca la satisfacci\u00F3 del consumidor combinant les seg\u00FCents pol\u00EDtiques o instruments: producte, preu, distribuci\u00F3 i promoci\u00F3 . En catal\u00E0 tant \u00E9s correcte anomenar-lo m\u00E0rqueting com comercialitzaci\u00F3."@ca ,
"Marketing to: \u015Bwiadomo\u015B\u0107, \u017Ce klient i jego oczekiwania to najwa\u017Cniejszy element biznesu: je\u015Bli nie ma klient\u00F3w, przedsi\u0119biorstwo traci racj\u0119 bytu, wynikaj\u0105cy z tej \u015Bwiadomo\u015Bci proces identyfikowania i zaspokajania potrzeb klienta \u2013 przy r\u00F3wnoczesnym zapewnieniu zysku przedsi\u0119biorstwa i ci\u0105g\u0142o\u015Bci funkcjonowania, techniki wspomagaj\u0105ce ten proces: badania rynku, kszta\u0142towania produktu, oddzia\u0142ywania na rynek, ustalania ceny, sprzeda\u017Cy. Marketing to handel aktywny, wychodz\u0105cy naprzeciw potrzeb klienta, pr\u00F3buj\u0105cy odgadn\u0105\u0107 skryte potrzeby klienta, usi\u0142uj\u0105cy te potrzeby u\u015Bwiadamia\u0107 i pobudza\u0107 a nawet kreowa\u0107 \u2013 i zaspokaja\u0107 je. Marketing posiada wiele definicji naukowych. Jednak najpro\u015Bciej m\u00F3wi\u0105c marketing to dzia\u0142anie maj\u0105ce na celu wynajdowanie, pobudzanie i zaspokajanie potrzeb podmiot\u00F3w gospodarczych. Okre\u015Bleniem \"marketing\" nazywa si\u0119 te\u017C dziedzin\u0119 wiedzy analizuj\u0105c\u0105 wspomnian\u0105 dzia\u0142alno\u015B\u0107. W ramach marketingu mo\u017Cemy wyr\u00F3\u017Cni\u0107 wiele zagadnie\u0144, takich jak: odnajdowanie i ocenianie mo\u017Cliwo\u015Bci rynkowych, prowadz\u0105cych do zaspokojenia potrzeb okre\u015Blonych odbiorc\u00F3w (nabywc\u00F3w) oraz dok\u0142adne ustalenie tych potrzeb opracowywanie w oparciu o t\u0119 wiedz\u0119 produktu oraz strategii jego dystrybucji przygotowanie odpowiedniej strategii ceny i promocji reklama i informacja o produkcie, jak np. marketing wirusowy, product placement Dzia\u0142ania marketingowe dzielone s\u0105 na cztery podstawowe typy tzw. marketing mix. S\u0105 to: cena, produkt, dystrybucja i promocja. Wsp\u00F3\u0142cze\u015Bnie zdarza si\u0119, i\u017C specjali\u015Bci do spraw marketingu wyr\u00F3\u017Cniaj\u0105 kolejne elementy \u2013 ludzie (people), \u015Bwiadectwo materialne (physical evidence), zestaw \u2013 opakowanie (package), proces, przyzwolenie (permission), rekomendacj\u0119 (pass-along), pozycjonowanie (plasowanie), nag\u0142o\u015Bnienie (publicity), czynnik wyr\u00F3\u017Cniaj\u0105cy (fioletowa krowa \u2013 purple cow). Wed\u0142ug stratega marketingowego Jaya Abrahama, wyr\u00F3\u017Cnia si\u0119 trzy sposoby zwi\u0119kszania zyskowno\u015Bci firmy poprzez dzia\u0142ania marketingowe: Pozyska\u0107 nowych klient\u00F3w Sprawi\u0107, by klienci wi\u0119cej kupowali Sprawi\u0107, by klienci cz\u0119\u015Bciej kupowali Po\u0142\u0105czenie tych trzech dzia\u0142a\u0144 prowadzi\u0107 ma do wyk\u0142adniczego tempa rozwoju firmy. Rodzaje marketingu: marketing narracyjny marketing internetowy marketing mobilny marketing sportowy marketing partyzancki marketing polityczny marketing zapachowy marketing wirusowy marketing wielopoziomowy ambient marketing Marketing medialny (bezpo\u015Bredni) to sk\u0142adanie oferty za pomoc\u0105 medi\u00F3w, takich jak publikacje (np. wydruk wniosku), telefony, telesklepy (TV, radio), automaty, strony internetowe, listy lub katalogi produkt\u00F3w. Marketing medialny adresowany (listy, telefony do klient\u00F3w) wymaga listy adresowanych potencjalnych klient\u00F3w. Zasi\u0119g marketingu medialnego w ubezpieczeniach ro\u015Bnie do\u015B\u0107 szybko. Jak dotychczas jest on skuteczny na rozwini\u0119tych rynkach ubezpieczeniowych."@pl ,
