@prefix dbpedia-owl: .
@prefix dbpedia: .
dbpedia:Openbravo dbpedia-owl:genre dbpedia:Customer_relationship_management .
@prefix ns2: .
dbpedia:Openbravo ns2:genre dbpedia:Customer_relationship_management .
@prefix dbpprop: .
dbpedia:Openbravo dbpprop:genre dbpedia:Customer_relationship_management .
@prefix ns4: .
dbpedia:The_Sage_Group ns4:product dbpedia:Customer_relationship_management ;
dbpedia-owl:product dbpedia:Customer_relationship_management ;
dbpprop:products dbpedia:Customer_relationship_management .
@prefix owl: .
dbpedia:Customer_relationship_management owl:sameAs .
@prefix foaf: .
@prefix ns7: .
dbpedia:Customer_relationship_management foaf:page ns7:Customer_relationship_management ;
dbpprop:reference ,
,
,
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@prefix rdfs: .
dbpedia:Customer_relationship_management rdfs:label "\u0421\u0438\u0441\u0442\u0435\u043C\u0430 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043C \u0441 \u043A\u043B\u0438\u0435\u043D\u0442\u0430\u043C\u0438"@ru ,
"Kunderelasjonsh\u00E5ndtering"@no ,
"Gestion de la relation client"@fr ,
"CRM"@uk ,
"Customer relationship management"@pt ,
"CRM"@hu ,
"\u9867\u5BA2\u95A2\u4FC2\u7BA1\u7406"@ja ,
"Customer relationship management"@cs ,
"\u5BA2\u6237\u5173\u7CFB\u7BA1\u7406"@zh ,
"Customer relationship management"@it ,
"Customer Relationship Management"@de ,
"Zarz\u0105dzanie relacjami z klientami"@pl ,
"Asiakkuudenhallinta"@fi ,
"Customer relationship management"@nl ,
"Customer relationship management"@en ,
"Customer relationship management"@es ,
"Customer relationship management"@sv ;
dbpprop:abstract "\u9867\u5BA2\u95A2\u4FC2\u7BA1\u7406\uFF08\u3053\u304D\u3083\u304F\u304B\u3093\u3051\u3044\u304B\u3093\u308A\u3001CRM\uFF1ACustomer Relationship Management)\u3068\u306F\u3001\u9867\u5BA2\u6E80\u8DB3\u5EA6\u3092\u5411\u4E0A\u3055\u305B\u308B\u305F\u3081\u306B\u3001\u9867\u5BA2\u3068\u306E\u95A2\u4FC2\u3092\u69CB\u7BC9\u3059\u308B\u3053\u3068\u306B\u529B\u70B9\u3092\u7F6E\u304F\u7D4C\u55B6\u624B\u6CD5\u306E\u3053\u3068\u3002\u9867\u5BA2\u60C5\u5831\u7BA1\u7406\u3001\u9867\u5BA2\u95A2\u4FC2\u69CB\u7BC9\u3001\u5358\u306B\u9867\u5BA2\u7BA1\u7406\u3068\u8A33\u3055\u308C\u308B\u5834\u5408\u3082\u3042\u308B\u3002"@ja ,
"Customer relationship management (t\u00E9\u017E CRM nebo \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky) je datab\u00E1zovou technologi\u00ED podporovan\u00FD proces shroma\u017E\u010Fov\u00E1n\u00ED, zpracov\u00E1n\u00ED a vyu\u017Eit\u00ED informac\u00ED o z\u00E1kazn\u00EDc\u00EDch firmy. Umo\u017E\u0148uje tak poznat, pochopit a p\u0159edv\u00EDdat pot\u0159eby, p\u0159\u00E1n\u00ED a n\u00E1kupn\u00ED zvyklosti z\u00E1kazn\u00EDk\u016F a podporuje oboustrannou komunikaci mezi firmou a jej\u00EDmi z\u00E1kazn\u00EDky. Jako CRM v p\u0159enesen\u00E9m smyslu se t\u00E9\u017E ozna\u010Duje softwarov\u00E9, hardwarov\u00E9 a person\u00E1ln\u00ED vybaven\u00ED firmy, kter\u00E9 je v\u00FDkonem t\u011Bchto funkc\u00ED pov\u011B\u0159eno. N\u011Bkte\u0159\u00ED dodavatel\u00E9 t\u00E9\u017E pou\u017E\u00EDvaj\u00ED t\u011Bchto definic CRM: syst\u00E9my podporuj\u00EDc\u00ED \u0159\u00EDzen\u00ED cel\u00E9ho cyklu kontaktu se z\u00E1kazn\u00EDkem, syst\u00E9my podporuj\u00EDc\u00ED efektivn\u00ED koordinaci vazeb na z\u00E1kazn\u00EDka a syst\u00E9my podporuj\u00EDc\u00ED p\u00E9\u010Di o z\u00E1kazn\u00EDka."@cs ,
"\u0421\u0438\u0441\u0442\u0435\u043C\u0430 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043C \u0441 \u043A\u043B\u0438\u0435\u043D\u0442\u0430\u043C\u0438 (\u0441\u043E\u043A\u0440. \u043E\u0442 \u0430\u043D\u0433\u043B. Customer Relationship Management System, CRM-\u0441\u0438\u0441\u0442\u0435\u043C\u0430) \u2014 \u043A\u043E\u0440\u043F\u043E\u0440\u0430\u0442\u0438\u0432\u043D\u0430\u044F \u0438\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0438\u043E\u043D\u043D\u0430\u044F \u0441\u0438\u0441\u0442\u0435\u043C\u0430, \u043F\u0440\u0435\u0434\u043D\u0430\u0437\u043D\u0430\u0447\u0435\u043D\u043D\u0430\u044F \u0434\u043B\u044F \u0430\u0432\u0442\u043E\u043C\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 CRM-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043A\u043E\u043C\u043F\u0430\u043D\u0438\u0438, \u0432 \u0447\u0430\u0441\u0442\u043D\u043E\u0441\u0442\u0438, \u0434\u043B\u044F \u043F\u043E\u0432\u044B\u0448\u0435\u043D\u0438\u044F \u0443\u0440\u043E\u0432\u043D\u044F \u043F\u0440\u043E\u0434\u0430\u0436, \u043E\u043F\u0442\u0438\u043C\u0438\u0437\u0430\u0446\u0438\u0438 \u043C\u0430\u0440\u043A\u0435\u0442\u0438\u043D\u0433\u0430 \u0438 \u0443\u043B\u0443\u0447\u0448\u0435\u043D\u0438\u044F \u043E\u0431\u0441\u043B\u0443\u0436\u0438\u0432\u0430\u043D\u0438\u044F \u043A\u043B\u0438\u0435\u043D\u0442\u043E\u0432 \u043F\u0443\u0442\u0451\u043C \u0441\u043E\u0445\u0440\u0430\u043D\u0435\u043D\u0438\u044F \u0438\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0438\u0438 \u043E \u043A\u043B\u0438\u0435\u043D\u0442\u0430\u0445 \u0438 \u0438\u0441\u0442\u043E\u0440\u0438\u0438 \u0432\u0437\u0430\u0438\u043C\u043E\u043E\u0442\u043D\u043E\u0448\u0435\u043D\u0438\u0439 \u0441 \u043D\u0438\u043C\u0438, \u0443\u0441\u0442\u0430\u043D\u043E\u0432\u043B\u0435\u043D\u0438\u044F \u0438 \u0443\u043B\u0443\u0447\u0448\u0435\u043D\u0438\u044F \u0431\u0438\u0437\u043D\u0435\u0441-\u043F\u0440\u043E\u0446\u0435\u0434\u0443\u0440 \u0438 \u043F\u043E\u0441\u043B\u0435\u0434\u0443\u044E\u0449\u0435\u0433\u043E \u0430\u043D\u0430\u043B\u0438\u0437\u0430 \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u043E\u0432. \u0415\u0451 \u043E\u0441\u043D\u043E\u0432\u043D\u044B\u0435 \u043F\u0440\u0438\u043D\u0446\u0438\u043F\u044B \u0442\u0430\u043A\u043E\u0432\u044B: \u041D\u0430\u043B\u0438\u0447\u0438\u0435 \u0435\u0434\u0438\u043D\u043E\u0433\u043E \u0445\u0440\u0430\u043D\u0438\u043B\u0438\u0449\u0430 \u0438\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0438\u0438, \u043E\u0442\u043A\u0443\u0434\u0430 \u0432 \u043B\u044E\u0431\u043E\u0439 \u043C\u043E\u043C\u0435\u043D\u0442 \u0434\u043E\u0441\u0442\u0443\u043F\u043D\u044B \u0432\u0441\u0435 \u0441\u0432\u0435\u0434\u0435\u043D\u0438\u044F \u043E \u043F\u0440\u0435\u0434\u044B\u0434\u0443\u0449\u0435\u043C \u0438 \u043F\u043B\u0430\u043D\u0438\u0440\u0443\u0435\u043C\u043E\u043C \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0441 \u043A\u043B\u0438\u0435\u043D\u0442\u0430\u043C\u0438. \u0418\u0441\u043F\u043E\u043B\u044C\u0437\u043E\u0432\u0430\u043D\u0438\u0435 \u0432\u0441\u0435\u0445 \u043A\u0430\u043D\u0430\u043B\u043E\u0432 \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044F. \u0420\u0430\u043D\u0435\u0435 \u043A \u043F\u043E\u0434\u043E\u0431\u043D\u044B\u043C \u043A\u0430\u043D\u0430\u043B\u0430\u043C \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044F \u043E\u0442\u043D\u043E\u0441\u0438\u043B\u0438 \u0442\u043E\u043B\u044C\u043A\u043E \u0442\u0435\u043B\u0435\u0444\u043E\u043D\u043D\u044B\u0435 \u0437\u0432\u043E\u043D\u043A\u0438, \u044D\u043B\u0435\u043A\u0442\u0440\u043E\u043D\u043D\u0443\u044E \u043F\u043E\u0447\u0442\u0443, \u0441\u043E\u0431\u044B\u0442\u0438\u044F/\u0432\u0441\u0442\u0440\u0435\u0447\u0438. \u041D\u043E \u0441 \u0430\u043A\u0442\u0438\u0432\u043D\u044B\u043C \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043C \u0432\u0435\u0431-\u0442\u0435\u0445\u043D\u043E\u043B\u043E\u0433\u0438\u0439 \u043F\u043E\u044F\u0432\u0438\u043B\u0438\u0441\u044C \u0434\u0440\u0443\u0433\u0438\u0435 \u043A\u0430\u043D\u0430\u043B\u044B \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044F - 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"Asiakkuudenhallinta (engl. customer relationship management, CRM) on k\u00E4site, joka sis\u00E4lt\u00E4\u00E4 asiakasl\u00E4ht\u00F6isen ajattelutavan organisaatiossa sek\u00E4 siihen liittyv\u00E4t tietoj\u00E4rjestelm\u00E4t."@fi ,