"A marketing az egyik olyan gazdas\u00E1gi kifejez\u00E9s, amire nincs egys\u00E9ges defin\u00EDci\u00F3nk. Sz\u0171kebb \u00E9rtelemben a marketing egy olyan v\u00E1llalati tev\u00E9kenys\u00E9g, ami a vev\u0151k, vagy felhaszn\u00E1l\u00F3k ig\u00E9nyeinek kiel\u00E9g\u00EDt\u00E9se \u00E9rdek\u00E9ben elemzi a piacot, meghat\u00E1rozza az eladni k\u00EDv\u00E1nt term\u00E9keket \u00E9s szolg\u00E1ltat\u00E1sokat, megismerteti azokat a fogyaszt\u00F3kkal, kialak\u00EDtja az \u00E1rakat, megszervezi az \u00E9rt\u00E9kes\u00EDt\u00E9st \u00E9s befoly\u00E1solja a v\u00E1s\u00E1rl\u00F3kat. Bizonyos \u00E9rtelemben a fogyaszt\u00F3i ig\u00E9nyt is befoly\u00E1solja, \u00FAj term\u00E9kek bevezet\u00E9s\u00E9vel, azaz innov\u00E1ci\u00F3val. T\u00E1gabb \u00E9rtelemben a marketing a v\u00E1llalat eg\u00E9sz\u00E9re kiterjed\u0151 filoz\u00F3fia, szeml\u00E9letm\u00F3d, amelynek megval\u00F3s\u00EDt\u00E1sa a v\u00E1llalati fels\u0151 vezet\u00E9s feladata, oly m\u00F3don, hogy a v\u00E1llalati r\u00E9sztev\u00E9kenys\u00E9gek integr\u00E1ci\u00F3j\u00E1ban a marketing szempontok domin\u00E1ljanak. Probl\u00E9m\u00E1t okoz, hogy a marketing r\u00E1ford\u00EDt\u00E1sokat neh\u00E9z beruh\u00E1z\u00E1sk\u00E9nt megjelen\u00EDteni, hiszen megt\u00E9r\u00FCl\u00E9se nehezen - vagy egy\u00E1ltal\u00E1n nem - m\u00E9rhet\u0151. Kiterjesztett \u00E9rtelemben a marketing b\u00E1rmilyen gondolat, eszme, vagy szem\u00E9ly elad\u00E1s\u00E1t, megismer\u00E9s\u00E9t, n\u00E9pszer\u0171s\u00EDt\u00E9s\u00E9t szolg\u00E1lja. A marketing kiterjed teh\u00E1t olyan nem nyeres\u00E9gorient\u00E1lt ter\u00FCletekre is, mint p\u00E9ld\u00E1ul az oktat\u00E1s, a kult\u00FAra, a vall\u00E1s, vagy a politika. A marketing a t\u00E1rsadalomtudom\u00E1nyok kombin\u00E1ci\u00F3ja, mivel egyszerre fedi le a k\u00F6zgazdas\u00E1gtan, pszichol\u00F3gia, a szociol\u00F3gia, az antropol\u00F3gia, a vezet\u00E9studom\u00E1ny \u00E9s az alkalmazott matematika k\u00FCl\u00F6nb\u00F6z\u0151 ter\u00FCleteit A szervezet szempontj\u00E1b\u00F3l a legfontosabb, hogy a v\u00E1llalaton k\u00EDv\u00FCl es\u0151 piaci inform\u00E1ci\u00F3kat bels\u0151 er\u0151forr\u00E1ss\u00E1 igyekszik alak\u00EDtani. A piackutat\u00E1s, versenyt\u00E1rselemz\u00E9s \u00E9s a fogyaszt\u00F3i ig\u00E9nyek megismer\u00E9se r\u00E9v\u00E9n hat\u00E9konyabb\u00E1 \u00E9s nyeres\u00E9gess\u00E9 teszi a v\u00E1llalat tev\u00E9kenys\u00E9g\u00E9t."@hu ,
"Marketing is het proces van het cre\u00EBren en leveren van waarde. Traditioneel werd marketing gezien als het geheel van alle activiteiten die erop gericht zijn de ruil van producten of diensten te bevorderen. Deze op ruil gebaseerde omschrijving wordt in elk geval door de American Marketing Association vanaf hun herziene definitie in 2004 als te beperkt beschouwd. Marketing als (wetenschappelijke) discipline is ontstaan rond het begin van de twintigste eeuw in Illinois in de Verenigde Staten, waar aanhoudende agrarische overschotten ertoe leidden dat er structureel naar nieuwe afzetmogelijkheden gezocht moest worden. Tot die tijd werden ruilprocessen vooral bezien vanuit de klassieke en neoklassieke economische theorie. Tegenwoordig spelen in de meeste ontwikkelde economie\u00EBn consumentenbehoeften een belangrijkere rol dan de aanwezigheid van surplus aanbod. Marketing is daarmee bij uitstek een discipline geworden waarbij het identificeren van behoeften centraal is komen te staan. Marketing als discipline steunt daarbij sterk op kennis ontwikkeld in andere vakgebieden zoals psychologie, sociologie en economie. Door middel van advertenties is de marketingpraktijk ook gerelateerd aan de creatieve kunsten. Daarnaast heeft marketing op haar beurt ook relevantie gehad voor de sociale wetenschappen. Met name op het gebied van statistische analyse van (extreem) grote hoeveelheden gegevens zijn vooral marketingonderzoekers grensverleggend geweest."@nl ,
"Marketing bzw. Vermarktung (veraltet Absatzwesen) bezeichnet aus funktionaler Perspektive den Unternehmensbereich, der sich mit der Herbeif\u00FChrung und Gestaltung von Austauschprozessen besch\u00E4ftigt, somit den Absatz erzeugter G\u00FCter oder Dienstleistungen auf einem Markt. Aufgabe des Marketings ist, durch die Befriedigung der Bed\u00FCrfnisse und W\u00FCnsche des Konsumenten Gewinne zu erwirtschaften, indem die richtigen G\u00FCter, zum richtigen Preis, auf dem richtigen Markt, mit den richtigen Absatzf\u00F6rderungsma\u00DFnahmen platziert werden. Hieraus ergeben sich die 4 Ps des Marketing-Mix: \"Product, Price, Place, Promotion\". Aus funktionaler Sicht k\u00F6nnen s\u00E4mtliche Marketingma\u00DFnahmen diesen vier Bereichen zugeordnet werden. Marketing kann \u00FCber die funktionale Perspektive hinausgehend als marktorientierte Unternehmensf\u00FChrung definiert werden, welches als ganzheitliches Konzept die Planung, Koordination und Kontrolle aller auf aktuelle und potenzielle M\u00E4rkte ausgerichtete Unternehmensaktivit\u00E4ten umfasst. Marketing wird so zur zentralen betriebswirtschaftlichen Funktion in einem marktorientierten Unternehmen. Marketing, als Teil der Unternehmensf\u00FChrung, ist der Unternehmensbereich der den engsten Kontakt zum Kunden hat und der damit an der Quelle der unternehmerischen Wertsch\u00F6pfung steht. Von den Marketingaktivit\u00E4ten h\u00E4ngt es ab wie viel Gewinn ein Unternehmen am Markt erwirtschaftet."@de ,
"\u00CEn accep\u0163iunea general\u0103, marketingul reprezint\u0103 \"\u015Ftiin\u0163a \u015Fi arta de a convinge clien\u0163ii s\u00E3 cumpere\" . Philip Kotler definea marketingul ca \"un proces social \u015Fi managerial prin care indivizi sau grupuri de indivizi ob\u0163in ceea ce le este necesar \u015Fi doresc prin crearea, oferirea \u015Fi schimbul de produse \u015Fi servicii av\u00E2nd o anumit\u00E3 valoare\" . Simplist, marketingul reprezint\u0103 \"arta \u015Fi \u015Ftiin\u0163a de a vinde\". Datorit\u0103 caracteristicilor proceselor de marketing, modalit\u0103\u0163ilor de implementare a deciziilor de marketing, acceptiunilor \u015Fi viziunilor noi asupra elementelor care compun o ac\u0163iune de marketing