"CRM (de la sigla del t\u00E9rmino en ingl\u00E9s \"Customer Relationship Management\"), posee varios significados: La administraci\u00F3n basada en la relaci\u00F3n con los clientes. CRM, es un modelo de gesti\u00F3n de toda la organizaci\u00F3n, basada en la orientaci\u00F3n al cliente (u orientaci\u00F3n al mercado seg\u00FAn otros autores), el concepto m\u00E1s cercano es Marketing relacional (seg\u00FAn se usa en Espa\u00F1a) y tiene mucha relaci\u00F3n con otros conceptos como: Clienting, Marketing 1x1, Marketing directo de base de datos, etc\u00E9tera. La administraci\u00F3n de la relaci\u00F3n con los clientes. CRM, es sin\u00F3nimo de Servicio al cliente, o de Gesti\u00F3n de clientes. Con este significado CRM se refiere s\u00F3lo a una parte de la gesti\u00F3n de la empresa. Software para la administraci\u00F3n de la relaci\u00F3n con los clientes'. Sistemas inform\u00E1ticos de apoyo a la gesti\u00F3n de las relaciones con los clientes, a la venta y al marketing. Con este significado CRM se refiere al sistema que administra un Data warehouse (Almac\u00E9n de Datos) con la informaci\u00F3n de la gesti\u00F3n de ventas y de los clientes de la empresa."@es ,
"Customer Relationship Management oftewel CRM (ook wel bekend als relatiemarketing of verkoopbeheersysteem) is een werkwijze alsmede een techniek waarbij het optimaliseren van alle contacten met de klant centraal staat en er wordt getracht elke klant een individuele waardepropositie aan te bieden gebaseerd op zijn of haar wensen. Daarnaast is de gedachte achter CRM dat klanten een betere behandeling krijgen naarmate zij een hogere waarde vertegenwoordigen voor de organisatie. Bepaalde marketing-denkers menen zelfs dat bij een optimale invulling van de strategie klanten waarop de organisatie verlies lijdt, moeten worden gemotiveerd een andere leverancier of dienstverlener te zoeken (de-marketen). De Amerikaanse hoogleraar Philip Kotler is van mening dat er drie hoofdgedachten zijn. De eerste is die van het kostenleiderschap waarbij alles in het werk gesteld wordt om een lage verkoopprijs te realiseren. Daarnaast is er de innovatiegedachte. Hierbij stellen bedrijven alles in het werk om zoveel mogelijk innovatieve producten en diensten te ontwikkelen. Als laatste is er de customer intimacy, ook wel CRM genoemd. Hierbij staat het onder controle hebben van de klantervaring, klantrelatie en de waardering van de klant voor het bedrijf centraal."@nl ,
"Az \u00FCgyf\u00E9lkapcsolat-kezel\u00E9s (Customer relationship management - CRM) fogalma egy c\u00E9g partnerei fel\u00E9 ir\u00E1nyul\u00F3 folyamatainak le\u00EDr\u00E1s\u00E1ra vonatkozik. A CRM szoftver c\u00E9lja, hogy ezeket a folyamatokat t\u00E1mogassa, illetve hogy jelenlegi \u00E9s potenci\u00E1lis \u00FCgyfelekkel kapcsolatos inform\u00E1ci\u00F3kat t\u00E1roljon. A rendszerben szerepl\u0151 adatokat a c\u00E9g k\u00FCl\u00F6nb\u00F6z\u0151 r\u00E9szlegei \u00E9s dolgoz\u00F3i \u00E9rhetik el. A sz\u00E1ml\u00E1z\u00F3 programokat gyakran felv\u00E9rtezik CRM funkci\u00F3kkal, illetve gyakran maga a sz\u00E1ml\u00E1z\u00F3 szoftver t\u00F6lti be a CRM feladatokat egy szervezeten bel\u00FCl. Forr\u00E1s: Angol nyelv\u0171 Wikipedia"@hu ,
"Customer Relationship Management (CRM) \u00E9 uma express\u00E3o em ingl\u00EAs que pode ser traduzida para a l\u00EDngua portuguesa como Gest\u00E3o de Relacionamento com o Cliente (Gest\u00E3o de Rela\u00E7\u00E3o com o Cliente, em Portugal). Foi criada para definir toda uma classe de ferramentas que automatizam as fun\u00E7\u00F5es de contacto com o cliente, essas ferramentas compreendem sistemas informatizados e fundamentalmente uma mudan\u00E7a de atitude corporativa, que objectiva ajudar as companhias a criar e manter um bom relacionamento com seus clientes armazenando e inter-relacionando de forma inteligente, informa\u00E7\u00F5es sobre suas actividades e interac\u00E7\u00F5es com a empresa."@pt ,