precum \u015Fi ca urmare a nivelurilor diferite de percep\u0163ie \u015Fi abordare a acestei componente a economiei de pia\u0163\u0103, definitiile \u015Fi explica\u0163iile aduse termenului de marketing sunt variate \u015Fi permanent adaptate noilor realit\u0103\u0163i ale mediului economic. Prima defini\u0163ie oficial\u0103 atribuit\u0103 marketingului a ap\u0103rut \u00EEn 1935 \u015Fi a fost adoptat\u0103 de National Association of Marketing Teachers, predecesoare a American Marketing Association. Reconfirmat\u0103 \u00EEn 1960, defini\u0163ia primar\u0103 a marketingului a rezistat vreme de 50 de ani, p\u00E2n\u0103 \u00EEn 1985 c\u00E2nd a fost \u00EEnlocuit\u0103. Defini\u0163ia a fost din nou reviziuit\u0103 \u00EEn 2004 \u015Fi descrie marketingul ca o \"o func\u0163ie organizationala \u015Fi un set de procese menite a crea, comunica \u015Fi pune la dispozi\u0163ia clien\u0163ilor a valorii \u015Fi men\u0163inerii rela\u0163iilor cu clien\u0163ii spre beneficiul companiei \u015Fi al proprietarilor acesteia\". Conform politicii oficiale a AMA, defini\u0163ia este re\u00EEmprosp\u0103tat\u0103 la fiecare 5 ani pentru a r\u0103spunde mai bine realit\u0103\u0163ilor existente \u015Fi nevoilor pie\u0163ei. Cea mai recent\u0103 modificare, adoptat\u0103 \u00EEn Octombrie 2007 \u015Fi f\u0103cut\u0103 public\u0103 \u00EEn Ianuarie 2008, define\u015Fte marketingul astfel: \"(marketing is) the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large\". O alta defini\u0163ie, probabil mai simpl\u0103 \u015Fi mai general\u0103 este: \"Marketingul este un proces permanent prin care oamenii sunt \u00EEncuraja\u0163i s\u0103 ia o decizie de cump\u0103rare, de folosire, de urmare sau de conformare a unui produs, serviciu sau valori ale altei persoane. Simplu, daca nu faciliteaz\u0103 \"v\u00E2nzarea\" unui produs atunci nu este marketing. \" Philip Kotler, \u00EEn c\u0103r\u0163ile sale ini\u0163iale, define\u015Fte: \"Marketing este o activitate menit\u0103 s\u0103 satisfac\u0103 nevoile \u015Fi dorin\u0163ele prin procese de schimbare\". Se poate ad\u0103uga la defini\u0163iile lui Kotler \u015Fi Norris un r\u0103spuns al \"Chartered Institute of Marketing\" (CIM). Defini\u0163ia asocia\u0163iei afirm\u0103 c\u0103 marketingul este \"procesul managerial de anticipare, identificare \u015Fi satisfacere a cerin\u0163elor clien\u0163ilor \u00EEntr-un mod profitabil\". De aceea, marketingul operativ include procesele de analiz\u0103 de marketing, dezvoltarea unui nou produs, administrarea ciclului de via\u0163\u0103 al unui produs, stablirea pre\u0163ului, administrarea canalului precum \u015Fi promo\u0163iile."@ro ;
rdfs:comment "Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing is used to create the customer, to keep the customer and to satisfy the customer."@en ,
"Marketing is het proces van het cre\u00EBren en leveren van waarde. Traditioneel werd marketing gezien als het geheel van alle activiteiten die erop gericht zijn de ruil van producten of diensten te bevorderen. Deze op ruil gebaseerde omschrijving wordt in elk geval door de American Marketing Association vanaf hun herziene definitie in 2004 als te beperkt beschouwd."@nl ,
"Markedsf\u00F8ring er bedriftstiltak som tar sikte p\u00E5 \u00E5 skape en opplevd forskjell mellom egne tilbud og konkurrerende bedrifters tilbud, p\u00E5 en m\u00E5te som skaper verdi for kundene. Markedsf\u00F8ring er b\u00E5de en akademisk fagdisiplin innen de \u00F8konomisk-administrative fag, og en linjefunksjon i bedrifter og organisasjoner. Markedsf\u00F8ring handler om \u00E5 forst\u00E5 kundenes behov, for s\u00E5 \u00E5 tilby produkter og tjenester som m\u00F8ter behovene p\u00E5 en m\u00E5te som atskiller seg fra konkurrerende tilbud."@no ,
"Il marketing (termine anglosassone, spesso abbrieviato con mktg e solo erroneamente con mkt, che invece sta per mercato) \u00E8 un ramo della scienza economica che si occupa dello studio descrittivo del mercato e dell'analisi dell'interazione del mercato, degli utilizzatori con l'impresa. Il termine prende origine dall'inglese market, cui viene aggiunta la desinenza del gerundio per indicare la partecipazione attiva, cio\u00E8 l'azione sul mercato stesso."@it ,
"A marketing az egyik olyan gazdas\u00E1gi kifejez\u00E9s, amire nincs egys\u00E9ges defin\u00EDci\u00F3nk. Sz\u0171kebb \u00E9rtelemben a marketing egy olyan v\u00E1llalati tev\u00E9kenys\u00E9g, ami a vev\u0151k, vagy felhaszn\u00E1l\u00F3k ig\u00E9nyeinek kiel\u00E9g\u00EDt\u00E9se \u00E9rdek\u00E9ben elemzi a piacot, meghat\u00E1rozza az eladni k\u00EDv\u00E1nt term\u00E9keket \u00E9s szolg\u00E1ltat\u00E1sokat, megismerteti azokat a fogyaszt\u00F3kkal, kialak\u00EDtja az \u00E1rakat, megszervezi az \u00E9rt\u00E9kes\u00EDt\u00E9st \u00E9s befoly\u00E1solja a v\u00E1s\u00E1rl\u00F3kat."@hu ,
""@ja ,
"\u041C\u0430\u0301\u0440\u043A\u0435\u0301\u0442\u0438\u043D\u0433 (\u043E\u0442 \u0430\u043D\u0433\u043B. marketing\u00A0\u2014 \u043F\u0440\u043E\u0434\u0430\u0436\u0430, \u0442\u043E\u0440\u0433\u043E\u0432\u043B\u044F \u043D\u0430 \u0440\u044B\u043D\u043A\u0435)\u00A0\u2014 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u0435 \u0441\u043E\u0437\u0434\u0430\u043D\u0438\u0435\u043C \u0442\u043E\u0432\u0430\u0440\u043E\u0432 \u0438 \u0443\u0441\u043B\u0443\u0433 \u0438 \u043C\u0435\u0445\u0430\u043D\u0438\u0437\u043C\u0430\u043C\u0438 \u0438\u0445 \u0440\u0435\u0430\u043B\u0438\u0437\u0430\u0446\u0438\u0438 \u043A\u0430\u043A \u0435\u0434\u0438\u043D\u044B\u043C \u043A\u043E\u043C\u043F\u043B\u0435\u043A\u0441\u043D\u044B\u043C \u043F\u0440\u043E\u0446\u0435\u0441\u0441\u043E\u043C."@ru ,
"Marknadsf\u00F6ring \u00E4r ett brett begrepp som behandlar de s\u00E4tt ett f\u00F6retag eller en organisation upptr\u00E4der p\u00E5 en marknad. Begreppet behandlar bland annat vilka m\u00E5lgrupper f\u00F6retaget ska rikta sig p\u00E5, hur de ska g\u00F6ra f\u00F6r att rikta sig mot n\u00E4mnda m\u00E5lgrupper, hur de ska positionera sina produkter etc. Inom marknadsf\u00F6ring ing\u00E5r ocks\u00E5 de tekniker f\u00F6retag kan anv\u00E4nda f\u00F6r att reda ut vilken m\u00E5lgrupp de ska rikta en viss produkt till."@sv ,
"Marketing \u00E9 a parte do processo de produ\u00E7\u00E3o e de troca que est\u00E1 relacionado com o fluxo de bens e servi\u00E7os do produtor ao consumidor. \u00C9 popularmente definida como a distribui\u00E7\u00E3o e venda de mercadorias."@pt ,