"Zarz\u0105dzanie relacjami z klientami lub System relacji z klientami, CRM (ang. Customer Relationship Management) to zestaw narz\u0119dzi i procedur istotnych w zarz\u0105dzaniu kontaktami z klientami. CRM nale\u017Cy traktowa\u0107 nie tylko jako narz\u0119dzie, ale jako cz\u0119\u015B\u0107 strategii i filozofii biznesu, gdzie sta\u0142y kontakt i zadowolenie klienta jest kluczow\u0105 warto\u015Bci\u0105. Istotn\u0105 kwesti\u0105 jest zapewnienie jednolitego systemu we wszystkich procesach biznesowych \u2013 od pocz\u0105tku procesu sprzeda\u017Cy poprzez serwis do sporz\u0105dzania odpowiednich statystyk wykorzystywanych przy tworzeniu portfela produkt\u00F3w. Sam spos\u00F3b komunikacji dla systemu CRM nie jest spraw\u0105 pierwszoplanow\u0105, a jedynie narz\u0119dziem. Systemy CRM obudowane s\u0105 w r\u00F3\u017Cnorodne modu\u0142y komunikacji. Sprawne dzia\u0142anie systemu CRM nie by\u0142oby mo\u017Cliwe bez system\u00F3w baz danych i system\u00F3w informatycznych. CRM to nie jest system informatyczny, tylko jak okre\u015Bla to wielu praktyk\u00F3w jest przyj\u0119t\u0105 strategi\u0105, filozofi\u0105 dzia\u0142ania przedsi\u0119biorstwa, kt\u00F3ra ma na celu popraw\u0119 kontakt\u00F3w z klientami, przez co mo\u017Cliwy jest dynamiczniejszy rozw\u00F3j przedsi\u0119biorstwa i lepsza realizacja wyznaczonego celu \u2013 osi\u0105gniecie zysku. Uwaga! Tego samego skr\u00F3tu (CRM) u\u017Cywa si\u0119 r\u00F3wnie\u017C wzgl\u0119dem Marketingu zaanga\u017Cowanego spo\u0142ecznie (ang. Cause Related Marketing)."@pl ,
"Kunderelasjonsh\u00E5ndtering eller Customer Relationship Management har sitt utspring fra teorier om relasjonsmarkedsf\u00F8ring pionert av den svenske markedsf\u00F8ringprofessoren Christian Gr\u00F6nroos p\u00E5 slutten av 1980- og begynnelsen av 1990-tallet. I dag omtales konseptet CRM ofte som software fra IT-leverand\u00F8rer, men CRM er i hovedsak en teori innen markedsf\u00F8ring selv om IT utgj\u00F8r en viktig del for \u00E5 muliggj\u00F8re en CRM-strategi. Innenfor markedsf\u00F8ring kan man komplettere markedsmodeller med reelle atferdsdata fra kundedatabasen - CRM-data - og f\u00E5 en mer finmasket og sikker viten om hvordan ulike kundegrupper reagerer p\u00E5 ulike stimuli som prisendring, produktforbedring, eller nye betalingsmodeller. Kunderelasjonsh\u00E5ndteringen gir da b\u00E5de et verkt\u00F8y for \u00E5 organisere kundeforholdene, og unike data for \u00E5 skreddersy nye tilbud til kundene."@no ,
"Customer relationship management, CRM, omfattar styrning, organisering och administration av kunder och kundrelationer i ett f\u00F6retag. Detta omfattar arbetsprocesser med tillh\u00F6rande IT-st\u00F6d, exempelvis kan CRM omfatta kundst\u00F6d (annat namn \u00E4r kundsupport) och kundregister. CRM har ersatt de traditionella marknadsf\u00F6ringsteknikerna. Dessa tekniker beaktade inte kunderna efter f\u00F6rs\u00E4ljningen och kunde d\u00E4rf\u00F6r inte m\u00F6ta kundernas behov. CRM \u00E4r inte en programvara utan snarare n\u00E5got som p\u00E5verkar organisationen i ett f\u00F6retag."@sv ,
"Il concetto di Customer relationship management (termine inglese spesso abbreviato in CRM) \u00E8 legato al concetto di fidelizzazione dei clienti. In un'impresa \"Market-oriented\" il mercato non \u00E8 pi\u00F9 rappresentato solo dal cliente ma dall'ambiente circostante, con il quale l'impresa deve stabilire relazioni durevoli di breve e lungo periodo, tenendo conto dei valori dell'individuo/cliente, della societ\u00E0 e dell'ambiente. Quindi l'attenzione verso il cliente \u00E8 cruciale e determinante. Per questo motivo il marketing management deve pianificare e implementare apposite strategie per gestire una risorsa cos\u00EC importante. Il CRM si spinge sostanzialmente secondo quattro direzioni differenti e separate: L'acquisizione di nuovi clienti (o \"clienti potenziali\") L'aumento delle relazioni con i clienti pi\u00F9 importanti (o \"clienti coltivabili\") La fidelizzazione pi\u00F9 longeva possibile dei clienti che hanno maggiori rapporti con l'impresa (definiti \"clienti primo piano\") La trasformazioni degli attuali clienti in procuratori, ossia consumatori che lodano l\u2019azienda incoraggiando altre persone a rivolgersi alla stessa per i loro acquisti Alcune aziende cercano di non tenere conto di clienti che hanno poca importanza (definiti in gergo \"clienti sotto-zero\") e attuano delle implicite tecniche definite, sempre gergalmente, come \"Demarketing\". Il CRM si articola comunemente in 3 tipologie: CRM operativo: soluzioni metodologiche e tecnologiche per automatizzare i processi di business che prevedono il contatto diretto con il cliente. CRM analitico: procedure e strumenti per migliorare la conoscenza del cliente attraverso l'estrazione di dati dal CRM operativo, la loro analisi e lo studio revisionale sui comportamenti dei clienti stessi. CRM collaborativo: metodologie e tecnologie integrate con gli strumenti di comunicazione (telefono, fax, e-mail, ecc. ) per gestire il contatto con il cliente. L'errore pi\u00F9 comune in cui ci si imbatte quando si parla di Customer Relationship Management \u00E8 quello di equiparare tale concetto a quello di un software. Il CRM non \u00E8 una semplice questione di marketing n\u00E9 di sistemi informatici, bens\u00EC si avvale, in maniera sempre pi\u00F9 massiccia, di strumenti informatici o comunque automatizzati, per implementare il management. Il CRM \u00E8 un concetto strettamente legato alla strategia, alla comunicazione, all'integrazione tra i processi aziendali, alle persone ed alla cultura, che pone il cliente al centro dell'attenzione sia nel caso del business-to-business sia in quello del business-to-consumer. Le applicazioni CRM servono a tenersi in contatto con la clientela, a inserire le loro informazioni nel database e a fornire loro modalit\u00E0 per interagire in modo che tali interazioni possano essere registrate e analizzate. Prima di seguire la strada del CRM ogni azienda deve essere consapevole che: bisogna investire prima in strategia, organizzazione e comunicazione, solo dopo nella tecnologia. La scelta del software non ha alcun effetto sulla probabilit\u00E0 di successo. Ci\u00F2 non implica che i software siano tutti uguali, ma significa solo che nessun software porter\u00E0 al successo un progetto sbagliato. il CRM \u00E8 adatto sia a quelle aziende che cercano un Return on investment (ROI) veloce sia a quelle che curano il processo di fidelizzazione e l'aumento del Lifetime value (LTV) dei clienti che richiede del tempo."@it ,
"Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing. While customer relationship management can be implemented without major investments in software, software is often necessary to explore the full benefits of a CRM strategy. However, most CRM software vendors stress that a successful effort requires a holistic approach. Many initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems. Tools for customer relationship management should be implemented \"only after a well-devised strategy and operational plan are put in place\". Other problems occur when failing to think of sales as the output of a process that itself needs to be studied and taken into account when planning automation."@en ,
"\u5BA2\u6237\u5173\u7CFB\u7BA1\u7406\uFF08Customer relationship management \u6216\u7C21\u7A31 CRM\uFF09\uFF0C\u4F01\u4E1A\u6D3B\u52A8\u9762\u5411\u957F\u671F\u7684\u5BA2\u6237\u5173\u7CFB\uFF0C\u4EE5\u6C42\u63D0\u5347\u4F01\u4E1A\u6210\u529F\u7684\u7BA1\u7406\u65B9\u5F0F\uFF0C\u5176\u76EE\u7684\u4E4B\u4E00\u662F\u8981\u5354\u52A9\u4F01\u696D\u7BA1\u7406\u92B7\u552E\u5FAA\u74B0\uFF1A\u65B0\u5BA2\u6236\u7684\u62DB\u5FA0\u3001\u4FDD\u7559\u820A\u5BA2\u6236\u3001\u63D0\u4F9B\u5BA2\u6236\u670D\u52D9\u53CA\u9032\u4E00\u6B65\u63D0\u5347\u4F01\u696D\u548C\u5BA2\u6236\u7684\u95DC\u4FC2\uFF0C\u4E26\u8FD0\u7528\u5E02\u573A\u8425\u9500\u5DE5\u5177\uFF0C\u63D0\u4F9B\u521B\u65B0\u5F0F\u7684\u4E2A\u6027\u5316\u7684\u5BA2\u6237\u5546\u8C08\u548C\u670D\u52A1\uFF0C\u8F85\u4EE5\u76F8\u5E94\u7684\u8CC7\u8A0A\u7CFB\u7D71\u6216\u4FE1\u606F\u6280\u672F\u5982\u6570\u636E\u6316\u6398\u548C\u6570\u636E\u5E93\u8425\u9500\u4F86\u5354\u8ABF\u6240\u6709\u516C\u53F8\u8207\u9867\u5BA2\u9593\u5728\u92B7\u552E\u3001\u884C\u92B7\u4EE5\u53CA\u670D\u52D9\u4E0A\u7684\u4E92\u52D5\u3002"@zh ,