"Marketing je jednou z discipl\u00EDn, kter\u00FDmi se podnik zab\u00FDv\u00E1. \u00DAkolem marketingu je uspokojen\u00ED z\u00E1jmu kupuj\u00EDc\u00EDch (z\u00E1kazn\u00EDk\u016F) a prod\u00E1vaj\u00EDc\u00EDch na trhu (prost\u0159ednictv\u00EDm sm\u011Bny) rentabiln\u00EDm zp\u016Fsobem. N\u00E1zev poch\u00E1z\u00ED z anglick\u00E9ho slova market neboli trh a koncovky -ing, kter\u00E1 v angli\u010Dtin\u011B zpravidla vyjad\u0159uje d\u011Bj, pohyb, akci."@cs ,
"Markkinointi on vaihdantaan perustuva yritystoiminnan n\u00E4k\u00F6kulma. Markkinoinnin tarkoitus on luoda arvoa asiakkaalle ja voittoa yritykselle. Tyypillisesti markkinointi on pitk\u00E4j\u00E4nnitteist\u00E4 ja hidasta toimintaa jonka tulokset n\u00E4kyv\u00E4t vasta pitk\u00E4n ajan kuluttua. Markkinointi tarkoittaa paljon enemm\u00E4n kuin pelk\u00E4st\u00E4\u00E4n mainontaa ja myynti\u00E4. Operatiivinen markkinointi t\u00E4ht\u00E4\u00E4 yleens\u00E4 uusien asiakkaiden hankintaan tai nykyisten asiakkaiden tyytyv\u00E4isyyden parantamiseen ja aktivoimiseen."@fi ,
"Marketing bzw. Vermarktung (veraltet Absatzwesen) bezeichnet aus funktionaler Perspektive den Unternehmensbereich, der sich mit der Herbeif\u00FChrung und Gestaltung von Austauschprozessen besch\u00E4ftigt, somit den Absatz erzeugter G\u00FCter oder Dienstleistungen auf einem Markt."@de ,
"Marketing to: \u015Bwiadomo\u015B\u0107, \u017Ce klient i jego oczekiwania to najwa\u017Cniejszy element biznesu: je\u015Bli nie ma klient\u00F3w, przedsi\u0119biorstwo traci racj\u0119 bytu, wynikaj\u0105cy z tej \u015Bwiadomo\u015Bci proces identyfikowania i zaspokajania potrzeb klienta \u2013 przy r\u00F3wnoczesnym zapewnieniu zysku przedsi\u0119biorstwa i ci\u0105g\u0142o\u015Bci funkcjonowania, techniki wspomagaj\u0105ce ten proces: badania rynku, kszta\u0142towania produktu, oddzia\u0142ywania na rynek, ustalania ceny, sprzeda\u017Cy."@pl ,
"El terme m\u00E0rqueting \u00E9s un anglicisme que t\u00E9 diverses definicions. Segons Philip Kotler (considerat per alguns pare del m\u00E0rqueting \u00E9s el proc\u00E9s social i administratiu pel qual els grups i individus satisfan les seves necessitats al crear i intercanviar b\u00E9ns i serveis. Tanmateix, hi ha altres definicions; com la que afirma que el m\u00E0rqueting \u00E9s l'art o ci\u00E8ncia de satisfer les necessitats dels clients i obtenir guanys al mateix temps."@ca ,
"\u00CEn accep\u0163iunea general\u0103, marketingul reprezint\u0103 \"\u015Ftiin\u0163a \u015Fi arta de a convinge clien\u0163ii s\u00E3 cumpere\" . Philip Kotler definea marketingul ca \"un proces social \u015Fi managerial prin care indivizi sau grupuri de indivizi ob\u0163in ceea ce le este necesar \u015Fi doresc prin crearea, oferirea \u015Fi schimbul de produse \u015Fi servicii av\u00E2nd o anumit\u00E3 valoare\" . Simplist, marketingul reprezint\u0103 \"arta \u015Fi \u015Ftiin\u0163a de a vinde\"."@ro ,
"\u5E02\u573A\u8425\u9500\uFF08Marketing\uFF09\u53C8\u79F0\u4E3A \u5E02\u5834\u5B78\u3001\u5E02\u573A\u884C\u9500\u6216\u884C\u92B7\u5B78\u3002\u7B80\u79F0\u201C\u8425\u9500\u201D\uFF1B\u6307\u4E2A\u4EBA\u6216\u7FA4\u4F53\u901A\u8FC7\u521B\u9020\u5E76\u540C\u4ED6\u4EBA\u4EA4\u6362\u4EA7\u54C1\u548C\u4EF7\u503C\uFF0C\u4EE5\u6EE1\u8DB3\u9700\u6C42\u4E0E\u6B32\u671B\u7684\u4E00\u79CD\u793E\u4F1A\u548C\u7BA1\u7406\u8FC7\u7A0B\u3002"@zh ,
"Amerikan Pazarlama Derne\u011Fi'nce 1984 y\u0131l\u0131ndaki toplant\u0131s\u0131nda yap\u0131lan tan\u0131m\u0131 \u015F\u00F6yledir: \"Pazarlama, ki\u015Fisel ve \u00F6rg\u00FCtsel ama\u00E7lara ula\u015Fmay\u0131 sa\u011Flayabilecek m\u00FCbadeleleri ger\u00E7ekle\u015Ftirmek \u00FCzere mallar\u0131n, hizmetlerin ve fikirlerin geli\u015Ftirilmesi, fiyatland\u0131r\u0131lmas\u0131, tutundurulmas\u0131 ve da\u011F\u0131t\u0131lmas\u0131na ili\u015Fkin planlama ve uygulama s\u00FCrecidir. \" Mallar\u0131n \u00FCretim yerlerinden sat\u0131\u015F yerlerine hareketini sa\u011Flayan faaliyetler pazarlama i\u00E7inde d\u00FC\u015F\u00FCn\u00FCl\u00FCr."@tr ,
"El t\u00E9rmino marketing es un anglicismo que tiene diversas definiciones. Seg\u00FAn Philip Kotler (considerado por algunos padre del marketing) es \u00ABel proceso social y administrativo por el cual los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios\u00BB. Sin embargo, hay otras definiciones; como la que afirma que el marketing es el arte o ciencia de satisfacer las necesidades de los clientes y obtener ganancias al mismo tiempo."@es ,
"Le marketing (appel\u00E9 aussi par le n\u00E9ologisme mercatique) est une discipline du management qui cherche \u00E0 d\u00E9terminer les offres de biens, de services ou d'id\u00E9es en fonction des attitudes et de la motivation des consommateurs, du public ou de la soci\u00E9t\u00E9 en g\u00E9n\u00E9ral, qui favorisent leur commercialisation (ou leur diffusion pour des activit\u00E9s non lucratives)."@fr ,
"\u041C\u0430\u0301\u0440\u043A\u0435\u0301\u0442\u0438\u043D\u0433 \u2014 \u0446\u0435 \u0434\u0456\u044F\u043B\u044C\u043D\u0456\u0441\u0442\u044C, \u0441\u043F\u0440\u044F\u043C\u043E\u0432\u0430\u043D\u0430 \u043D\u0430 \u0441\u0442\u0432\u043E\u0440\u0435\u043D\u043D\u044F \u043F\u043E\u043F\u0438\u0442\u0443 \u0442\u0430 \u0434\u043E\u0441\u044F\u0433\u043D\u0435\u043D\u043D\u044F \u0446\u0456\u043B\u0435\u0439 \u043F\u0456\u0434\u043F\u0440\u0438\u0454\u043C\u0441\u0442\u0432\u0430 \u0447\u0435\u0440\u0435\u0437 \u043C\u0430\u043A\u0441\u0438\u043C\u0430\u043B\u044C\u043D\u0435 \u0437\u0430\u0434\u043E\u0432\u043E\u043B\u0435\u043D\u043D\u044F \u043F\u043E\u0442\u0440\u0435\u0431 \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0456\u0432."@uk .
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dbpprop:industry dbpedia:Marketing .
ns0:keyPerson dbpedia:Marketing ;
dbpedia-owl:keyPerson dbpedia:Marketing ;
dbpprop:keyPeople dbpedia:Marketing .
dbpedia:The_Duffy_Agency dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Tombras_Group dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Toth_Brand_Imaging dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Verayo ns0:keyPerson dbpedia:Marketing ;
dbpedia-owl:keyPerson dbpedia:Marketing ;
dbpprop:keyPeople dbpedia:Marketing .
dbpedia:Market_demographic dbpprop:redirect dbpedia:Marketing .
dbpedia:Norbert_Schwarz dbpprop:field dbpedia:Marketing .
dbpedia:New_Line_Cinema dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
ns0:keyPerson dbpedia:Marketing ;
dbpedia-owl:keyPerson dbpedia:Marketing ;
dbpprop:keyPeople dbpedia:Marketing .
dbpedia:Quebecor ns14:service dbpedia:Marketing ;
dbpedia-owl:service dbpedia:Marketing ;
dbpprop:services dbpedia:Marketing .