"Customer Relationship Management, kurz CRM oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs-Prozesse. Die dazu geh\u00F6rende Dokumentation und Verwaltung von Kundenbeziehungen ist ein wichtiger Baustein und erm\u00F6glicht ein vertieftes Beziehungsmarketing. In vielen Branchen sind Beziehungen zwischen Unternehmen und Kunden langfristig ausgerichtet. Mittels CRM werden diese Kundenbeziehungen gepflegt, was sich ma\u00DFgeblich auf den Unternehmenserfolg auswirken kann."@de ,
"La gestion de la relation client consiste \u00E0 savoir cibler, \u00E0 attirer et \u00E0 conserver les bons clients et repr\u00E9sente un facteur d\u00E9terminant du succ\u00E8s de l\u2019entreprise. Construire et d\u00E9velopper des relations avec ses clients est un d\u00E9fi, particuli\u00E8rement lorsque l\u2019entreprise poss\u00E8de des milliers (voire des millions) de clients qui communiquent avec celle-ci de multiples mani\u00E8res. Pour arriver \u00E0 un r\u00E9sultat satisfaisant, les syst\u00E8mes de gestion des relations clients (customer relationship management -CRM en anglais) doivent permettre aux responsables d\u2019entreprise de mieux comprendre leurs clients pour adapter et personnaliser leurs produits ou leurs services."@fr ,
"CRM \u2014 \u0448\u0438\u0440\u043E\u043A\u0435 \u043F\u043E\u043D\u044F\u0442\u0442\u044F \u0449\u043E \u043E\u0445\u043E\u043F\u043B\u044E\u0454 \u043A\u043E\u043D\u0446\u0435\u043F\u0446\u0456\u0457, \u043A\u043E\u0442\u0440\u0456 \u0432\u0438\u043A\u043E\u0440\u0438\u0441\u0442\u043E\u0432\u0443\u044E\u0442\u044C\u0441\u044F \u043A\u043E\u043C\u043F\u0430\u043D\u0456\u044F\u043C\u0438 \u0434\u043B\u044F \u0443\u043F\u0440\u0430\u0432\u043B\u0456\u043D\u043D\u044F \u0457\u0445 \u0432\u0437\u0430\u0454\u043C\u043E\u0432\u0456\u0434\u043D\u043E\u0441\u0438\u043D\u0430\u043C\u0438 \u0437\u0456 \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0430\u043C\u0438, \u0432\u043A\u043B\u044E\u0447\u0430\u044E\u0447\u0438 \u0437\u0430\u0445\u043E\u043F\u043B\u0435\u043D\u043D\u044F, \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043D\u043D\u044F \u0439 \u0430\u043D\u0430\u043B\u0456\u0437 \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u0457 \u043F\u0440\u043E \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0456\u0432, \u0432\u0435\u043D\u0434\u043E\u0440\u0456\u0432, \u043F\u0430\u0440\u0442\u043D\u0435\u0440\u0456\u0432. \u0406\u0441\u043D\u0443\u0454 \u0442\u0440\u0438 CRM-\u043F\u0456\u0434\u0445\u043E\u0434\u0438, \u043A\u043E\u0436\u043D\u0438\u0439 \u0437 \u043A\u043E\u0442\u0440\u0438\u0445 \u043C\u043E\u0436\u0435 \u0431\u0443\u0442\u0438 \u0440\u0435\u0430\u043B\u0456\u0437\u043E\u0432\u0430\u043D\u0438\u043C \u043E\u043A\u0440\u0435\u043C\u043E \u0432\u0456\u0434 \u0456\u043D\u0448\u0438\u0445: \u041E\u043F\u0435\u0440\u0430\u0442\u0438\u0432\u043D\u0438\u0439 \u2014 \u0430\u0432\u0442\u043E\u043C\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044F \u0441\u043F\u043E\u0436\u0438\u0432\u0447\u0438\u0445 \u0431\u0456\u0437\u043D\u0435\u0441-\u043F\u0440\u043E\u0446\u0435\u0441\u0456\u0432, \u0449\u043E \u0434\u043E\u043F\u043E\u043C\u0430\u0433\u0430\u0454 \u043F\u0435\u0440\u0441\u043E\u043D\u0430\u043B\u0443 \u043F\u043E \u0440\u043E\u0431\u043E\u0442\u0456 \u0437 \u043A\u043B\u0456\u0454\u043D\u0442\u0430\u043C\u0438 \u0432\u0438\u043A\u043E\u043D\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043E\u0457 \u0444\u0443\u043D\u043A\u0446\u0456\u0457. \u0421\u043F\u0456\u0432\u0440\u043E\u0431\u0456\u0442\u043D\u0438\u0446\u044C\u043A\u0438\u0439 \u2014 \u043F\u0440\u043E\u0433\u0440\u0430\u043C\u0430 \u0432\u0437\u0430\u0454\u043C\u043E\u0434\u0456\u0454 \u0437\u0456 \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0430\u043C\u0438 \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0456 \u043F\u0435\u0440\u0441\u043E\u043D\u0430\u043B\u0443 \u043F\u043E \u0440\u043E\u0431\u043E\u0442\u0456 \u0437 \u043A\u043B\u0456\u0454\u043D\u0442\u0430\u043C\u0438. \u0410\u043D\u0430\u043B\u0456\u0442\u0438\u0447\u043D\u0438\u0439 \u2014 \u0430\u043D\u0430\u043B\u0456\u0437 \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u0457 \u043F\u0440\u043E \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0456\u0437 \u0440\u0456\u0437\u043D\u043E\u043C\u0430\u043D\u0456\u0442\u043D\u0438\u043C\u0438 \u0446\u0456\u043B\u044F\u043C\u0438. \u041A\u043E\u043C\u043F\u0430\u043D\u0456\u044F META Group \u0440\u043E\u0437\u0440\u043E\u0431\u0438\u043B\u0430 \u0446\u044E \u043A\u043E\u043D\u0446\u0435\u043F\u0442\u0443\u0430\u043B\u044C\u043D\u0443 \u0430\u0440\u0445\u0456\u0442\u0435\u043A\u0442\u0443\u0440\u0443 \u0432 \u043A\u0456\u043D\u0446\u0456 90-\u0445 \u0440\u043E\u043A\u0456\u0432, \u0456 \u043F\u043E\u0442\u0456\u043C \u0434\u043E\u0440\u043E\u0431\u0438\u043B\u0430 \u0457\u0457 \u0434\u043E \u043A\u043E\u043D\u0446\u0435\u043F\u0446\u0456\u0457 CRM-\u0435\u043A\u043E\u0441\u0438\u0441\u0442\u0435\u043C\u0438."@uk ;
rdfs:comment "Az \u00FCgyf\u00E9lkapcsolat-kezel\u00E9s (Customer relationship management - CRM) fogalma egy c\u00E9g partnerei fel\u00E9 ir\u00E1nyul\u00F3 folyamatainak le\u00EDr\u00E1s\u00E1ra vonatkozik. A CRM szoftver c\u00E9lja, hogy ezeket a folyamatokat t\u00E1mogassa, illetve hogy jelenlegi \u00E9s potenci\u00E1lis \u00FCgyfelekkel kapcsolatos inform\u00E1ci\u00F3kat t\u00E1roljon. A rendszerben szerepl\u0151 adatokat a c\u00E9g k\u00FCl\u00F6nb\u00F6z\u0151 r\u00E9szlegei \u00E9s dolgoz\u00F3i \u00E9rhetik el."@hu ,
"La gestion de la relation client consiste \u00E0 savoir cibler, \u00E0 attirer et \u00E0 conserver les bons clients et repr\u00E9sente un facteur d\u00E9terminant du succ\u00E8s de l\u2019entreprise. Construire et d\u00E9velopper des relations avec ses clients est un d\u00E9fi, particuli\u00E8rement lorsque l\u2019entreprise poss\u00E8de des milliers (voire des millions) de clients qui communiquent avec celle-ci de multiples mani\u00E8res."@fr ,
"Il concetto di Customer relationship management (termine inglese spesso abbreviato in CRM) \u00E8 legato al concetto di fidelizzazione dei clienti. In un'impresa \"Market-oriented\" il mercato non \u00E8 pi\u00F9 rappresentato solo dal cliente ma dall'ambiente circostante, con il quale l'impresa deve stabilire relazioni durevoli di breve e lungo periodo, tenendo conto dei valori dell'individuo/cliente, della societ\u00E0 e dell'ambiente. Quindi l'attenzione verso il cliente \u00E8 cruciale e determinante."@it ,
"Zarz\u0105dzanie relacjami z klientami lub System relacji z klientami, CRM (ang. Customer Relationship Management) to zestaw narz\u0119dzi i procedur istotnych w zarz\u0105dzaniu kontaktami z klientami. CRM nale\u017Cy traktowa\u0107 nie tylko jako narz\u0119dzie, ale jako cz\u0119\u015B\u0107 strategii i filozofii biznesu, gdzie sta\u0142y kontakt i zadowolenie klienta jest kluczow\u0105 warto\u015Bci\u0105."@pl ,
"\u9867\u5BA2\u95A2\u4FC2\u7BA1\u7406\uFF08\u3053\u304D\u3083\u304F\u304B\u3093\u3051\u3044\u304B\u3093\u308A\u3001CRM\uFF1ACustomer Relationship Management)\u3068\u306F\u3001\u9867\u5BA2\u6E80\u8DB3\u5EA6\u3092\u5411\u4E0A\u3055\u305B\u308B\u305F\u3081\u306B\u3001\u9867\u5BA2\u3068\u306E\u95A2\u4FC2\u3092\u69CB\u7BC9\u3059\u308B\u3053\u3068\u306B\u529B\u70B9\u3092\u7F6E\u304F\u7D4C\u55B6\u624B\u6CD5\u306E\u3053\u3068\u3002\u9867\u5BA2\u60C5\u5831\u7BA1\u7406\u3001\u9867\u5BA2\u95A2\u4FC2\u69CB\u7BC9\u3001\u5358\u306B\u9867\u5BA2\u7BA1\u7406\u3068\u8A33\u3055\u308C\u308B\u5834\u5408\u3082\u3042\u308B\u3002"@ja ,
"Customer Relationship Management (CRM) \u00E9 uma express\u00E3o em ingl\u00EAs que pode ser traduzida para a l\u00EDngua portuguesa como Gest\u00E3o de Relacionamento com o Cliente (Gest\u00E3o de Rela\u00E7\u00E3o com o Cliente, em Portugal)."@pt ,
"CRM (de la sigla del t\u00E9rmino en ingl\u00E9s \"Customer Relationship Management\"), posee varios significados: La administraci\u00F3n basada en la relaci\u00F3n con los clientes."@es ,