dbpedia:Publicis ns14:service dbpedia:Marketing ;
dbpedia-owl:service dbpedia:Marketing ;
dbpprop:services dbpedia:Marketing .
dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Adgooroo dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Adsmith dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Al-Muhaidib ns14:product dbpedia:Marketing ;
dbpedia-owl:product dbpedia:Marketing ;
dbpprop:products dbpedia:Marketing .
dbpedia:Anders_Printz ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Arnold_Worldwide ns14:product dbpedia:Marketing ;
dbpedia-owl:product dbpedia:Marketing ;
dbpprop:products dbpedia:Marketing .
dbpedia:BeanCast dbpprop:genre dbpedia:Marketing .
dbpedia:Evia_Oyj ns14:service dbpedia:Marketing ;
dbpedia-owl:service dbpedia:Marketing ;
dbpprop:services dbpedia:Marketing .
ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Deborah_Jeanne_Dawkins ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Drew_McLellan ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Freightdynamics ns0:keyPerson dbpedia:Marketing ;
dbpedia-owl:keyPerson dbpedia:Marketing ;
dbpprop:keyPeople dbpedia:Marketing .
dbpedia:GameFly ns0:keyPerson dbpedia:Marketing ;
dbpedia-owl:keyPerson dbpedia:Marketing ;
dbpprop:keyPeople dbpedia:Marketing .
dbpedia:Hitwise dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Jane_Cunningham dbpprop:profession dbpedia:Marketing .
dbpedia:MarketTools dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Mekanism dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:New_Media_Strategies dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Noble_studios dbpedia-owl:type dbpedia:Marketing ;
ns0:type dbpedia:Marketing ;
dbpprop:type dbpedia:Marketing .
dbpedia:Sid_Lee ns14:product dbpedia:Marketing ;
dbpedia-owl:product dbpedia:Marketing ;
dbpprop:products dbpedia:Marketing .
dbpedia:Susan_Westrom ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Tangible_Worldwide dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:The_Marketer dbpedia-owl:genre dbpedia:Marketing ;
ns15:genre dbpedia:Marketing ;
dbpprop:category dbpedia:Marketing .
dbpedia:Ultramar dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
ns14:product dbpedia:Marketing ;
dbpedia-owl:product dbpedia:Marketing ;
dbpprop:products dbpedia:Marketing .
dbpedia:The_Digital_Marketer dbpprop:genre dbpedia:Marketing .
dbpedia:Marketers dbpprop:redirect dbpedia:Marketing .
dbpedia:Hispanic_Advertising dbpprop:redirect dbpedia:Marketing .
dbpedia:MKTG dbpprop:redirect dbpedia:Marketing .
dbpedia:Meaning_of_markiting dbpprop:redirect dbpedia:Marketing .
dbpedia:Mktg dbpprop:redirect dbpedia:Marketing .
dbpedia:Sales_Universe dbpprop:redirect dbpedia:Marketing .
dbpedia:ProServ ns14:service dbpedia:Marketing ;
dbpedia-owl:service dbpedia:Marketing ;
dbpprop:services dbpedia:Marketing .
dbpedia:Scott_Swedorski ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Marketer dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketed dbpprop:redirect dbpedia:Marketing .
dbpedia:Merchandise_marketing dbpprop:redirect dbpedia:Marketing .
dbpprop:redirect dbpedia:Marketing .
dbpedia:Preston_Knowles dbpprop:major dbpedia:Marketing .
dbpedia:Remarketing dbpprop:redirect dbpedia:Marketing .
dbpedia:Tenacity_Entertainment dbpedia-owl:industry dbpedia:Marketing ;
ns14:industry dbpedia:Marketing ;
dbpprop:industry dbpedia:Marketing .
dbpedia:Terri_Bonoff ns16:occupation dbpedia:Marketing ;
dbpedia-owl:occupation dbpedia:Marketing ;
dbpprop:occupation dbpedia:Marketing .
dbpedia:Marketing_consultant dbpprop:redirect dbpedia:Marketing .
dbpedia:Audiomarketing dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketing_Tips dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketing_campaign dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketing_consultants dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketing_of_schools dbpprop:redirect dbpedia:Marketing .
dbpedia:Marketing_services dbpprop:redirect dbpedia:Marketing .
dbpprop:redirect dbpedia:Marketing .