"Customer relationship management (t\u00E9\u017E CRM nebo \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky) je datab\u00E1zovou technologi\u00ED podporovan\u00FD proces shroma\u017E\u010Fov\u00E1n\u00ED, zpracov\u00E1n\u00ED a vyu\u017Eit\u00ED informac\u00ED o z\u00E1kazn\u00EDc\u00EDch firmy. Umo\u017E\u0148uje tak poznat, pochopit a p\u0159edv\u00EDdat pot\u0159eby, p\u0159\u00E1n\u00ED a n\u00E1kupn\u00ED zvyklosti z\u00E1kazn\u00EDk\u016F a podporuje oboustrannou komunikaci mezi firmou a jej\u00EDmi z\u00E1kazn\u00EDky."@cs ,
"\u0421\u0438\u0441\u0442\u0435\u043C\u0430 \u0443\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0438\u044F \u0432\u0437\u0430\u0438\u043C\u043E\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043C \u0441 \u043A\u043B\u0438\u0435\u043D\u0442\u0430\u043C\u0438 (\u0441\u043E\u043A\u0440. \u043E\u0442 \u0430\u043D\u0433\u043B."@ru ,
"CRM \u2014 \u0448\u0438\u0440\u043E\u043A\u0435 \u043F\u043E\u043D\u044F\u0442\u0442\u044F \u0449\u043E \u043E\u0445\u043E\u043F\u043B\u044E\u0454 \u043A\u043E\u043D\u0446\u0435\u043F\u0446\u0456\u0457, \u043A\u043E\u0442\u0440\u0456 \u0432\u0438\u043A\u043E\u0440\u0438\u0441\u0442\u043E\u0432\u0443\u044E\u0442\u044C\u0441\u044F \u043A\u043E\u043C\u043F\u0430\u043D\u0456\u044F\u043C\u0438 \u0434\u043B\u044F \u0443\u043F\u0440\u0430\u0432\u043B\u0456\u043D\u043D\u044F \u0457\u0445 \u0432\u0437\u0430\u0454\u043C\u043E\u0432\u0456\u0434\u043D\u043E\u0441\u0438\u043D\u0430\u043C\u0438 \u0437\u0456 \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0430\u043C\u0438, \u0432\u043A\u043B\u044E\u0447\u0430\u044E\u0447\u0438 \u0437\u0430\u0445\u043E\u043F\u043B\u0435\u043D\u043D\u044F, \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043D\u043D\u044F \u0439 \u0430\u043D\u0430\u043B\u0456\u0437 \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u0457 \u043F\u0440\u043E \u0441\u043F\u043E\u0436\u0438\u0432\u0430\u0447\u0456\u0432, \u0432\u0435\u043D\u0434\u043E\u0440\u0456\u0432, \u043F\u0430\u0440\u0442\u043D\u0435\u0440\u0456\u0432."@uk ,
"Customer relationship management, CRM, omfattar styrning, organisering och administration av kunder och kundrelationer i ett f\u00F6retag. Detta omfattar arbetsprocesser med tillh\u00F6rande IT-st\u00F6d, exempelvis kan CRM omfatta kundst\u00F6d (annat namn \u00E4r kundsupport) och kundregister. CRM har ersatt de traditionella marknadsf\u00F6ringsteknikerna. Dessa tekniker beaktade inte kunderna efter f\u00F6rs\u00E4ljningen och kunde d\u00E4rf\u00F6r inte m\u00F6ta kundernas behov."@sv ,
"Asiakkuudenhallinta (engl. customer relationship management, CRM) on k\u00E4site, joka sis\u00E4lt\u00E4\u00E4 asiakasl\u00E4ht\u00F6isen ajattelutavan organisaatiossa sek\u00E4 siihen liittyv\u00E4t tietoj\u00E4rjestelm\u00E4t."@fi ,
"Customer Relationship Management oftewel CRM (ook wel bekend als relatiemarketing of verkoopbeheersysteem) is een werkwijze alsmede een techniek waarbij het optimaliseren van alle contacten met de klant centraal staat en er wordt getracht elke klant een individuele waardepropositie aan te bieden gebaseerd op zijn of haar wensen. Daarnaast is de gedachte achter CRM dat klanten een betere behandeling krijgen naarmate zij een hogere waarde vertegenwoordigen voor de organisatie."@nl ,
""@zh ,
"Customer Relationship Management, kurz CRM oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs-Prozesse. Die dazu geh\u00F6rende Dokumentation und Verwaltung von Kundenbeziehungen ist ein wichtiger Baustein und erm\u00F6glicht ein vertieftes Beziehungsmarketing. In vielen Branchen sind Beziehungen zwischen Unternehmen und Kunden langfristig ausgerichtet."@de ,
"Kunderelasjonsh\u00E5ndtering eller Customer Relationship Management har sitt utspring fra teorier om relasjonsmarkedsf\u00F8ring pionert av den svenske markedsf\u00F8ringprofessoren Christian Gr\u00F6nroos p\u00E5 slutten av 1980- og begynnelsen av 1990-tallet. I dag omtales konseptet CRM ofte som software fra IT-leverand\u00F8rer, men CRM er i hovedsak en teori innen markedsf\u00F8ring selv om IT utgj\u00F8r en viktig del for \u00E5 muliggj\u00F8re en CRM-strategi."@no ,
"Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing."@en .
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